Setting Up Your Own Private Ad Exchange

Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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Mantel's final Cromwell novel set for March 2020

Hilary Mantel’s next novel The Mirror & the Light will be published in March 2020, 4th Estate has revealed, following fevered speculation around a billboard image circulated online. Continue reading at The Bookseller

[ The Bookseller | 2019-05-21 20:27:05 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #4th estate

‘Game of Thrones’ finale sets an HBO record

The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly 20 million viewers tuned in to find out who would get to sit on the Uncomfortable Pointy Chair. According to Nielsen live-plus-same-day data, the... Continue reading at Advertising Age

[ Advertising Age | 2019-05-20 20:41:27 UTC ]
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Brooklyn author sets up shop in Cobble Hill

Best-selling author Emma Straub and her husband, Michael Fusco-Straub, opened Books Are Magic in Cobble Hill, Brooklyn, so they could fill the "clear and immediate void" formed when their ,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-05-20 11:00:00 UTC ]
More news stories like this | News stories tagged with: #cobble hill

With video ad marketplace Community, AT&T’s Xandr expands inventory

Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-15 00:00:00 UTC ]
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Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search

Google unveils new digital ad formats, and Facebook issues a warning

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search

Meredith Claims Improved Ad Results, Strong Circ Business in Q3

Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
More news stories like this | News stories tagged with: #pushed back #cost savings #sports illustrated #60% stake

Eight Essential Books Set in Isolated Locations

Julia Phillips, author of "Disappearing Earth," picks eight books highlighted by their evocative and remote settings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books highlighted

Ron Nocetti is set to take over as executive director of CIF

Ron Nocetti will be taking over for Roger Blake as executive director of the California Interscholastic Federation on Aug. 1. The question is what changes could be in store. Nocetti has been the associate executive director since 2012 and understands the issues facing high school sports in the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #roger blake

Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names... Continue reading at Advertising Age

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world cup #sarah personette #wide swath #live video #personal information #similar route

Facebook anticipates federal privacy fine of up to $5 billion, sets aside $3 billion for payment

Facebook said it expects a fine of up to $5 billion from the Federal Trade Commission, which is investigating whether the social network violated its users' privacy. The company set aside $3 billion in its quarterly earnings reportWednesday as a contingency against the possible penalty but... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-25 02:15:00 UTC ]
More news stories like this | News stories tagged with: #$5 billion #$3 billion #company set

Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve failed #southern california #report adds #playing field #large part

Prince’s unfinished memoir set for October release

Random House will publish an unfinished memoir by the late pop superstar Prince this fall, the Associated Press reported Monday. The publisher is set to release "The Beautiful Ones," which shares its title with a song on Prince's 1984 album "Purple Rain," on Oct. 29. The news of the book's... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #october release #random house

Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek

[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #ad tech #walled gardens

E L James turns to paranormal with 'ghost story set in London'

E L James has said she has written a paranormal romance, a "ghost story set in contemporary London", according to an interview in the New York Times. Continue reading at The Bookseller

[ The Bookseller | 2019-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paranormal romance

Fairfax summer basketball tournament set for June 24-29

Fairfax has finalized the 16-team field for its summer basketball tournament that will take place June 24-29 at Fairfax High. Next season’s likely top two teams, Sierra Canyon and Mater Dei, lead the 16-team field. Also participating are Rolling Hills Prep, Orange Lutheran, Dorsey, La Canada,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax high #mater dei

Ad-Free, Print-Only and Profitable, Kazoo Is Pushing Girls to Think Bigger

As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #underprivileged neighborhoods #cash cow

Circle Media Group sells CPI to private investor

Circle Media Group has sold its interest in one of Europe’s largest book printers, CPI, to a private investor, after less than nine months of ownership. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Dozens of cybercriminal groups used Facebook to set up shop

Facebook Inc. housed dozens of cybercriminal groups that set up shop on the platform as online marketplaces to sell a variety of illegal services, such as stolen credit card information, account theft and spamming tools, a team of researchers found. Cisco Systems Inc.’s Talos security unit... Continue reading at Advertising Age

[ Advertising Age | 2019-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cisco systems #investing heavily