Our Clip of the Week comes to you courtesy of "The Colbert Report," which is, of course, hosted by Stephen Colbert, America's greatest living media critic, branding expert and patriot. In this brief (3:00) segment, Colbert aims right for our sweet spot with his take on the latest American Customer Satisfaction Index as well as a Bloomberg Businessweek story deconstructing the index. He even throws in a sexy parody People magazine cover for good measure.Watch to the very end for his generous free advice to Virgin, Bank of America and Olive Garden.Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-12-20 00:00:00 UTC ]
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Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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The University of East Anglia is publishing archived private correspondence from novelists such as Doris Lessing, JD Salinger and WG Sebald to inspire today’s students of creative writing“Don’t,” a young Doris Lessing is advised as she tries to find a publisher for her first novel, The Grass is... Continue reading at The Guardian
[ The Guardian | 2015-08-06 00:00:00 UTC ]
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Motor Trend holds some 15 tentpole events a year. Like most publisher events, they are editorially independent, created at scale and easily packaged for sponsorships. The format is predictable, repeatable and reliably monetized. In other words, they are safe. Custom events, like this one, are... Continue reading at Digiday
[ Digiday | 2015-07-07 00:00:00 UTC ]
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Labour peer Baroness Tessa Blackstone called on civil servants and politicians to make proper use of the evidence-based work of social scientists in their policy decisions, in a speech last night (Thursday 25th June) at an event to celebrate SAGE's 50th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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Kitty Empire talks to Stephen Witt about his eagerly awaited book charting the rise of the MP3 file, the online pirates who exploited it and the record industry that ignored its cultural impact until it was far too lateExtract: Going for a song: the hidden history of music piracy How Music Got... Continue reading at The Guardian
[ The Guardian | 2015-06-07 00:00:00 UTC ]
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SAGE has purchased Pion Limited, an independent publisher of academic journals. The sale, which was brokered by Bertoli Mitchell LLP, was announced jointly by chairman for Pion, David Cohen and Ziyad Marar, SAGE’s global publishing director. The acquisition results in Pion’s entire publishing... Continue reading at The Bookseller
[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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Jessica Hopper on how she kept her creative dream job—and her family—thriving.In the early '90s, then-ninth-grader Jessica Hopper started putting out a fanzine to write about her favorite bands in Minneapolis. She turned that into assignments for local publications like City Pages, and then... Continue reading at Fast Company
[ Fast Company | 2015-05-15 00:00:00 UTC ]
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"I’d never stuck with anything that I was bad at. Writing is the first. Maybe because when I began, I didn’t care if I was good or bad. I just loved who I was when I was doing it." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
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Five years ago, in a 2010 BEA preview article for PW, Sachem (N.Y.) Public Library’s Lauren Gilbert playfully dubbed librarians the Rodney Dangerfields of BookExpo America—the “dowdy, poor relations” who get no respect at the publishing family reunion that is BEA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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When introducing new learning products to today’s market, personalization is key to success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Hachette UK has appointed Tim Perhar, formerly of Global Radio, in the newly created role of group customer relationship management (CRM) manager. Perhar was at Global Radio for five years, where he worked with a CRM platform to increase the levels of engagement between listeners and the Global... Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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Customers are being encouraged to help ensure their local bookshop is crowned the Independent Bookshop of the Year by tweeting their support. Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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A collection of stories from Stephen King and the autobiography of footballer Didier Drogba will be among the new releases from Hodder & Stoughton this year. The Hachette UK division last night (12th March) held its annual showcase event, unveiling its highlights for the year ahead, which... Continue reading at The Bookseller
[ The Bookseller | 2015-03-14 00:00:00 UTC ]
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[Sponsored Content] Boosting retention and revenue are on the front burner. The post Customer-Management Survey: Existing Business Is Top Priority for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-03 00:00:00 UTC ]
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Staff at Memphis's The Booksellers at Laurelwood say customers should come forward for help even with a question like 'I'm looking for a book about a guy who does [a thing] in [a place]....' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-20 00:00:00 UTC ]
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SAGE's global publishing director Ziyad Marar has been appointed to the board of The Campaign for Social Science. The CfSS is one of the leading advocates for social sciences in the UK. Marar has been active in initiating and supporting SAGE's global work in campaigning for the social sciences,... Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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Online readers expressed concern that an interview with a victim of sexual exploitation did not adequately seek to verify her claimsPersonal testimony is a powerful tool in any struggle to increase public awareness and to fight injustice. When that testimony is as searing as the one given by... Continue reading at The Guardian
[ The Guardian | 2015-01-25 00:00:00 UTC ]
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Jill Colbert has been appointed as the interim chief executive of CILIP, the Chartered Institute of Library and Information Professionals, following the departure of Annie Mauger from the role. Mauger leaves the body at the end of January to take up the role of director of national business... Continue reading at The Bookseller
[ The Bookseller | 2015-01-13 00:00:00 UTC ]
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Penguin Random House UK has announced a series of appointments in a restructure across its sales teams, with new roles for Martin Higgins, Helen Randles and Sarah Roscoe among them. Also among the changes is a new sales director for Benelux, Germany, France and Austria, following the decision of... Continue reading at The Bookseller
[ The Bookseller | 2014-12-18 00:00:00 UTC ]
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The Research Excellence Framework, the process which assesses the quality of university research and drives funding, is an "enormously costly" system which does not pay its way and is "a key driver of inequality in institutions", a debate at the Institute of Contemporary Arts heard yesterday... Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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