When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Jimmy Fallon, local authors and devoted regulars are rallying to help Once Upon a Time in Montrose — the country's oldest kids' bookstore — survive the pandemic that has destroyed so many small businesses. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-27 12:00:02 UTC ]
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Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 00:21:20 UTC ]
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In June, with the coronavirus in retreat and with help from the Booksellers Association (BA), we encouraged everyone to #ChooseBookshops as high street retailers looked to reopen. Continue reading at The Bookseller
[ The Bookseller | 2020-10-23 01:28:05 UTC ]
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Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Independent booksellers are desperate for customers to return, and not just for an online reading. Continue reading at The New York Times
[ The New York Times | 2020-10-15 09:00:28 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Between 1,500 and 2,000 members of the North American literary world signed an open letter offering support to trans and nonbinary communities. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-09 21:31:58 UTC ]
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The Sharjah World Book Capital Office and Sharjah Book Authority are providing new grants to support Lebanese publishers and book fairs. The post A New Relief Fund from Sharjah Supports Publishers Affected by the Beirut Blast appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-07 19:01:26 UTC ]
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Amanda Craig has been dropped as a competition judge by women’s writing magazine Mslexia over her signing of a letter to the Times in defence of J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 08:48:57 UTC ]
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Georgia's book fair surveyed the impact of the pandemic and issued a statement of support for Belarusian writers and publishers. The post Tbilisi Book Fair States Support for Belarus Opposition; PEN America Backs Alexievich appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-28 19:12:36 UTC ]
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We’re a little more than a month out from Election Day and the New York Times nonfiction bestseller list is looking predictably odd. In a year when books about anti-racism have reached unprecedented sales, so too has the tide of journalistic blockbusters and books by conservative mainstays been... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-25 13:58:38 UTC ]
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A growing number of publishers and prominent authors have added their voices of support for Booker Prize-shortlisted author Tsitsi Dangarembga, who was arrested in Harare in July. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 09:46:55 UTC ]
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Chancellor Rishi Sunak's new Job Support Scheme has been broadly welcomed by the Publishers Association and Creative Industries Federation. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 06:13:43 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Don Winslow calls out Trump for his botched coronavirus response, and his supporters for living in denial. Continue reading at HuffPost
[ HuffPost | 2020-09-16 09:43:06 UTC ]
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In “Breaking Bread With the Dead,” Alan Jacobs argues we should “sift the past for its wisdom and its wickedness, its perception and its foolishness.” Continue reading at The Washington Post
[ The Washington Post | 2020-09-15 15:49:40 UTC ]
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Beloved L.A. bookstores like Diesel are turning to fundraising platforms to survive the financial blows dealt by COVID-19. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-09-14 20:54:38 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Malorie Blackman and Frank Cottrell-Boyce are supporting a book subscription service that launches today (3rd September). Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 13:55:58 UTC ]
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