It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'
[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with:
#vice versa
The London Book Fair's annual London Book and Screen Week events include a cooking demonstration, films, and onstage discussions. The post London Book Fair Announces Programming for March’s Book and Screen Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#screen week
Grantchester series author James Runcie has been made an ambassador for London Book & Screen Week (LBSW), as the festival returns for its fifth year in 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#festival returns
The filmmaker, director, and author behind the popular 'Grantchester' series from ITV will be the celebrity spokesperson for London Book Fair's cross-platform outreach program in March. The post James Runcie Named ‘Ambassador’ for London Book and Screen Week 2019 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-14 00:00:00 UTC ]
More news stories like this |
Vodafone Foundation, the telecommunications company's charitable arm, and Andersen Press are offering parents a free children’s book about using social media responsibly. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andersen press
#charitable arm
Bookful's Benny Arbel explains how AR technology can help children engage with stories and information. Continue reading at The Bookseller
[ The Bookseller | 2018-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#children engage
Stan Lee's impact on popular culture spurred a billion dollar superhero industry, but the comic supremo's contribution to American literature during a period of intense social change was just as rich. Continue reading at Stuff
[ Stuff | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stan lee
#comic books
#american literature
The Goddard Riverside Book Fair, an annual fund-raising event organized by the New York City book publishing industry, helps support a wide range of social services. Here's how. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide range
#social services
Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#search results
All Washington seems to be buzzing this week over a single question: Is Sen. Mitch McConnell (R-Ky.) deliberately trying to throw the election to the Democrats? The root of the debate are interviews the Senate majority leader gave to Bloomberg and Reuters on Tuesday and Wednesday. McConnell... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single question
Takeover exposes financial challenges in face of success on FacebookUniLad has been bought by its arch-rival internet company LadBible following a takeover process that laid bare the financial challenges facing online publishers.The two British companies – who were competitors but have an... Continue reading at The Guardian
[ The Guardian | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest publishers
#viral videos
A feature film based on Terry Deary’s Horrible Histories children’s book series (Scholastic) will be released in the UK and Ireland in July next year. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#terry deary
Lara Prescott’s highly anticipated debut thriller, We Were Never Here, has now sold to 28 territories, with a screen adaptation in the works from the creators of "The Night Manager" and "La La Land". Continue reading at The Bookseller
[ The Bookseller | 2018-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lara prescott
#screen adaptation
#night manager
Touting 7-percent growth in the first half of the year, Eksmo's new general director, Evgeny Kapyev, is bringing a bigger stand to Frankfurter Buchmesse and a new list of Russian nonfiction and children's books for sale in October. The post Expanding Its Presence at Frankfurt: Russia’s Eksmo-AST... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post expanding
#eksmo-ast opens
#general director
#frankfurter buchmesse
'I enjoyed the experience of seeing the movie,' the Canadian author says–but only on his second viewing. Seeing his work go to the screen, Patrick deWitt says, takes some getting used to. The post Books to Film: Author Patrick deWitt on Seeing His ‘Sisters Brothers’ on Screen appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post books
#sisters brothers
#canadian author
#patrick dewitt
Beetle Boy creator M G Leonard says the key to screen adaptations lies in balancing creative licence with loyalty to the source. Continue reading at The Bookseller
[ The Bookseller | 2018-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#screen adaptations
Nigel Pickard’s TV career spans more than 30 years of creating shows for children, including stints as controller of BBC Children’s, for which he oversaw two new channels, CBeebies and CBBC. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bbc children
#subscription models
Actors Jeremy Irons, Maxine Peake, Zoë Wanamaker and Christopher Eccleston have joined a campaign, organised by Comma Press, calling for an end to the British policy of immigration detention. Continue reading at The Bookseller
[ The Bookseller | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#refugee campaign
#maxine peake
#christopher eccleston
#comma press
A rise in the number and output of streaming platforms such as Amazon Video and Netflix has opened up new and profitable revenue streams for writers—but how can publishers help them grasp them? Continue reading at The Bookseller
[ The Bookseller | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#streaming platforms
Lupus Films joint m.d. Camilla Deakin has revealed an increased appetite for hand-drawn animations of children's books. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lupus films
Lawmakers on Capitol Hill questioned top executives at Facebook and Twitter on Wednesday about their companies’ ability to thwart foreign interference, and hinted that industry regulations may be coming. The “size and reach of your platforms demand that we, as policy-makers, do our job, to ensure... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-05 00:00:00 UTC ]
More news stories like this |