Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
News tagged with:
#post setting
#private exchanges
In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with:
#marketing spend
#vox media
#ad dollars
#public interest
#entire industry
#digital content
#hearst
#digital media
Macmillan Publishing in the US is setting up a new 13-member committee to run the company, with c.e.o. John Sargent stepping back from day-to-day management “to make room for new voices”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 17:16:31 UTC ]
More news stories like this | News stories tagged with:
#make room
#macmillan
A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with:
#ip addresses
#article pages
#ad revenue
#demand-side platform
#held accountable
#bad actors
#publishing industry
Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
More news stories like this | News stories tagged with:
#boldwood books
#john blake
#ad lib
#e-book
Too Much and Never Enough, due in August, is expected to detail her role as primary source for exposé of the president’s tax affairsDonald Trump’s niece, Mary Trump, will publish a “harrowing and salacious” book about the president this August, according to reports.The Daily Beast revealed on... Continue reading at The Guardian
[ The Guardian | 2020-06-15 12:17:31 UTC ]
More news stories like this | News stories tagged with:
#primary source
#mary trump
#simon schuster
Bluebird has snapped up Brown Girl Like Me, an “agenda-setting” debut by award-winning spoken word artist and teacher Jaspreet Kaur. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 01:15:39 UTC ]
More news stories like this | News stories tagged with:
#bluebird snaps
#brown girl
Museums are a lot like libraries and bookstores: quiet, contemplative spaces filled with wondrous objects that can light up your imagination and transport you to a different time and place. Now, like so many other cultural institutions amid the COVID-19 pandemic, most are shuttered for the time... Continue reading at Electric Literature
[ Electric Literature | 2020-06-09 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic
#electric literature
#libraries
"You make short-term cuts, you rightsize the teams and then you build it back up, but that’s what we’ve been doing for years," said one global magazine publisher executive. The post ‘Never let a good crisis go to waste’: Publishers set for a second wave of layoffs appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-06-08 04:02:00 UTC ]
More news stories like this | News stories tagged with:
#publishers set
#magazine publisher
Children's author and illustrator Rob Biddulph has broken the Guinness world record for largest online art class, in collaboration with Entrepreneur First and Art World Records. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 13:43:13 UTC ]
More news stories like this | News stories tagged with:
#world record
#children's author
The events at Istanbul’s Gezi Park in 2013 form the linchpin of Ackerman’s shrewd, intricately plotted fourth novel. Continue reading at The Washington Post
[ The Washington Post | 2020-05-29 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#elliot ackerman
BookExpo Online's first full day of programming begins with a panel featureing five library leaders who will take stock of how libraries are handling the coronavirus pandemic thus far and how the public library might change in the wake of the Covid-19 crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookexpo online
#full day
#library leaders
#coronavirus pandemic
#public library
#covid-19 crisis
#libraries
#bookexpo
Even as layoffs, pay cuts and indefinite furloughs become an almost daily occurrence in the media industry, news about such developments grows no less tragic and alarming. Such was the case Thursday morning, when Atlantic Media chairman David Bradley revealed in a staff memo that, despite... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-21 16:30:08 UTC ]
More news stories like this | News stories tagged with:
#financially viable
#full ownership
#feel optimistic
#monthly traffic
#audience growth
The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad sales
#big fish
#digital publishers
After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
More news stories like this | News stories tagged with:
#digital engagement
#roughly half
#apple news+
#lead generation
#cash flow
#high priority
For about two months in 1970, ITV aired episodes of a bonkers science fiction comedy series based (oh so very loosely) on Miguel de Cervantes’ literary classic Don Quixote. The show, entitled The Adventures of Don Quick, follows an astronaut named Don Quick (Ian Hendry) and his sidekick, Sam... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-12 17:39:44 UTC ]
More news stories like this | News stories tagged with:
#don quixote
#science fiction
Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
More news stories like this | News stories tagged with:
#agency companies
#public relations
#top executives
#agency websites
#agency report
#agency missed
#ll add
#biggest advertisers
#agencyreport@adage
#email customerservice@adage
#print version
A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | News stories tagged with:
#published today
#digital media
In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
More news stories like this | News stories tagged with:
#bookstore
Ursula K. Le Guin’s Earthsea novels, Christopher Priest’s “The Islanders” and more Continue reading at The Washington Post
[ The Washington Post | 2020-05-04 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#le guin
#christopher priest
#science fiction
Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#live broadcast
#current climate
#verizon media
#in-depth discussion
#associate publisher