Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with: #vice versa

Other Publishing stories related to: 'Social Presence Goes Beyond the Screen'


Pacini starts social justice focused fiction publisher Disturbance Press

Society of Young Publishers member Marta Pacini has founded Disturbance Press, a new independent focused on publishing fiction with a social justice theme. Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 17:51:01 UTC ]
More news stories like this | News stories tagged with: #publishing fiction #fiction publisher


Guppy signs first screen deal for Dolan's Ghost Scouts series

Guppy Books has signed its first screen deal after production company Threewise optioned the Ghost Scouts book series, written and illustrated by Taylor Dolan. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 00:50:09 UTC ]
More news stories like this | News stories tagged with: #guppy books


YA authors shelve NFT story after social media backlash

A group of YA authors have been forced to backtrack over plans for a Non-Fungible Token (NFT) story following an online backlash against the project.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 11:15:07 UTC ]
More news stories like this | News stories tagged with: #ya authors


Frankfurt organisers 'regret' authors cancelling over presence of New Right publisher

Organisers of the Frankfurt Book Fair say they "regret" that some authors have decided to cancel their appearances at this year's event owing to the presence of New Right publisher Jungeuropa. Continue reading at The Bookseller

[ The Bookseller | 2021-10-19 23:36:43 UTC ]
More news stories like this | News stories tagged with: #frankfurt organisers #frankfurt book fair


Orwell was more than a social critic. Rebecca Solnit’s new book finds him in the garden.

Solnit’s ‘Orwell’s Roses’ is the story of a life that doesn’t read like a typical biography. Continue reading at The Washington Post

[ The Washington Post | 2021-10-19 14:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca solnit #social critic


Piatkus bags Etchells' book on healthy relationships with screens

Piatkus has inked a deal for Screens Are Not Your Enemy from Bath Spa professor Pete Etchells. Continue reading at The Bookseller

[ The Bookseller | 2021-10-18 21:03:37 UTC ]
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BBC and 9 Story Media Group bring A Kind of Spark to UK screens

Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller

[ The Bookseller | 2021-10-10 20:11:31 UTC ]
More news stories like this | News stories tagged with: #bbc children #elle mcnicoll


Atticus Lish’s new novel is about manhood, but don’t expect to find any social commentary

‘The War for Gloria’ is a plainspoken tale of a man finding his way the tough way Continue reading at The Washington Post

[ The Washington Post | 2021-10-04 16:11:35 UTC ]
More news stories like this | News stories tagged with: #atticus lish #social commentary


Amazon's new Kindle Paperwhites have bigger, brighter screens and USB-C charging

As indicated in a leak earlier this week, Amazon is updating the Kindle Paperwhite. The fifth-gen Paperwhite (which marks the first refresh in nearly three years) has a larger, 6.8-inch display, compared with the previous model's six-inch screen. The company says the 300 ppi screen is glare-free... Continue reading at Engadget

[ Engadget | 2021-09-21 13:00:32 UTC ]
More news stories like this | News stories tagged with: #readers aged #one-year subscription #includes access #single charge #costs $160 #october 27th #audiobook #kindle


Bologna Children's Book Fair: 'From Page to Screen'

A presentation titled "From Page to Screen" was one of the most popular programs at last week's virtual Bologna Children's Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-22 04:00:00 UTC ]
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Catherine Steadman of ‘Downton Abbey’ pens another screen-worthy thriller

‘The Disappearing Act’ is a twisty novel that capitalizes on Steadman’s Hollywood experience. Continue reading at The Washington Post

[ The Washington Post | 2021-06-06 12:00:00 UTC ]
More news stories like this | News stories tagged with: #catherine steadman #downton abbey


Deborah Harkness’s Witches, from Page to Screen, by Camille Thompson

Book Reviews Matthew Goode and Teresa Palmer in the TV adaptation of A Discovery of Witches (2018) / IMDB Deborah Harkness’s All Souls trilogy has taken a new life through the Sundance dramatic series, A Discovery of Witches. The novels... Continue reading at World Literature Today

[ World Literature Today | 2021-05-27 13:42:23 UTC ]
More news stories like this | News stories tagged with: #current trajectory #takes place #hundred years #great book #british literature #first novel #book series


High court casts doubt on media companies’ claim of not being responsible for defamatory comments on social media posts

News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian

[ The Guardian | 2021-05-18 07:19:27 UTC ]
More news stories like this | News stories tagged with: #media companies #fairfax media #high court #defamatory material #facebook comments #northern territory #royal commission #fairfax #news corp


Sanjena Sathian’s ‘Gold Diggers’ is a witty social satire with a dash of magic

The debut melts down striving immigrant tales, Old West mythology and madcap thrillers to produce an invaluable new alloy of American literature. Continue reading at The Washington Post

[ The Washington Post | 2021-04-06 12:00:00 UTC ]
More news stories like this | News stories tagged with: #sanjena sathian #gold diggers #american literature


Let’s talk about ‘Starship Troopers’ and other science fiction and fantasy novels that wowed us on screen

Many of our favorite books are better as films. Other times, it’s better to stick with the book. Continue reading at The Washington Post

[ The Washington Post | 2021-02-23 17:17:00 UTC ]
More news stories like this | News stories tagged with: #fantasy novels #science fiction


New Regency snaps up Mason's Sorrow and Bliss screen rights

New Regency, the firm behind Oscar winners such as “Birdman” and “12 Years A Slave”, has landed the film and TV rights to Meg Mason's novel Sorrow and Bliss (W&N) at auction. Continue reading at The Bookseller

[ The Bookseller | 2021-02-23 09:20:22 UTC ]
More news stories like this | News stories tagged with: #meg mason #tv rights


Alison Shaw elected Fellow of Academy of Social Sciences

Alison Shaw, c.e.o. of Bristol University Press (BUP), has become the first university press c.e.o. to be elected as a Fellow of the Academy of Social Sciences (AcSS). Continue reading at The Bookseller

[ The Bookseller | 2021-02-18 07:01:09 UTC ]
More news stories like this | News stories tagged with: #social sciences #university press


In Justin Deabler’s ‘Lone Stars,’ a gay teen escapes the suffocating social norms of his Texas hometown

“Lone Stars” is a multigenerational story, told with sincerity, heart and a profound understanding of what it means to hide one’s true self. Continue reading at The Washington Post

[ The Washington Post | 2021-02-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #profound understanding


Walter Mosley’s new Easy Rawlins book is a masterful mix of mystery and social commentary

Amid its twisty plot, “Blood Grove,” set in 1969 Los Angeles, highlights racial injustice. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 17:00:00 UTC ]
More news stories like this | News stories tagged with: #walter mosley #social commentary


Warning signs from the Biden-Trump split screen

On Wednesday, President Joe Biden signed a suite of executive orders that transformed US climate-change policy. He mandated a pause on new oil and gas leases of federal land; instituted a major push to replace gas vehicles in the federal fleet with electric ones; directed agencies to eliminate... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-01-29 13:29:22 UTC ]
More news stories like this | News stories tagged with: #city university #physical distance #rupert murdoch #digital operations #print newspapers #major outlets #ap reports #publishing platform