Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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In January 2019, Xandr and WarnerMedia headed to the Consumer Electronics Show as new collaborators, since parent company AT&T's acquisition of Time Warner had closed only a few months prior. One busy year later, company executives are planning for an even more integrated 2020. They're deep... Continue reading at AdWeek
[ AdWeek | 2020-01-09 15:00:29 UTC ]
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#busy year
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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#tremor international
#international publishing
The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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#news corp
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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#international publishing
News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Ken Follett’s new novel The Evening and the Morning, a prequel to his bestselling 1990 book The Pillars of the Earth, will be released on 15th September 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 19:40:00 UTC ]
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#ken follett
Jessica Love will follow up the award-winning Julian is a Mermaid with a new book, set to be published by Walker Books in October 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-12-12 12:48:06 UTC ]
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#jessica love
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It can seem like every historical fiction read focuses on one event, but we've got historical fiction novels not set in WWII for the Read Harder challenge. Continue reading at Book Riot
[ Book Riot | 2019-12-12 11:32:03 UTC ]
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#read harder
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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A reader considers public fascination with iconic and celebrity readers, including attention paid to their personal libraries and book lists. Continue reading at Book Riot
[ Book Riot | 2019-11-25 11:40:14 UTC ]
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#book lists
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Shopping, cooking, a million holiday parties. In order to get it done—and actually enjoy yourself—you’ll need to be extra ruthless about prioritizing the important things. Here’s how. It’s touted as the most wonderful time of year, but for most professionals, it’s more like the most chaotic... Continue reading at Fast Company
[ Fast Company | 2019-11-25 05:00:29 UTC ]
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#important things
#wonderful time
#best-selling author
John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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#york magazine
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Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 15:59:53 UTC ]
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Phoebe Waller-Bridge will make a rare public appearance to discuss Fleabag: The Scriptures as Sceptre unveils its ambitious marketing and publicity plans for the hotly tipped scripts. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 12:32:19 UTC ]
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#phoebe waller-bridge
#publicity plans
The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-31 16:47:22 UTC ]
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Viking will release Homegoing author Yaa Gyasi’s “dazzling” new novel Transcendent Kingdom in August 2020, following a family living through the “most urgent of times” in contemporary America. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 13:33:13 UTC ]
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#contemporary america
Pushkin Children’s Books has announced Ele Fountain's second novel, Lost, will hit shelves on 5th March 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 12:48:24 UTC ]
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#pushkin children
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