Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos created by the app's 188 million daily users. Snapchat will split ad revenue with the media companies from commercials that run inside the videos.CNN is among the media companies that will use the new feature. The network had pulled out of Snapchat's premium publisher programs last year, cancelling a show called the "Update," which had been on Snapchat just four months before being abandoned. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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Rabia Chaudry is writing an insider account of the case of Adnan Syed, a case she brought to the attention of "Serial", the weekly podcast that captivated millions. Continue reading at The Bookseller
[ The Bookseller | 2015-11-26 00:00:00 UTC ]
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Snapchat is adding another publisher to its Discover feature with Vox.com set to come aboard Nov. 23. It’s not the first news publisher to get a channel on the messaging app, but like BuzzFeed and Mashable, it’s arguably more mill ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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Microsoft is taking a novel approach to marketing its research projects with a series of free sci-fi short stories.The “Future Visions” anthology, available as a free ebook, includes stories from eight prominent science fiction authors, along with a short graphic novel and original... Continue reading at PC World
[ PC World | 2015-11-18 00:00:00 UTC ]
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According to our 2015 salary survey, publishing is 89% caucasian. What can the industry do to make the workforce more diverse? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-20 00:00:00 UTC ]
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Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek
[ AdWeek | 2015-10-08 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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This summer, two years after the merger of Penguin Canada and Random House of Canada was finalized in July 2013, more than 200 employees left the publishers’ longtime separate headquarters and moved into a new Front Street office in downtown Toronto. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Seven Stories has delved into its own archive to put together a book about children’s illustration, which it will publish with Walker Books in October. Drawn from the Archive: Hidden Histories of Illustration is edited by Sarah Lawrence, Seven Stories’ collection director, who looks at the... Continue reading at The Bookseller
[ The Bookseller | 2015-08-25 00:00:00 UTC ]
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Weidenfeld & Nicolson is to publish Gillian Flynn’s short story The Grownup as a standalone book for the first time. The Grownup first appeared under the title What Do You Do? in Rogues (Titan Books), an anthology of short stories edited by George R R Martin and Gardner Dozois. It will be... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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HarperCollins is set to release The Story of Kullervo by J.R.R. Tolkien as a novel for the first time later this month. The publisher confirmed that it will release the story on the 27th August, although no further details have yet been given. The story has been published once before – as part... Continue reading at The Bookseller
[ The Bookseller | 2015-08-12 00:00:00 UTC ]
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Former Liberal Democrat MP David Laws has written a book exposing the ‘inside story’ of the Cameron-Clegg coalition. Biteback Publishing m.d. Iain Dale acquired world rights to Coalition by David Laws, which will be published in Spring 2016. The book, which will be supported by a ‘major press... Continue reading at The Bookseller
[ The Bookseller | 2015-07-30 00:00:00 UTC ]
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Virago Modern Classics will this August publish a collection of the Armitage Family stories by Joan Aiken. The Complete Armitage Family Stories will be the first collection of the stories ever printed, and will be published in paperback on the 8th August (£8.99). Continue reading at The Bookseller
[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Catalonia, which sits in the northeast region of Spain, counts 7 million inhabitants. But, with a population that reads as readily in Spanish as it does in Catalan, local publishers face numerous hurdles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-23 00:00:00 UTC ]
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Facebook has reached a deal with New York Times and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Continue reading at Stuff
[ Stuff | 2015-05-14 00:00:00 UTC ]
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The New York Times, Buzzfeed, and others are now posting stories straight to Facebook. But how will that affect what news you see? The post Big Publishers Will Now Post Stories Straight to Facebook appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-05-13 00:00:00 UTC ]
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Publishing Perspectives is looking for great stories on the Spanish-language and Arabic book publishing markets. Have you got one to tell? Let us know. The post PP Call for Stories: Spanish and Arabic Publishing Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-12 00:00:00 UTC ]
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Marcello Vena discusses the offer Mondadori has made for RCS Libri, which would merge two of Italy's strongest education and trade publishing groups. The post Mondadori and RCS Libri: An Italian Publishing Coup in the Making? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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