Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'

[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Indie publishers optimistic despite lockdown struggles

Many independent presses are reporting a mood of optimism after good 2020 sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 15:44:30 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
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Authors and publishers support NLT campaign championing literacy in regions

The National Literacy Trust's Connecting Stories campaign, championing literacy in diverse communities in need of support, has attracted the support of 18 publishers and 32 authors, including children's writers Sathnam Sanghera, Konnie Huq and Steve Antony. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 23:09:03 UTC ]
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Industry heads predict resurgence in 2021 and urge support for bookshops

Senior figures from across the publishing industry have shared their predictions for the year ahead with The Bookseller, with support for high-street retailers and further implementation of diversity practices cited as essential steps. Continue reading at The Bookseller

[ The Bookseller | 2021-01-07 21:52:12 UTC ]
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BA welcomes support grants for shops closed by lockdown

The Booksellers Association has welcomed an announcement that shops forced to close because of England's lockdown are eligible for one-off grants of up to £9,000. Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 06:42:08 UTC ]
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Dame Helen Mirren lends support to UK Reads Christmas appeal

Dame Helen Mirren has become an ambassador of the World Literacy Foundation's (WLF) UK initiative, UK Reads, and has added her support to its Christmas appeal. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 18:36:55 UTC ]
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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Join the government’s Kickstart Scheme to support young people into employment

Atwood Tate's Lynne Willoughby explains how the company is supporting the government's Kickstart Scheme, and why publishers should too.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-04 21:41:53 UTC ]
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What supporting female founders of color taught me about funding, partnership, and equity

The founder of IFundWomen of Color lays out the hard-won lessons that helped her get investments and cofounder-level equity. Growing up with an entrepreneur mom meant my weekends looked different. We’d drive from event to event, in churches, convention centers, and community centers, where I... Continue reading at Fast Company

[ Fast Company | 2020-12-02 05:00:17 UTC ]
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Here are some awesome literary organizations to support this #GivingTuesday.

Now that you’ve purchased new house slippers, a floor lamp, and an air fryer at slight discounts (anyone else? just me?), why not consider donating a few dollars to these very worthy literary organizations, nonprofits, and volunteer-run bookshops? * ORGANIZATIONS Book Industry Charitable... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-01 19:39:08 UTC ]
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Scholarships to support emerging writers launched at UEA in Mehta's memory

The University of East Anglia (UEA) has launched two new scholarships for international writers in memory of Sonny Mehta, the editor-in-chief of Knopf and chairman of the Knopf Doubleday Publishing who died aged 77 in December last year. Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 15:40:52 UTC ]
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‘Eddie’s Boy,’ by Thomas Perry, continues the saga of a retired hit man who can’t escape his past

One of Perry’s unique talents is his ability to tell the same story over and over again, while finding ways to make it fresh and absorbing. Continue reading at The Washington Post

[ The Washington Post | 2020-11-29 06:53:26 UTC ]
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Mostly Books podcast to return in new year after publisher support

Mostly Books has lined up a second series of its podcast, featuring a host of authors talking about their favourite books. Continue reading at The Bookseller

[ The Bookseller | 2020-11-22 12:48:47 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Bourne unites authors in bookshop support campaign

Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 06:38:02 UTC ]
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Support builds for Adeola’s illustrator credits campaign

​More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 17:24:53 UTC ]
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Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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