Setting Up Your Own Private Ad Exchange

Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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11 Great Middle Grade Science Fiction Comics Set in Space

Middle grade books in SPAAAAACE! Check out some middle grade science fiction comics set in space, including On a Sunbeam by Tillie Walden. Continue reading at Book Riot

[ Book Riot | 2021-04-13 10:36:00 UTC ]
More news stories like this | News stories tagged with: #tillie walden #science fiction


Setting the Scene: Close-up on Ryhs Bowen

In her new novel, The Venice Sketchbook, Bowen whisks readers away to Venice at the start of World War II. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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Jeff VanderMeer’s ‘Hummingbird Salamander’ is a gripping eco-thriller full of cinematic set pieces

The ever-shifting author of “Annihilation” experiments with a more naturalistic plot while still exploring the Earth’s destruction. Continue reading at The Washington Post

[ The Washington Post | 2021-04-06 12:00:00 UTC ]
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Germany Sets Hybrid Guest of Honor for 2021 Abu Dhabi Fair

Moving its physical programming to 2022, the German program plans a hybrid model at Abu Dhabi International Book Fair for this year. The post Germany Sets Hybrid Guest of Honor for 2021 Abu Dhabi Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-06 11:52:06 UTC ]
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The Works to set up shop in Edinburgh retail park

A branch of The Works is to open in Edinburgh's Straiton Retail Park, coinciding with the reopening of bookshops across Scotland on 26th April, The Bookseller can report. Continue reading at The Bookseller

[ The Bookseller | 2021-03-22 06:49:48 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers


“Justine” Is a Coming-of-Age Novel for the Tamogotchi Set

Perhaps it’s not surprising that even the prose in illustrator Forsyth Harmon’s debut novel Justine is deeply imagistic. Reading this short, powerful story feels like wandering through a museum exhibit about teenage girlhood on Long Island in the summer of 1999. Narrator Ali and her friends feed... Continue reading at Electric Literature

[ Electric Literature | 2021-03-02 12:00:00 UTC ]
More news stories like this | News stories tagged with: #museum exhibit #long island #parking lots #electric literature #debut novel


This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Own a Complete Set of the Paperback Experiment That Paved the Way for Penguin

In the early 1930s, a bookshop window would have displayed the pretty, pictorial dust jackets of the latest bestsellers, say Dashiell Hammett’s The Maltese Falcon and Pearl S. Buck’s The Good Earth. A compact wooden bookshelf stuffed with colorful paperbacks might also have commanded space and... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-22 09:49:47 UTC ]
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Huq's Cookie stories set for TV

A live action TV series based on Konnie Huq's Cookie stories is to be produced, following a deal secured by Zodiak Kids Studios.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-19 04:24:20 UTC ]
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TV, OOH and radio set to drive return to media inflation

Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week

[ Media Week | 2021-02-17 09:42:23 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #context matters #user experience #premium publisher


Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with: #all-star cast #prh audio #audiobook adaptations #audiobook


HCG set for 'hilarious' summer with two from Rosie Jones

Hachette Children's Group has signed a two-book deal with stand-up comedian Rosie Jones.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-12 01:11:40 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Olson Re-elected IBPA Board Chair; New Board Candidates Set for Election

The Independent Book Publishers Association board of directors has elected Patagonia Books director Karla Olson to her second term as board chair. A new slate of directors also has been nominated. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers


Self-Improvement Boom Sets Book Sales Off on Fast Start in 2021

More than 17.1 million print units were sold in the week ended January 9, 2021 at outlets that report to NPD BookScan, marking the first time in the history of the service that units topped the 17 million mark in the first week in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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