Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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#digital media
The Independent Book Publishers Association board of directors has elected Patagonia Books director Karla Olson to her second term as board chair. A new slate of directors also has been nominated. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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More than 17.1 million print units were sold in the week ended January 9, 2021 at outlets that report to NPD BookScan, marking the first time in the history of the service that units topped the 17 million mark in the first week in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Barr’s new book weaves history and personal experience to argue that the patriarchal concept “Biblical Womanhood” has left a trail of sin and destruction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-13 05:00:00 UTC ]
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We're recommending books for the Read Harder task asking you to read a realistic YA book not set in the U.S., UK, or Canada. Continue reading at Book Riot
[ Book Riot | 2021-01-04 11:31:00 UTC ]
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A new Julia Donaldson picture book, The Christmas Pine, will be published by Alison Green Books in autumn 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 03:31:45 UTC ]
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His genius was that his re-imaginings of people and events have proved more memorable than the real things. Continue reading at The Washington Post
[ The Washington Post | 2020-12-14 10:02:24 UTC ]
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The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek
[ AdWeek | 2020-12-10 10:00:00 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Europa Editions UK is publishing No One Dies Yet, a "bold" and "genre-breaking" novel by Kobby Ben Ben, set in Ghana's capital of Accra during 2019, the Year of Return. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 00:45:23 UTC ]
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“Paul and Bunny Mellon: Visual Biographies - The Trompe l’Oeil Paintings at Oak Spring, Virginia” explores two paintings that reveal a great deal about their owners. Continue reading at The Washington Post
[ The Washington Post | 2020-11-02 13:00:00 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Psychological surveys help John W. Dean and Bob Altemeyer explain his supporters. Continue reading at The Washington Post
[ The Washington Post | 2020-10-02 12:00:00 UTC ]
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John Murray has acquired Emily Layden's debut novel All Girls, already optioned by HBO, exploring assault, consent and "what it means to be a young female in today’s world". Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 22:43:02 UTC ]
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