Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos created by the app's 188 million daily users. Snapchat will split ad revenue with the media companies from commercials that run inside the videos.CNN is among the media companies that will use the new feature. The network had pulled out of Snapchat's premium publisher programs last year, cancelling a show called the "Update," which had been on Snapchat just four months before being abandoned. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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Picador is publishing an "epoch-making" history and inside story of the AIDS epidemic on World AIDS Day 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-05-20 00:00:00 UTC ]
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Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
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It’s been two months since Facebook rolled out its five new emoji reactions (love, sad, wow, etc.), to let people express more than just that they “liked” something. NewsWhip looked at their use across 20 publishers over the past two weeks and found that Fox News got the most reactions... Continue reading at Digiday
[ Digiday | 2016-05-12 00:00:00 UTC ]
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Publishers Amberley, Faber & Faber and Ebury are bringing out titles on the Hillsborough disaster after justice prevailed for the victims and their families 27 years on. Continue reading at The Bookseller
[ The Bookseller | 2016-04-28 00:00:00 UTC ]
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Gannett hopes to make $50m a year in savings from takeover of Tribune PublishingGannett, which owns local newspaper publisher Newsquest in the UK, has made a $12.25 (£8.44) per share offer to take over Tribune Publishing.The all-cash offer, a 63% premium on Tribune’s closing share price on... Continue reading at The Guardian
[ The Guardian | 2016-04-25 00:00:00 UTC ]
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Leadership shuffle sees Long replace Eric Danetz; Jorg Strattman promoted to associate publisher. The post Meredith Long Named Group Publisher of Time, Fortune, and Money appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-12 00:00:00 UTC ]
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Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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At Digital Book World, Kelly Gallagher showed just how effective data analysis can be and how it can help you make decisions that will lead to more book sales. The post Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
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As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday
[ Digiday | 2016-02-18 00:00:00 UTC ]
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"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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Frederick Warne & Co, an imprint of Penguin Random House Children’s, will this September release a previously unpublished children’s story by Beatrix Potter, with new illustrations by Quentin Blake. Continue reading at The Bookseller
[ The Bookseller | 2016-01-26 00:00:00 UTC ]
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In the age of Facebook, new publishers have thrived when it comes to building traffic quickly. More difficult, however, has been building brands. Facebook has excelled at getting people to be loyal to Facebook, not the publishers on its platform. As a result, many publishers are trying out ways... Continue reading at Digiday
[ Digiday | 2016-01-25 00:00:00 UTC ]
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The biggest deals in the publishing industry happened in the professional and education markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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These are the ten most popular stories about graphic novels and comics published on publishersweekly.com in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-21 00:00:00 UTC ]
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E.L. James surprised fans when she announced she would be releasing a fourth novel featuring the star-crossed, and occasionally tied-up, lovers in her Fifty Shades saga. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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The graphic adaptations of 'How to Talk to Girls at Parties,' with art by Gabriel Bá and Fábio Moon, and 'Troll Bridge,' with art by Colleen Doran, will be released in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-14 00:00:00 UTC ]
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A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time... Continue reading at AdWeek
[ AdWeek | 2015-12-08 00:00:00 UTC ]
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Newspaper publishes online article saying ECB had ‘confounded expectations’ by deciding to hold interest rates, causing euro to temporarily plummetThe Financial Times is to review its digital publishing practices after publishing an inaccurate article about the European Central Bank’s decision... Continue reading at The Guardian
[ The Guardian | 2015-12-04 00:00:00 UTC ]
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Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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