Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can be found in the "stories" section of the app where publishing and media partners host channels and shows. HBO's channel will also be labeled as an ad, it will have a tile with a cover image pointing to the promoted story, and people click the tile to watch it.Until now, advertisers could only buy short, interruptive video ads inside stories that are created by publishers like BuzzFeed, Hearst, 21st Century Fox, NBCUniversal, and other media partners. Advertisers typically use Snapchat's automated platform to buy the ads inside the stories section, which allows them to target users based on age, location, gender, interests and other characteristics. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD
[ AllThingsD | 2011-04-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 11/04/2011 - 15:45 Sphere believes it has a smashing winner with the acquisition of the autobiography of Rafael Nadal, the Spanish tennis ace and current world number one. Non-fiction publishing director Adam Strange bought UK and... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Ad network Specific Media has appointed Fox Networks Group's Graeme Lynch as its new UK publisher services director. Continue reading at Media Week
[ Media Week | 2011-04-11 00:00:00 UTC ]
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E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 23/03/2011 - 07:10 Lendle, the US-based tool that allows Kindle users to lend their ebooks, has been reinstated after Amazon said that its concern related to its "Book Sync tool". The news that Amazon had locked the services out of its API caused... Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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The Hearst Corporation has launched the beta version of Manilla, a free personal account management system. George Kliavkoff has been named CEO of the service that allows consumers to securely link bank accounts, view statements, pay bills and manage subscriptions through one account. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Zinio's digital newsstand is back up and running after experiencing problems last Thursday through this past weekend. On Sunday, March 6, the company posted, Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 04/03/2011 - 10:14 Sceptre has signed a six-figure deal for two novels by debut author Jess Richards, including Snake Ropes, set on an island "off the edge of the map". Deputy publisher Jocasta Hamilton made the deal for UK and Commonwealth... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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#ad platform
Analysis: The 30 percent cut on digital content sold through iTunes is freaking out some publishers and media developers, but it may ultimately be a healthy move. Continue reading at PC World
[ PC World | 2011-02-19 00:00:00 UTC ]
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Google announced today the creation of a service, Google One Pass, which will allow publishers to set their own prices and terms for the sale of digital content. Eric Schmidt introduced this new service at Humboldt University in Berlin. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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#larger part
Apple has officially rolled out its long awaited subscription-model for content publishers in the App Store. Under the plan, if subscribers come to a publisher's app organically through the App store, Apple gets a 30 percent share. If the publisher brings a new or existing subscriber to the App,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-15 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Sustaining a publishing business on the Internet can be a tricky, as many readers expect content for free and adopt tools to strip out advertising. In an attempt... Continue reading at PC World
[ PC World | 2011-02-02 00:00:00 UTC ]
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#publishing business