Stephen Colbert's Sage Advice on Rethinking Customer Satisfaction

Our Clip of the Week comes to you courtesy of "The Colbert Report," which is, of course, hosted by Stephen Colbert, America's greatest living media critic, branding expert and patriot. In this brief (3:00) segment, Colbert aims right for our sweet spot with his take on the latest American Customer Satisfaction Index as well as a Bloomberg Businessweek story deconstructing the index. He even throws in a sexy parody People magazine cover for good measure.Watch to the very end for his generous free advice to Virgin, Bank of America and Olive Garden.Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-20 00:00:00 UTC ]
News tagged with: #sweet spot #good measure #simon dumenco #media guy #advertising age

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Reinventing Book Printing: The Next Generation of Custom Textbooks

A number of new developments and new technologies suggest that custom textbook publishing is on the cusp of a boom not seen since the early 1990s. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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How to Succeed at NaNoWriMo: Advice from Hugh Howey, Marissa Meyer, and Others

PW talked with a few authors whose published books originated in NaNoWriMo. Here's what it takes to succeed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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McIntyre complaint prompts CILIP Carnegie rethink

The organisers of the CILIP Carnegie and Kate Greenaway awards are "producing a revised [nominations] list as soon as possible", and will consider revising the awards’ criteria for the future, following illustrator Sarah McIntyre's objection to being omitted from the nomination for Oliver and... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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Authors on the Air October 16, 2014: Stephen Mansfield

Stephen Mansfield, author of 'The Miracle of the Kurds' (Worthy Publishing, 9781617950797), will appear on 'Hannity' on Thursday, October 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
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ICv2 Confab Showcases New Comics Customers, Growing Sales

The ICv2 conference offered data on the new comics customer, the explosive growth of comics festivals, and a discussion of what this new customer is reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Japanese bookstore invites customers to stay overnight

A Junkudo location in Tokyo is inviting six guests to sleep over at their store.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-01 00:00:00 UTC ]
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ICv2 Confab Examines ‘The New Comics Customer’

This year's ICv2 Conference, a half-day event to be held the day before New York Comic Con opens, will examine “The New Comics Customer," and look at the forces behind a resurgent comics marketplace that is attracting new readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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Stephen Fry seeking digital makers for global YourFry storytelling project

Publisher working with WeTransfer to make text, audio and images available for creators alongside new autobiographyStephen Fry is the new Slash from GunsnRoses. But not for reasons related to chemical overindulgence, hats or windswept guitar solos.Slash was one of the first individuals to have... Continue reading at The Guardian

[ The Guardian | 2014-09-29 00:00:00 UTC ]
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Amazon Customers Notified of Apple Settlement

Amazon this week emailed Kindle customers court-mandated notice of the terms of Apple’s recent deal to settle damages in its ebook price-fixing case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
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High-Profile Authors Offer Marriage Advice

Pastors and their wives, and a former baseball star and his spouse, take a swing at marriage advice in several new books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-08 00:00:00 UTC ]
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Kindle Unlimited brings endless reading and listening to customers

Amazon already gives Prime customers access to a Kindle lending library, allowing the user to "borrow" books each month. But for some of the more voracious types, this may not provide enough material for a month's worth of entertainment. For those customers, the retail giant has unveiled Kindle... Continue reading at Betanews

[ Betanews | 2014-07-18 00:00:00 UTC ]
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SAGE Signs on to CCC’s ‘Get It Now’ Service

SAGE is the 100th publisher to sign on to the service, which offers library patrons and staff instant access to journal content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
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Publisher of JK Rowling, Colbert announces layoffs

J.K. Rowling's publisher is laying off some employees amid a dispute with the industry's biggest book seller. Hachette Book Group cites a "changing marketplace" for layoffs that will affect less than... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-06-06 00:00:00 UTC ]
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Colbert Declares War on Amazon: Watch the Clip

Our Clip of the Week comes to you in the form of two back-to-back segments from Wednesday night's "The Colbert Report," in which Stephen Colbert first outlines the ongoing battle between Amazon and the Hachette Book Group over ebook pricing, and then, together with his guest, National Book... Continue reading at Advertising Age

[ Advertising Age | 2014-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #edan lepucki #hardball tactics #ebook pricing #ongoing battle #wednesday night


Amazon tells customers to shop elsewhere in Hachette row

Row between world's largest distributor of books and publisher over ebook royalties shows no sign of being resolvedAmazon has advised readers to buy from other retailers after breaking its silence over a high-profile dispute with the publisher Hachette, which has drawn in the British authors Ian... Continue reading at The Guardian

[ The Guardian | 2014-05-28 00:00:00 UTC ]
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Vonnegut's Advice to the Young Coming to Print

Seven Stories is publishing a collection of Kurt Vonnegut's commencement speeches, edited and introduced by Vonnegut's longtime friend, Dan Wakefield. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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Amazon's customers get credits from ebook antitrust settlement

Customers of Amazon.com Inc. found credits in their inboxes Tuesday from the settlement of an antitrust lawsuit over ebook prices. Amazon, in a Customer FAQ posting on its website, said the credits are partial refunds and will be applied automatically to the accounts of those eligible: people... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-03-26 00:00:00 UTC ]
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What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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5 Ways To Lock In Your Customers Using Online Communities

How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s,... Continue reading at Fast Company

[ Fast Company | 2014-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business model #online community #online communities #bring people