Setting Up Your Own Private Ad Exchange

Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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Harwood leaves PRH to set up PR company

Sarah Harwood has left her role as acting publicity director of Century and Arrow to go freelance. Continue reading at The Bookseller

[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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Why Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud

Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek

[ AdWeek | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silver bullet #earlier today #premium publishers


BookExpo Set for Three Days in May

This year, the show will open on Wednesday at noon and run until 5 p.m. On Thursday, the floor will be open from 9 a.m. until 5 p.m., and the show will close on Friday with a 9 a.m. to 3 p.m. schedule. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-04 00:00:00 UTC ]
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Fairfax and Westchester are set for Round 2 in their regular-season rivalry

Round 2 of the Fairfax-Westchester basketball rivalry is set for Thursday at 5:30 p.m. at Faifax, with the No. 1 seed in the City Section Open Division playoffs on the line. Fairfax (22-1) held on for a 50-48 victory over Westchester (20-2) on Friday night. On Wednesday, each team tuned up.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-31 00:00:00 UTC ]
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Gov. Gavin Newsom's Facebook ads in swing states stir 2020 speculation

Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads #swing states


Indies See 2018 Sales Jump 5% with ABA Adding 95 Stores

ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Quercus wins Yorkshire-set cosy crime series at auction

Quercus has won at auction three books in a new Yorkshire-set "cosy crime" series by author Helen Cox. Continue reading at The Bookseller

[ The Bookseller | 2019-01-12 00:00:00 UTC ]
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A Duckling Who Idolizes Donald Duck Will Melt Your Heart in This Disneyland Paris Ad

Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek

[ AdWeek | 2019-01-08 00:00:00 UTC ]
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Greek publisher Papadopoulos sets up UK children’s imprint

Papadopoulos Publishing, an Athens-based publisher that has been running for more than 70 years, is setting up an imprint in the UK to publish children’s books. Continue reading at The Bookseller

[ The Bookseller | 2019-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk children #publish children


Facebook users cannot avoid location-based ads, investigation finds

No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian

[ The Guardian | 2018-12-19 00:00:00 UTC ]
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Jobs set to go at Head of Zeus

A redundancy process has begun at independent Head of Zeus, with a number of posts involved, The Bookseller understands. Continue reading at The Bookseller

[ The Bookseller | 2018-12-15 00:00:00 UTC ]
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Ad buyers: Don’t blame us for the death of the publishing middle class

The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-06 00:00:00 UTC ]
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Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #tribune publishing #potential buyers


GP’s diary of the absurd set to be surprise festive hit

A Country Doctor’s Commonplace Book by Philip Rhys Evans is on its way to be this year’s novelty bestsellerAfter a long career as a Suffolk GP, Dr Philip Rhys Evans may well be astonished to find himself lined up as a surprise literary hit this winter. But a short book compiled by the... Continue reading at The Guardian

[ The Guardian | 2018-12-02 00:00:00 UTC ]
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Facebook exempts news publishers from its archive on political ads

Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age

[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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Gollancz acquires new Aaronovitch novella set in Germany

Orion's SFF imprint Gollancz has acquired a new Ben Aaronovitch novella, The October Man, which extends the Rivers of London universe to Germany. Continue reading at The Bookseller

[ The Bookseller | 2018-11-27 00:00:00 UTC ]
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Glamour's goodbye to print, DDB's big win and Facebook's ad issues: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age

[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Amazon is now taking a 30 percent cut of ad sales from Fire TV

Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age

[ Advertising Age | 2018-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #ad sales #bigger piece #digital publishers #commercial space #e-commerce giant #ad revenue


Johnston Press: i newspaper publisher sets out rescue plan

Johnston Press plans to file for administration with its assets then immediately sold to its lenders. Continue reading at BBC News

[ BBC News | 2018-11-17 00:00:00 UTC ]
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AWP Leaders, Former Conference Director Exchange Public Barbs

After former AWP conference director Christian Teresi wrote an essay that leveled a host of charges against the organization, the AWP board fired back, claiming the organization is in much better shape than it was six months ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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