Setting Up Your Own Private Ad Exchange

Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

Private Equity Firm Agrees to Buy LSC

The private equity firm Atlas Holdings, with the support of a creditor group, has agreed to acquire LSC Communications in a deal that is expected to close before the end of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-15 04:00:00 UTC ]
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Hodder sets sail for National Maritime Museum puzzle book

Hodder & Stoughton is publishing a puzzle book for adults with the National Maritime Museum, which holds the world’s largest maritime collection. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 18:26:34 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #puzzle book #hodder

Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #ad buyers #coronavirus pandemic #continued rise #digital media

HQ scoops Sheffield-set debut novel from journalist Rawlins

HQ has scooped The Steel Girls, a debut novel from journalist and university lecturer Michelle Rawlins, in a three-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 19:21:33 UTC ]
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Simon Stephenson’s hilarious ‘Set My Heart to Five’ follows a robot with Hollywood aspirations

Programmed to be a dentist, Stephenson’s protagonist heads west, unleashing wry observations along the way. Continue reading at The Washington Post

[ The Washington Post | 2020-09-01 14:20:37 UTC ]
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Judge Sets Tentative Schedule for Internet Archive Copyright Case

Under the August 31 order, the closely watched case over book scanning and lending is to be ready for trial by November 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-01 04:00:00 UTC ]
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Clavis CEO Sets Sights on U.S. Talent

Clavis Publisher and CEO Philippe Werck believes there is illustration talent all over the world—and in launching the U.S. Key Colors Competition, he set out to find it. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
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ReBoot Virtual Conference Set for October 13

"ReBoot: Books, Business and Reading," a virtual conference aimed at preparing the publishing industry for 2021, has been set for October 13. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry

Flaws Could Have Exposed Cryptocurrency Exchanges to Hackers

Researchers found troubling bugs in open-source libraries used by financial institutions. Continue reading at Wired

[ Wired | 2020-08-09 11:00:00 UTC ]
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Taking on the hardest cases — without DNA — and setting the innocent free

Jim McCloskey describes how his faith fueled his work, and how his work tested his faith. Continue reading at The Washington Post

[ The Washington Post | 2020-08-07 12:00:00 UTC ]
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Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nonprofit organization #assists booksellers #programs manager #book industry

Lana Del Rey will release her poetry collection as an audiobook set to Jack Antonoff music. (Same.)

Lana Del Rey is releasing her forthcoming poetry collection, Violet Bent Backwards Over The Grass, on Tuesday, July 28 in digital form. In case you prefer your celebrity poetry spoken aloud, though, she has also recorded an audio version of the book, which will be released on vinyl, CD,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-24 16:04:22 UTC ]
More news stories like this | News stories tagged with: #poetry collection #digital form #audio version #audiobook

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with: #move appeared

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

Emma Donoghue’s ‘The Pull of the Stars’ sets a gripping story in the midst of the 1918 flu pandemic

Donoghue’s tale of heroism, about a maternity ward nurse, reads like a thriller. Continue reading at The Washington Post

[ The Washington Post | 2020-07-21 14:59:44 UTC ]
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Some publishing staff set to work from home until 2021

Publishers are divided on when staff should return to office buildings, with some back at their desks already but others—including Pearson and Taylor & Francis—planning to keep some staff at home until next year. Continue reading at The Bookseller

[ The Bookseller | 2020-07-19 14:53:46 UTC ]
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Mary Trump's memoir sells 950,000 on first day, setting a record for publisher

'Too Much and Never Enough,' Mary L. Trump's book on her uncle Donald Trump sets record for Simon & Schuster. But POTUS has nothing on Voldemort. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-16 16:14:02 UTC ]
More news stories like this | News stories tagged with: #mary trump #simon schuster #memoir