Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Publishers Mark Smith and Marcus Leaver have set up a new publishing group and acquired Carlton Books. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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The beleaguered title's final print issue will go on sale on 2 April but the website will remain. Continue reading at BBC News
[ BBC News | 2019-04-01 00:00:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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Starring Jared Leto and Matt Smith, Morbius - based on a comic book - is set for release next summer. Continue reading at BBC News
[ BBC News | 2019-03-26 00:00:00 UTC ]
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A book celebrating the life and career of Anthony Bourdain, the author, chef and television personality who died last June, will be published by Harper Collins imprint Ecco this spring, People magazine reported Monday. "Anthony Bourdain Remembered," which collects tributes and photographs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-25 00:00:00 UTC ]
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Any entity created on this planet comes into the world with a star chart, dominated by a sun sign, reflecting the motion of the spheres above at its moment of birth. Facebook, for instance, is an Aquarius, while Google, Snap and Netflix are all Virgos. Microsoft and Twitter — both Aries.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-20 12:00:00 UTC ]
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Any entity created on this planet comes into the world with a star chart, dominated by a sun sign, reflecting the motion of the spheres above at its moment of birth. Facebook, for instance, is an Aquarius, while Google, Snap and Netflix are all Virgos. Microsoft and Twitter — both Aries.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-20 12:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Allen Lane editorial director Tom Penn has snapped up UK and Commonwealth rights for writer and activist Shon Faye’s The Transgender Issue. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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In a script-worthy twist, Oscar-winning writer Aaron Sorkin’s stage adaptation of Harper Lee’s “To Kill a Mockingbird” will receive its West Coast premiere at Azusa Pacific College, a private Christian college in Azusa. The news follows a rollercoaster week in which small theater companies around... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-03 00:00:00 UTC ]
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Ahead of this year’s London Book Fair, at which Indonesia will be the Market Focus country, the nation’s burgeoning book trade already looks to have plenty of potential for further growth. Continue reading at The Bookseller
[ The Bookseller | 2019-03-01 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Crime author Stuart McBride discusses Aberdeen's growing "artistic and cultural expertise", ahead of new literary festival Granite Noir. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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Picador has acquired a “magnificent” new novel by Naomi Wood set in Germany’s Bauhaus art school. Continue reading at The Bookseller
[ The Bookseller | 2019-02-20 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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