Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
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Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Transworld has acquired an "atmospheric" debut novel set on the Essex marshes during World War 2 and in the present day. Continue reading at The Bookseller
[ The Bookseller | 2017-09-23 00:00:00 UTC ]
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The first picture book set to John Lennon’s lyrics will be published by Frances Lincoln Children’s Books and Amnesty International. Continue reading at The Bookseller
[ The Bookseller | 2017-09-22 00:00:00 UTC ]
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“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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#print magazine
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Kew & Willow Books, which was formed by three former B&N coworkers and financed through a Kickstarter campaign, is scheduled to open in late September in the Kew Gardens neighborhood of the New York City borough. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-24 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
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Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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#biggest issues
Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek
[ AdWeek | 2017-08-01 00:00:00 UTC ]
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#ad placements
#thousand impressions
The Bodleian Library's publishing arm is set to release a collection of Jane Austen's letters which will provide "intimate glimpses" into her life after moving to Bath, aged 25. Continue reading at The Bookseller
[ The Bookseller | 2017-07-29 00:00:00 UTC ]
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The "revealing" political autobiography of Wales' First Minister Rhodri Morgan is set to be released by University of Wales Press in September, months after his unexpected death in May. Continue reading at The Bookseller
[ The Bookseller | 2017-07-26 00:00:00 UTC ]
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#memoir set
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The first book in the seven-figure, three-book deal Biden signed with Flatiron Books has a title and a publication date. 'Promise Me, Dad: A Year of Hope, Hardship, and Purpose' is set for November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-18 00:00:00 UTC ]
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The secret history between Agatha Christie and her long-standing publisher, HarperCollins, are being revealed as part of a new exhibition celebrating the company’s 200th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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Art openings around Los Angeles: including Gary Simmons at CAAM, an artist exchange at Vielmetter and John Mason at Kayne Griffin Corcoran. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-14 00:00:00 UTC ]
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Constable has signed crime writer Neil Broadfoot in a three-book deal to write a new contemporary series set in Stirling in Scotland. Continue reading at The Bookseller
[ The Bookseller | 2017-07-13 00:00:00 UTC ]
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