Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with: #vice versa

Other Publishing stories related to: 'Social Presence Goes Beyond the Screen'

Quiz: Which Book Series Should You Marathon Read During Social Distancing?

If you want one less thing to think about, including which book to read next, work your way through these book series to read while social distancing. Continue reading at Book Riot

[ Book Riot | 2020-03-24 10:37:32 UTC ]
More news stories like this | News stories tagged with: #social distancing #book series

Haymarket Books Offering 10 Free Ebooks to Support Social Distancing

You can now download ten free ebooks on social and economic justice from Haymarket Books to read while social distancing. Continue reading at Book Riot

[ Book Riot | 2020-03-19 15:10:47 UTC ]
More news stories like this | News stories tagged with: #social distancing #economic justice #haymarket books #ebooks

Keeping Book Club Alive in the Midst of Social Distancing: Critical Linking, March 19, 2020

An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot

[ Book Riot | 2020-03-19 10:30:45 UTC ]
More news stories like this | News stories tagged with: #social distancing #critical linking #book club

Thomas Piketty explains why the world is ripe for ‘participatory socialism’

The French economist, whose first “Capital” book in 2014 became a surprise bestseller with its deep analysis of income inequality over the centuries, is back—and this time offering solutions to the complex problem in his new book, “Capital and Ideology.” The recovery from the financial crisis... Continue reading at Fast Company

[ Fast Company | 2020-03-14 13:48:59 UTC ]
More news stories like this | News stories tagged with: #surprise bestseller #income inequality #financial crisis #full swing #digital culture #personal interest #print book

Tessa Hadley | 'I’ve always been able to somehow make a line between my privacy and my public presence'

The acclaimed novelist, a recipient of the lucrative Windham Campbell Prize in 2016, reveals how the award affected her craft Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 20:02:50 UTC ]
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LinkedIn Engagement Tactics from Forbes’s Social Media Director

Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
More news stories like this | News stories tagged with: #social networks

Evaristo's Girl, Woman, Other screen rights won by Potboiler

Bernardine Evaristo’s Booker winning Girl, Woman, Other (Hamish Hamilton) is being adapted for the screen by “The Constant Gardener” creators Potboiler Television. Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 14:33:01 UTC ]
More news stories like this | News stories tagged with: #bernardine evaristo #otherhamish hamilton

London Book & Screen Week and CAMEOs cancelled over coronavirus

London Book & Screen Week, the consumer-facing arm of the London Book Fair, has been cancelled in the wake of the coronavirus crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 12:41:54 UTC ]
More news stories like this | News stories tagged with: #coronavirus crisis

Blaming a new social hierarchy for the rise of populism

Michael Lind says elite “managers” have stoked the resentments of the working class. Continue reading at The Washington Post

[ The Washington Post | 2020-02-21 13:00:00 UTC ]
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A photograph that is right for the website can be wrong for social media | Elisabeth Ribbans

Serious thought is given to publishing troubling images, of death or distress for example, but even then context is keyOn the morning after the Streatham terror attack, the Guardian’s print edition carried a single-column photograph of the perpetrator, Sudesh Amman, at the bottom of the front... Continue reading at The Guardian

[ The Guardian | 2020-02-16 19:00:37 UTC ]
More news stories like this | News stories tagged with: #front page #express concern #katharine viner #high impact

Publishers Share Their Social Distribution Secrets

Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
More news stories like this | News stories tagged with: #caption id= #open invitation

Qandeel Baloch was a social media star in Pakistan. A new book explores her life and murder.

“A Woman Like Her” is both an intimate portrait and a sweeping look at cultural shifts — and the price paid by women. Continue reading at The Washington Post

[ The Washington Post | 2020-02-06 15:00:00 UTC ]
More news stories like this | News stories tagged with: #book explores #intimate portrait

Sarah Moss on Ghost Walls, Violence Against Women, and Social Structures

Kendra Winchester: Hello, I’m Kendra Winchester. And this is Reading Women, a podcast inviting you to reclaim half the bookshelf by discussing books written by or about women. Today, I’m talking to Sarah Moss about her book Ghost Wall, which is out now in paperback from Picador. Welcome to 2020,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-08 09:45:19 UTC ]
More news stories like this | News stories tagged with: #reading women #sarah moss #kendra winchester #books written

These TV Series, Specials and Sporting Events Were 2019’s Most Social

Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek

[ AdWeek | 2019-12-11 21:10:10 UTC ]
More news stories like this | News stories tagged with: #social platforms #tv series #nielsen

Searching for socialism in the Great Society

1960s programs to ease poverty and discrimination were doomed from the start, Amity Shlaes argues. Continue reading at The Washington Post

[ The Washington Post | 2019-12-05 20:42:48 UTC ]
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HarperCollins scoops book from social media stars Irving and dog Max

HarperCollins has acquired “a heartwarming tale” of the friendship between car crash survivor Kerry Irving and Max the Springer Spaniel after their story proved a social media hit. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 11:02:19 UTC ]
More news stories like this | News stories tagged with: #harpercollins

Alexa makes first Faber Social purchase

Faber has won rights to a history of world music, from legendary music producer Joe Boyd, which has been 12 years in the making.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 21:35:08 UTC ]
More news stories like this | News stories tagged with: #won rights

Blumhouse bags screen deal for Black Widows

Blumhouse Screen Productions has option optioned film and TV rights to Catherine Quinn’s Black Widows (Orion, 2020) for a "significant five-figure" sum. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 17:45:38 UTC ]
More news stories like this | News stories tagged with: #tv rights #significant five-figure

Lime Pictures to bring Duffy's YA debut to television screens

Lime Pictures has acquired television rights for Malcolm Duffy's young adult debut novel, Me Mam. Me Dad. Me., about a young boy trying to make sense of his mother's abusive relationship. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 00:42:15 UTC ]
More news stories like this | News stories tagged with: #lime pictures #ya debut #abusive relationship

Century triumphs in 14-way auction for memoirs of Anti-Social Behaviour Officer

Century has snapped up the "wickedly-funny and heartbreaking" memoirs of an Anti-Social Behaviour Officer following a major 14-publisher auction. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 22:25:39 UTC ]
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