Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with: #vice versa

Other Publishing stories related to: 'Social Presence Goes Beyond the Screen'


Ebury to publish parenting book to tackle social anxiety

Ebury Publishing imprint Vermilion has acquired a new coaching book for parents called Why Will No One Play With Me in a mid-five figure deal. Continue reading at The Bookseller

[ The Bookseller | 2018-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #figure deal


BookExpo Adds Screen Panel; Anna Todd’s ‘After’ Names Telles, Tiffin at Cannes

In Cannes, Voltage is handling world rights to the film adaptation of Anna Todd's 'After' from Wattpad Studios. In New York, a newly announced panel with the Motion Picture Association and AAP looks at film collaborations. The post BookExpo Adds Screen Panel; Anna Todd’s ‘After’ Names Telles,... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wattpad studios #film adaptation #anna todd


Mammoth Screen options Strangeways prison officer memoir

Mammoth Screen has optioned TV rights to Strangeways (Pan Macmillan) by Neil Samworth, “a jaw-dropping, page-turning account of life in one of the country's most notorious jails” from a former prison officer. Continue reading at The Bookseller

[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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Honolulu-based social media site JamBios to launch first revenue model

The Honolulu-based site, where users can post and collaboratively share memories, is venturing into the photo book market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue model


London Book and Screen Week CAMEO Awards Include Film, Stage, Gaming Adaptations

The public-facing London Book and Screen Week opens with adaptation awards in film, television, gaming, audio, and stage. The post London Book and Screen Week CAMEO Awards Include Film, Stage, Gaming Adaptations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london book


Canongate Ups Its U.S. Presence

Jamie Byng, who heads up the Edinburgh-based house, is convinced that now is finally Canongate’s time in the States. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie byng


Onetime social publishing star Cooking Panda is shutting down

The startup behind Opposing Views and social recipe site Cooking Panda confirmed it is shutting down in the wake of Facebook's recent algorithm changes. The post Onetime social publishing star Cooking Panda is shutting down appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opposing views


Once Known for Social Media, VaynerMedia Wants to Become an ‘Attention’ Agency

Gary Vaynerchuk's VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher's SOS call. The social agency grew its reputation on helping brands navigate Facebook, Twitter and, more recently,... Continue reading at AdWeek

[ AdWeek | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early adopter


Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel


Live by the algorithm, die by the algorithm: How LittleThings went from social publishing darling to shutting down

Once a Facebook darling, LittleThings now looks like a case study for platform overreliance. The post Live by the algorithm, die by the algorithm: How LittleThings went from social publishing darling to shutting down appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #case study


Europe asks social networks to remove terrorist content within an hour

The European Commission published new guidelines for social networks today and among them is a request for these sites to remove reported terrorist content within one hour. In 2016, the Commission called for Facebook, Twitter, YouTube and Microsoft t... Continue reading at Engadget

[ Engadget | 2018-03-01 00:00:00 UTC ]
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Publishers Weigh In on the Paradox of Paid Social

Despite advertising woes, social media platforms remain a major resource for audience growth. The post Publishers Weigh In on the Paradox of Paid Social appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience growth #paid social #publishers weigh


Publishers' Presence Is Felt at Toy Fair

Publishers, particularly coloring and activity, novelty, and book-plus specialists, are facing ever stronger competition from toy companies, a fact that was evident at this year’s New York Toy Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toy companies #toy fair


London Book & Screen Week reveals 2018 line-up

The London Book & Screen Week line-up has been revealed and includes a screening of Jojo Moyes' "Me Before You", an evening to celebrate 200 years of Frankenstein and a sing-along screening of "Mary Poppins". Continue reading at The Bookseller

[ The Bookseller | 2018-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mary poppins #jojo moyes


London Book Fair’s ‘Book and Screen Week’ Embraces Women’s Suffrage Centenary

The writings and adaptations of  'oustanding female writers whose work continues to be iconic and influential' is featured in the 'Book and Screen Week' program that runs parallel to London Book Fair in April. The post London Book Fair’s ‘Book and Screen Week’ Embraces Women’s Suffrage Centenary... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #screen week


Facebook’s news feed change won’t help social media addiction | Eleni Stefanou

Mark Zuckerberg says he wants to ensure Facebook is good for people’s wellbeing – but its business model remains unalteredWhen Facebook announced it was tuning out publishers and brands to focus on friends, family and “meaningful interactions”, my immediate response was relief. I desperately... Continue reading at The Guardian

[ The Guardian | 2018-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model


Five Religion Books Headed to Screens in 2018

Titles such as ‘The Alchemist’ and ‘God’s Not Dead 3’ are getting book-to-film adaptations that are slated to hit the screen in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
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The Serpent King optioned for screen

Jeff Zentner’s debut YA novel The Serpent King (Andersen Press Ltd) has been optioned. Continue reading at The Bookseller

[ The Bookseller | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut ya


US Representative calls for civics-focused social networks

In an article published today in TechCrunch, US Representative Rick Crawford called for a change in how elected officials engage with their constituents on social networks. He compared current options like Facebook and Twitter to a constituent trying... Continue reading at Engadget

[ Engadget | 2017-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks


Jojo Moyes named ambassador for London Book & Screen Week

Novelist and screenwriter Jojo Moyes has been named as ambassador for London Book & Screen Week as the festival returns for 2018. Continue reading at The Bookseller

[ The Bookseller | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #festival returns