Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with: #vice versa

Other Publishing stories related to: 'Social Presence Goes Beyond the Screen'

NewFronts Now: Social platforms highlight positivity on day 4

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. Continue reading at Advertising Age

[ Advertising Age | 2020-06-25 21:05:12 UTC ]
More news stories like this | News stories tagged with: #biggest news #takeawaysfrom iab #digital content

MCB scoops new Winston from Smith and signs screen rights deal

Macmillan Children’s Books has scooped a second Christmas "Winston" title from Alex T Smith and signed a deal for screen rights. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 10:20:45 UTC ]
More news stories like this | News stories tagged with: #mcb scoops #macmillan children #screen rights #macmillan

Librarians and the Power of Social Media

A reader considers how social media has given libraries a new tool for community engagement, outreach, and promotion. Continue reading at Book Riot

[ Book Riot | 2020-06-22 10:32:03 UTC ]
More news stories like this | News stories tagged with: #reader considers #community engagement #libraries

NewFronts 2020 will be overshadowed by COVID-19 and social unrest

The coronavirus and Black Lives Matter will be the elephants in the virtual room when digital publishers make their pitch to advertisers during the NewFronts next week. Continue reading at Advertising Age

[ Advertising Age | 2020-06-19 09:00:00 UTC ]
More news stories like this | News stories tagged with: #social unrest #digital publishers

Two Roads picks up trio of 'glamorous' social histories

Two Roads has acquired three "glamorous social histories": Maiden Voyages by Siân Evans, The Barbizon by Paulina Bren and Kiki Man Ray by Mark Braude. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:44:38 UTC ]
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Allen Lane acquires new exploration of social history by Isabel Wilkerson

Allen Lane, an imprint of Penguin UK, will publish Caste: The Lies that Divide Us, an exploration of social history by Isabel Wilkerson. Continue reading at The Bookseller

[ The Bookseller | 2020-06-17 01:31:24 UTC ]
More news stories like this | News stories tagged with: #social history #isabel wilkerson #allen lane #penguin uk

Amistad Launches #BlackoutBestsellerList on Social Media

Looking to showcase the popularity of Black literature, Amistad Press has launched the hashtag campaign #BlackoutBestsellerList and #BlackPublishingPower in an effort to support the work of Black authors and Black book professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #amistad press #black authors

Race, Social Justice Titles Sparked Rise in Sales Last Week

'So You Want to Talk About Race' saw its sales jump by 848% last week over the previous week as a number of other social justice–related titles also saw big sales bumps, helping to drive up total unit sales of print books by 6.8% over the week ended May 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales jump #previous week #week ended #social justice #related titles #print books

Social Justice Resources for the Book Business

As protests against police violence and in support of marginalized communities continue nationwide, 'PW' has put together a list of social justice resources to aid members of the book business and others in their efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #police violence #book business

Why social media is the new virtual live venue

Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at Advertising Age

[ Advertising Age | 2020-05-28 13:42:00 UTC ]
More news stories like this | News stories tagged with: #at-home fitness #record numbers #nfl draft #record levels #key metric #digital publishers

Faber scoops social distancing picture book

Faber Children’s is publishing While We Can’t Hug, a picture book that "shows us how to be affectionate while social distancing". Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 00:49:38 UTC ]
More news stories like this | News stories tagged with: #faber children #social distancing #picture book

Social Distancing on the Moors, by Alex Wade

Cultural Cross Sections Alex Wade View inland from the top of Zennor Hill / Courtesy of the author Walking his dogs through the Zennor moors, a writer in Cornwall contemplates the area’s literary history and discovers the ever-growing distance between... Continue reading at World Literature Today

[ World Literature Today | 2020-05-07 13:18:25 UTC ]
More news stories like this | News stories tagged with: #vague sense #short stories

How Local Literary Communities Can Find Strength During Social Distancing

A local virtual book club strengthens the local literary scene, cultivates a diverse community, and celebrates the power of stories and books. Continue reading at Book Riot

[ Book Riot | 2020-05-06 10:32:17 UTC ]
More news stories like this | News stories tagged with: #social distancing #diverse community #book club

These children’s books have engaged my kids after a long day in quarantine (and on screens)

“Big Idea,” “The Magical Yet,” “I Am Leonardo da Vinci” and other new books that delight and teach. Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 15:50:46 UTC ]
More news stories like this | News stories tagged with: #long day #big idea

Free Book Folding Patterns to Do While Social Distancing

Quarantine is the perfect time to craft and clear out your bookshelf—so why not do both with some free book folding patterns? Continue reading at Book Riot

[ Book Riot | 2020-04-17 10:35:33 UTC ]
More news stories like this | News stories tagged with: #social distancing #perfect time #free book

Look for the Helpers: 11 Picture Book Biographies of Social Justice Leaders

Gather the kids and get to know some trailblazers in civil rights, education, disability, and more through these picture books about social justice leaders. Continue reading at Book Riot

[ Book Riot | 2020-04-09 10:41:32 UTC ]
More news stories like this | News stories tagged with: #civil rights #picture books #picture book

Women Warriors for Social Justice

The books include extraordinary stories by and about radical women who considered themselves to be links in the chain in the battle for social justice. Continue reading at Book Riot

[ Book Riot | 2020-04-09 10:37:30 UTC ]
More news stories like this | News stories tagged with: #social justice #radical women #books include