Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with: #vice versa

Other Publishing stories related to: 'Social Presence Goes Beyond the Screen'

Century triumphs in 14-way auction for memoirs of Anti-Social Behaviour Officer

Century has snapped up the "wickedly-funny and heartbreaking" memoirs of an Anti-Social Behaviour Officer following a major 14-publisher auction. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 22:25:39 UTC ]
More news stories like this |

PWedu’s Christian Publishing Summit: Lessons Learned from Top Christian Social Channels

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lessons learned #online immersion

HarperCollins joins PRH in 2019's Social Mobility Employer Index

HarperCollins UK has unveiled new initiatives as part of its ongoing support for The Literacy Project and has joined Penguin Random House UK in a ranking of employers in 2019 who have taken the most action on social mobility in the workplace. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 08:59:21 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #ongoing support #social mobility #penguin random house #harpercollins

Ingram Expands Christian Retail Presence

Ingram Content Group announced Genesis Marketing Group will represent its Christian marketing division, Spring Arbor, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately #ingram content group

Faber snaps up Sam Knight non-fiction as Amazon triumphs in 19-way auction for screen rights

Faber will publish a major work of non-fiction by New Yorker staff writer Sam Knight, as Amazon Studios options screen rights after a 19-way auction. Continue reading at The Bookseller

[ The Bookseller | 2019-09-20 07:26:12 UTC ]
More news stories like this | News stories tagged with: #faber snaps #screen rights #major work

Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
More news stories like this | News stories tagged with: #television shows #nielsen

Greystone Books to launch socially-conscious children’s list

Greystone Books will launch a UK children’s list which will focus on environmental and inclusive titles next year. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 17:56:48 UTC ]
More news stories like this | News stories tagged with: #greystone books #uk children #inclusive titles

The social scientists who transformed how we think about race and gender

Anthropologist Franz Boas and his students challenged 20th-century prejudices, Charles King writes. Continue reading at The Washington Post

[ The Washington Post | 2019-08-16 12:46:17 UTC ]
More news stories like this | News stories tagged with: #social scientists

PRH Grupo Editorial buys La Campana to boost Catalan presence

Penguin Random House Grupo Editorial in Spain is reinforcing its presence in Catalan through the acquisition of the independent publisher La Campana. Continue reading at The Bookseller

[ The Bookseller | 2019-08-05 16:55:41 UTC ]
More news stories like this | News stories tagged with: #independent publisher #penguin random house

Small Presses Publish the Revolution at Socialism Conference 2019

Conversation rooted in leftist literature served as the foundation for the 2019 Socialism Conference, held from July 4 through July 7 in Chicago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this |

See-Saw Films acquires screen rights to Oseman’s Heartstopper

Production company See-Saw Films has optioned the screen rights to Alice Oseman’s Heartstopper series of YA graphic novels. Continue reading at The Bookseller

[ The Bookseller | 2019-07-11 11:08:58 UTC ]
More news stories like this | News stories tagged with: #alice oseman #screen rights

How American music became both a reflection and an instrument of social change

Jon Meacham and Tim McGraw’s “Songs of America” looks at music’s role in our nation’s history. Continue reading at The Washington Post

[ The Washington Post | 2019-07-10 13:53:10 UTC ]
More news stories like this | News stories tagged with: #american music #social change #jon meacham

Neil Gaiman's 'Sandman' reportedly headed to the small screen

Author Neil Gaiman's beloved comic book series "The Sandman" is headed to the small screen. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-01 20:44:47 UTC ]
More news stories like this | News stories tagged with: #reportedly headed #neil gaiman #small screen #comic book

Neil Gaiman’s ‘Sandman’ reportedly headed to the small screen

Author Neil Gaiman's beloved comic book series "The Sandman" is headed to the small screen. Warner Bros. TV is set to produce a live-action series for Netflix based on Gaiman's influential comic books, according to unnamed sources cited by the Hollywood Reporter, who describe it as the most... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-01 20:05:00 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #reportedly headed #small screen #warner bros #live-action series #hollywood reporter #comic book

This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with: #raised $9 #content publisher

The new Kindle Oasis adjusts its screen color to the time of day

Finding the perfect reading light can be a challenge, no matter the time of day. Amazon's latest Kindle Oasis comes with a new color adjustable front light that can switch from cool to warm hues as the day progresses. Adjustable lighting isn't a new... Continue reading at Engadget

[ Engadget | 2019-06-19 13:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle

Digital Publishing: To Stop Misinformation From Spreading, Journalists Shouldn’t Fall Down the Social Media Rabbit Hole

By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
More news stories like this | News stories tagged with: #digital publishing

Fortnite emerges as a social media platform for Gen Z

A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 14:30:00 UTC ]
More news stories like this | News stories tagged with: #senior director #long-term commitment

Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday

[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | News stories tagged with: #digiday research #publishers appeared #social platforms #brand awareness