Stephen Colbert's Sage Advice on Rethinking Customer Satisfaction

Our Clip of the Week comes to you courtesy of "The Colbert Report," which is, of course, hosted by Stephen Colbert, America's greatest living media critic, branding expert and patriot. In this brief (3:00) segment, Colbert aims right for our sweet spot with his take on the latest American Customer Satisfaction Index as well as a Bloomberg Businessweek story deconstructing the index. He even throws in a sexy parody People magazine cover for good measure.Watch to the very end for his generous free advice to Virgin, Bank of America and Olive Garden.Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-20 00:00:00 UTC ]
News tagged with: #sweet spot #good measure #simon dumenco #media guy #advertising age #twitter @simondumenco

Other Publishing stories related to: 'Stephen Colbert's Sage Advice on Rethinking Customer Satisfaction'


SAGE Signs on to CCC’s ‘Get It Now’ Service

SAGE is the 100th publisher to sign on to the service, which offers library patrons and staff instant access to journal content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
More news stories like this |


Colbert Declares War on Amazon: Watch the Clip

Our Clip of the Week comes to you in the form of two back-to-back segments from Wednesday night's "The Colbert Report," in which Stephen Colbert first outlines the ongoing battle between Amazon and the Hachette Book Group over ebook pricing, and then, together with his guest, National Book... Continue reading at Advertising Age

[ Advertising Age | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wednesday night #ongoing battle #ebook pricing #hardball tactics #edan lepucki


Publisher of JK Rowling, Colbert announces layoffs

J.K. Rowling's publisher is laying off some employees amid a dispute with the industry's biggest book seller. Hachette Book Group cites a "changing marketplace" for layoffs that will affect less than... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #changing marketplace


Amazon tells customers to shop elsewhere in Hachette row

Row between world's largest distributor of books and publisher over ebook royalties shows no sign of being resolvedAmazon has advised readers to buy from other retailers after breaking its silence over a high-profile dispute with the publisher Hachette, which has drawn in the British authors Ian... Continue reading at The Guardian

[ The Guardian | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette #largest distributor #jk rowling #third-party sellers


OASPA reinstates Sage membership

The Open Access Scholarly Publishers Association (OASPA) has reinstated Sage’s membership... Continue reading at The Bookseller

[ The Bookseller | 2014-04-29 00:00:00 UTC ]
More news stories like this |


Vonnegut's Advice to the Young Coming to Print

Seven Stories is publishing a collection of Kurt Vonnegut's commencement speeches, edited and introduced by Vonnegut's longtime friend, Dan Wakefield. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kurt vonnegut


Amazon's customers get credits from ebook antitrust settlement

Customers of Amazon.com Inc. found credits in their inboxes Tuesday from the settlement of an antitrust lawsuit over ebook prices. Amazon, in a Customer FAQ posting on its website, said the credits are partial refunds and will be applied automatically to the accounts of those eligible: people... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antitrust lawsuit #ebook prices #simon schuster #publishers agreed


What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field


5 Ways To Lock In Your Customers Using Online Communities

How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s,... Continue reading at Fast Company

[ Fast Company | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bring people #online communities #online community #business model


Capitalizing on Customized E-Commerce Models

E-commerce models have proven themselves to be an effective way to help publishers forge new revenue streams. Deciding which commerce type best suits your particular brand is the difficult part. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue streams #difficult part


Stephen Page: Publishers need 'permanent conversation with consumers'

"There are a lot of people doing a lot of things we used to do," Stephen Page told the... Continue reading at The Bookseller

[ The Bookseller | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen page


South Carolina bookstore encourages customers to 'trust' the staff

South Carolina bookstore Fiction Addiction recently launched a program called Trust Fall which asks customers to pre-order, sight unseen, a book specially recommended by the store's owner. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-26 00:00:00 UTC ]
More news stories like this |


Hunting for New Customers at Toy Fair

Publishers’ expansion into new products as they strive to reach more retail channels was a major theme at New York International Toy Fair, held February 11-15 at the Javits Center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toy fair #retail channels #javits center


Time to rethink the publishing internship?

Gawker's new Recruits program will gauge prospective writers not on the writing itself, but rather what kind of traffic that writing generates. That's a uniquely digital spin on the idea of the internship, which is the traditional way that publications find and mold new hires. But instead of... Continue reading at Digiday

[ Digiday | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time


Atkinson tops Rowling as customers stay cuckoo for Kate

Kate Atkinson has fended off competition from Robert (J K Rowling) Galbraith to retain the top... Continue reading at The Bookseller

[ The Bookseller | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kate atkinson


Stephen King to publish two novels in 2014

Revival will see horror master return to his signature genre after excursion into crime fiction, Mr MercedesNot content with making his first excursion into hard-boiled detective fiction this summer, Stephen King has announced that he will publish a second novel in the autumn.The 66-year-old... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early june


Second 2014 novel for Stephen King

Hodder & Stoughton will publish Stephen King’s second novel of 2014, Revival, in... Continue reading at The Bookseller

[ The Bookseller | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #hodder stoughton


Sony customers shift to Kobo platform

Sony's e-reading customers will shift to the Kobo platform in the US and Canada from March,... Continue reading at The Bookseller

[ The Bookseller | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kobo platform


Sony to Close E-bookstore, Move Customers to Kobo

Sony, one of the first companies to enter the ebook market, will close its ebookstore in March and allow its American and Canadian customers to migrate their accounts to Kobo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Wikipedia's celebrity voice archive gets underway with the help of Stephen Fry

Wikipedia. It's one of the cornerstones of the internet. It's a global resource which has quite a reputation and has spawned numerous copycats and offshoots; the latest addition to the wiki canon is the Wikipedia Voice Intro Project (or WikiVIP). As you may have guessed from the name, this is a... Continue reading at Betanews

[ Betanews | 2014-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest addition #stephen fry #audio clips