It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'
[ AdWeek | 2017-03-02 00:00:00 UTC ]
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Children’s publishers tell us about some of their recent efforts to market and promote books that encompass SEL themes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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We spoke with educators and librarians from the Metro Nashville Public Schools district about how they’re helping students cope with crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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A number of teachers and librarians share some of their favorite and most effective ways of incorporating social and emotional learning into their lessons. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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The Collaborative for Academic, Social, and Emotional Learning has devised a framework that highlights the five Core Competencies of social and emotional learning and includes some of the various methods for teaching them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
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Art openings around L.A., including a video installation at Winslow Garage, an exhibition of an anonymous fashion designer and summer movie screenings. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-02 00:00:00 UTC ]
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#art openings
Despite having an app simply ripe for multitasking as users pull up extra info related to the books they're reading, Amazon's Kindle app is just now delivering support for Android's split-screen viewing feature. It added support for split view on the... Continue reading at Engadget
[ Engadget | 2018-07-28 00:00:00 UTC ]
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Roger Tagholm talks to the founder of Dublin's Maverick House, which has built a reputation for hard-hitting non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-07-23 00:00:00 UTC ]
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The Cambridge University Press bookshop has been "transformed" with touch screens placing its catalogue of books and teaching materials “at people’s fingertips”. Continue reading at The Bookseller
[ The Bookseller | 2018-07-19 00:00:00 UTC ]
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Sky One will this December show an animated adatation of Aliens Love Panta Claus by Claire Freedman and Ben Cort (Simon & Schuster Children’s). Continue reading at The Bookseller
[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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Poetry is going viral, and the poets of [Dis]Connected can tell you why Social media poetry is suddenly everywhere: on Instagram, Facebook, Twitter, and increasingly in print, too. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-02 00:00:00 UTC ]
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The award-winning authors Kwame Alexander, Jason Reynolds, Angie Thomas, and Jacqueline Woodson will join podcaster and activist DeRay Mckesson to discuss social justice and positive representation in young adult literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-02 00:00:00 UTC ]
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Is social media poetry on Instagram, tumblr, and other platforms here to stay, or is it a passing fad, like coloring books? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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#coloring books
Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change. The post How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
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Ebury Publishing imprint Vermilion has acquired a new coaching book for parents called Why Will No One Play With Me in a mid-five figure deal. Continue reading at The Bookseller
[ The Bookseller | 2018-05-12 00:00:00 UTC ]
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#figure deal
In Cannes, Voltage is handling world rights to the film adaptation of Anna Todd's 'After' from Wattpad Studios. In New York, a newly announced panel with the Motion Picture Association and AAP looks at film collaborations. The post BookExpo Adds Screen Panel; Anna Todd’s ‘After’ Names Telles,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-11 00:00:00 UTC ]
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Mammoth Screen has optioned TV rights to Strangeways (Pan Macmillan) by Neil Samworth, “a jaw-dropping, page-turning account of life in one of the country's most notorious jails” from a former prison officer. Continue reading at The Bookseller
[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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The Honolulu-based site, where users can post and collaboratively share memories, is venturing into the photo book market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
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#revenue model
The public-facing London Book and Screen Week opens with adaptation awards in film, television, gaming, audio, and stage. The post London Book and Screen Week CAMEO Awards Include Film, Stage, Gaming Adaptations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-10 00:00:00 UTC ]
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Jamie Byng, who heads up the Edinburgh-based house, is convinced that now is finally Canongate’s time in the States. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
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