Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with: #vice versa

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Stan Lee's comic books were a commentary on the social issues facing the United States

Stan Lee's impact on popular culture spurred a billion dollar superhero industry, but the comic supremo's contribution to American literature during a period of intense social change was just as rich.   Continue reading at Stuff

[ Stuff | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american literature #comic books #stan lee


Books Support Social Services at Goddard Riverside

The Goddard Riverside Book Fair, an annual fund-raising event organized by the New York City book publishing industry, helps support a wide range of social services. Here's how. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social services #wide range


‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles

Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search results


Mitch McConnell says it out loud: Republicans are gunning for Social Security, Medicare and Obamacare next

All Washington seems to be buzzing this week over a single question: Is Sen. Mitch McConnell (R-Ky.) deliberately trying to throw the election to the Democrats? The root of the debate are interviews the Senate majority leader gave to Bloomberg and Reuters on Tuesday and Wednesday. McConnell... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single question


LadBible takes over social media rival UniLad

Takeover exposes financial challenges in face of success on FacebookUniLad has been bought by its arch-rival internet company LadBible following a takeover process that laid bare the financial challenges facing online publishers.The two British companies – who were competitors but have an... Continue reading at The Guardian

[ The Guardian | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viral videos #biggest publishers


Horrible Histories film to screen in 2019

A feature film based on Terry Deary’s Horrible Histories children’s book series (Scholastic) will be released in the UK and Ireland in July next year. Continue reading at The Bookseller

[ The Bookseller | 2018-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terry deary


Prescott's debut nets 28 international deals, screen adaptation

Lara Prescott’s highly anticipated debut thriller, We Were Never Here, has now sold to 28 territories, with a screen adaptation in the works from the creators of "The Night Manager" and "La La Land". Continue reading at The Bookseller

[ The Bookseller | 2018-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #night manager #screen adaptation #lara prescott


Expanding Its Presence at Frankfurt: Russia’s Eksmo-AST Opens a New Outreach

Touting 7-percent growth in the first half of the year, Eksmo's new general director, Evgeny Kapyev, is bringing a bigger stand to Frankfurter Buchmesse and a new list of Russian nonfiction and children's books for sale in October. The post Expanding Its Presence at Frankfurt: Russia’s Eksmo-AST... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #general director #eksmo-ast opens #post expanding


Books to Film: Author Patrick deWitt on Seeing His ‘Sisters Brothers’ on Screen

'I enjoyed the experience of seeing the movie,' the Canadian author says–but only on his second viewing. Seeing his work go to the screen, Patrick deWitt says, takes some getting used to. The post Books to Film: Author Patrick deWitt on Seeing His ‘Sisters Brothers’ on Screen appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick dewitt #canadian author #sisters brothers #post books


Beetle Boy creator M G Leonard on the key to screen adaptations

Beetle Boy creator M G Leonard says the key to screen adaptations lies in balancing creative licence with loyalty to the source. Continue reading at The Bookseller

[ The Bookseller | 2018-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #screen adaptations


CBeebies creator Pickard says subscription models can plug public service screen gap

Nigel Pickard’s TV career spans more than 30 years of creating shows for children, including stints as controller of BBC Children’s, for which he oversaw two new channels, CBeebies and CBBC. Continue reading at The Bookseller

[ The Bookseller | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription models #bbc children


Passing the screen test: four speakers reveal what makes a hit TV adaptation

A rise in the number and output of streaming platforms such as Amazon Video and Netflix has opened up new and profitable revenue streams for writers—but how can publishers help them grasp them? Continue reading at The Bookseller

[ The Bookseller | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #streaming platforms


Stars of stage and screen join Comma Press’s refugee campaign

Actors Jeremy Irons, Maxine Peake, Zoë Wanamaker and Christopher Eccleston have joined a campaign, organised by Comma Press, calling for an end to the British policy of immigration detention. Continue reading at The Bookseller

[ The Bookseller | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comma press #christopher eccleston #maxine peake #refugee campaign


Lupus Films' Camilla Deakin to explore book to screen trends at Children's Conference

Lupus Films joint m.d. Camilla Deakin has revealed an increased appetite for hand-drawn animations of children's books.  Continue reading at The Bookseller

[ The Bookseller | 2018-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lupus films


Attorney general announces review of social media platforms following Capitol Hill hearing

Lawmakers on Capitol Hill questioned top executives at Facebook and Twitter on Wednesday about their companies’ ability to thwart foreign interference, and hinted that industry regulations may be coming. The “size and reach of your platforms demand that we, as policy-makers, do our job, to ensure... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-05 00:00:00 UTC ]
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The Power of Social and Emotional Learning

We spoke with educators and librarians from the Metro Nashville Public Schools district about how they’re helping students cope with crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emotional learning


Finding Books for Teaching Social and Emotional Learning

Children’s publishers tell us about some of their recent efforts to market and promote books that encompass SEL themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promote books #recent efforts #emotional learning #finding books


CASEL’S Core Competencies of Social and Emotional Learning

The Collaborative for Academic, Social, and Emotional Learning has devised a framework that highlights the five Core Competencies of social and emotional learning and includes some of the various methods for teaching them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emotional learning #core competencies


Social and Emotional Learning in the Field

A number of teachers and librarians share some of their favorite and most effective ways of incorporating social and emotional learning into their lessons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emotional learning


News publishers are using their brands to carve out space on TV screens

Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #buzzfeed news #tv screens #news publishers