Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with: #vice versa

Other Publishing stories related to: 'Social Presence Goes Beyond the Screen'


Datebook: Videos of an Icelandic journey, denim as moveable sculpture and summer film screenings

Art openings around L.A., including a video installation at Winslow Garage, an exhibition of an anonymous fashion designer and summer movie screenings. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #art openings


Kindle for Android gets split-screen now, Notification Center soon

Despite having an app simply ripe for multitasking as users pull up extra info related to the books they're reading, Amazon's Kindle app is just now delivering support for Android's split-screen viewing feature. It added support for split view on the... Continue reading at Engadget

[ Engadget | 2018-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #added support #kindle app


Daring approach pays for Maverick as title moves to the big screen

Roger Tagholm talks to the founder of Dublin's Maverick House, which has built a reputation for hard-hitting non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big screen #title moves #maverick house


CUP bookshop 'transformed' with touch screens

The Cambridge University Press bookshop has been "transformed" with touch screens placing its catalogue of books and teaching materials “at people’s fingertips”. Continue reading at The Bookseller

[ The Bookseller | 2018-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #teaching materials


Sky One to screen Aliens Love Panta Claus adaptation

Sky One will this December show an animated adatation of Aliens Love Panta Claus by Claire Freedman and Ben Cort (Simon & Schuster Children’s). Continue reading at The Bookseller

[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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BookCon 2018: Social Media Poetry Explosion

Poetry is going viral, and the poets of [Dis]Connected can tell you why Social media poetry is suddenly everywhere: on Instagram, Facebook, Twitter, and increasingly in print, too. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-02 00:00:00 UTC ]
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BookCon 2018: Meet Four Social Justice Warriors

The award-winning authors Kwame Alexander, Jason Reynolds, Angie Thomas, and Jacqueline Woodson will join podcaster and activist DeRay Mckesson to discuss social justice and positive representation in young adult literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jacqueline woodson #angie thomas #jason reynolds


BookExpo 2018: Is Social Media Poetry Just a Trend?

Is social media poetry on Instagram, tumblr, and other platforms here to stay, or is it a passing fad, like coloring books? Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coloring books


How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds

Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change. The post How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social strategies


Ebury to publish parenting book to tackle social anxiety

Ebury Publishing imprint Vermilion has acquired a new coaching book for parents called Why Will No One Play With Me in a mid-five figure deal. Continue reading at The Bookseller

[ The Bookseller | 2018-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #figure deal


BookExpo Adds Screen Panel; Anna Todd’s ‘After’ Names Telles, Tiffin at Cannes

In Cannes, Voltage is handling world rights to the film adaptation of Anna Todd's 'After' from Wattpad Studios. In New York, a newly announced panel with the Motion Picture Association and AAP looks at film collaborations. The post BookExpo Adds Screen Panel; Anna Todd’s ‘After’ Names Telles,... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wattpad studios #film adaptation #anna todd


Mammoth Screen options Strangeways prison officer memoir

Mammoth Screen has optioned TV rights to Strangeways (Pan Macmillan) by Neil Samworth, “a jaw-dropping, page-turning account of life in one of the country's most notorious jails” from a former prison officer. Continue reading at The Bookseller

[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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Honolulu-based social media site JamBios to launch first revenue model

The Honolulu-based site, where users can post and collaboratively share memories, is venturing into the photo book market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue model


London Book and Screen Week CAMEO Awards Include Film, Stage, Gaming Adaptations

The public-facing London Book and Screen Week opens with adaptation awards in film, television, gaming, audio, and stage. The post London Book and Screen Week CAMEO Awards Include Film, Stage, Gaming Adaptations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london book


Canongate Ups Its U.S. Presence

Jamie Byng, who heads up the Edinburgh-based house, is convinced that now is finally Canongate’s time in the States. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie byng


Onetime social publishing star Cooking Panda is shutting down

The startup behind Opposing Views and social recipe site Cooking Panda confirmed it is shutting down in the wake of Facebook's recent algorithm changes. The post Onetime social publishing star Cooking Panda is shutting down appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opposing views


Once Known for Social Media, VaynerMedia Wants to Become an ‘Attention’ Agency

Gary Vaynerchuk's VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher's SOS call. The social agency grew its reputation on helping brands navigate Facebook, Twitter and, more recently,... Continue reading at AdWeek

[ AdWeek | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early adopter


Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel


Live by the algorithm, die by the algorithm: How LittleThings went from social publishing darling to shutting down

Once a Facebook darling, LittleThings now looks like a case study for platform overreliance. The post Live by the algorithm, die by the algorithm: How LittleThings went from social publishing darling to shutting down appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #case study


Europe asks social networks to remove terrorist content within an hour

The European Commission published new guidelines for social networks today and among them is a request for these sites to remove reported terrorist content within one hour. In 2016, the Commission called for Facebook, Twitter, YouTube and Microsoft t... Continue reading at Engadget

[ Engadget | 2018-03-01 00:00:00 UTC ]
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