Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers are getting in the game. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
News tagged with: #select clients #smaller publishers

Other Publishing stories related to: 'Real-Time Advertising Bidding Offers Publisher Control'


Meredith Bid for Time Inc. Said to Be Backed by Koch Brothers

Earlier talks this year between Time Inc., the publisher of People and Sports Illustrated, and the Meredith Corporation fizzled out. Continue reading at The New York Times

[ The New York Times | 2017-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #koch brothers #sports illustrated


Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns

European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers


Alex Salmond joins bid to take control of anti-independence paper the Scotsman

Ex-first minister aims to make title more ‘pro-Scotland’ as part of bid for Johnston Press, which also owns Yorkshire PostFormer Scottish first minister Alex Salmond has joined an activist investor seeking to oust the board and chief executive of Johnston Press, owner of titles including the... Continue reading at The Guardian

[ The Guardian | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnston press #titles including #national newspaper #general election #business today #morning shot


Freight Books: liquidator takes control of award-winning Scottish publisher

Former Scottish publisher of the year wrote to its authors at the beginning of October, encouraging them to buy back their own booksA liquidator has been appointed for the troubled publisher Freight Books, a one-time star of the Scottish publishing scene that was named Scottish publisher of the... Continue reading at The Guardian

[ The Guardian | 2017-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #documents filed #companies house #remain anonymous


Time Inc UK, publisher of NME and Marie Claire, to be put up for sale

Parent company Time Inc seeks to sell several assets after revenue from both sales and advertising fell more than expectedThe publisher of magazines including Marie Claire, NME, Wallpaper and TV Times is being put up for sale by its American owner.Time Inc said on Friday it was looking to sell... Continue reading at The Guardian

[ The Guardian | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire #final edition #bob dylan


New York Publishers Offer Help to Hurricane Harvey Victims

Scholastic, Hachette, Simon & Schuster, Macmillan, and Penguin Random House are among the big New York houses who are offering their support—in the form of books and, in some cases, food and shelter—to those in flood-ravaged Southeast Texas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


Google Is About to Offer Publishers a Feature Similar to Snapchat’s Discover Stories

First, Instagram and Facebook wanted to be more like Snapchat, and now Google evidently does, too. The Wall Street Journal reported today that Google is developing a content system, called Stamp, that's designed to look like information seen via Snapchat's publisher channel Discover. Citing... Continue reading at AdWeek

[ AdWeek | 2017-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer publishers


Google Said to Offer Publishers A New YouTube Deal

YouTube, on an aggressive push to expand its footprint in online video, is said to be offering publishers more control over their own ad inventory in order to win their business.The site is offering major publishers who choose its backend video player the ability to control ad sales both on... Continue reading at Advertising Age

[ Advertising Age | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer publishers #aggressive push #online video #ad inventory #people familiar


33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google-facebook duopoly #video platform


Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek

[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #latest additions #announced today #provide advertisers


Magazine publisher Time Inc. cutting 300 jobs globally

Magazine publisher Time Inc. says it's cutting 300 jobs via buyouts and layoffs as it struggles to adjust to an increasingly digital world Continue reading at ABC News

[ ABC News | 2017-06-14 00:00:00 UTC ]
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'Fantasy legend' Gemmell published in audio for first time

Hachette and Orion are publishing the entire works of late fantasy novelist David Gemmell in audio for the first time. Continue reading at The Bookseller

[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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Why Time, Conde Nast and other magazine publishers are charging into brand licensing

With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #magazine publishers #brand licensing


Riddell to publish book about his time as children's laureate

Chris Riddell is publishing a book revealing his “incredible journey” as children’s laureate. Continue reading at The Bookseller

[ The Bookseller | 2017-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chris riddell #publish book


Australia’s Real Estate Boom Has Wall Street Wooing a Newspaper Publisher

Just weeks ago, Fairfax Media said it would have to sharply reduce staffing at many of its newspapers. But Domain, Fairfax’s lucrative online real estate portal, has had its revenue continue to grow. Continue reading at The New York Times

[ The New York Times | 2017-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media


New fake news dilemma: sites publish real scoops amid mess of false reports

Louise Mensch is among a number of bloggers offering a mix of true and inaccurate stories, forcing readers to discern for truth for themselvesThe need for vigilance in distinguishing real journalism from “fake news” has become well established since Donald Trump was elected with help from bogus... Continue reading at The Guardian

[ The Guardian | 2017-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #evidence shows


Amid Concerns at Kuala Lumpur Book Fair, Publishers Say Paper Costs Under Control

In Free Malaysia Today: Publishing players say that expected increases in paper costs are less a worry than growing numbers of local authors. The post Amid Concerns at Kuala Lumpur Book Fair, Publishers Say Paper Costs Under Control appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paper costs #publishing players #local authors


The Times of London sees success in an editions approach to digital publishing

"General news is a commodity and hard to charge for as it’s free everywhere. We’re focusing on what’s truly distinctive." The post The Times of London sees success in an editions approach to digital publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


Caleb Carr’s The Alienist to be published as an ebook for first time

Mulholland UK is publishing Caleb Carr’s debut, The Alienist, and Angel of Darkness for the first time in ebook, as well as three new books by Carr. Continue reading at The Bookseller

[ The Bookseller | 2017-03-29 00:00:00 UTC ]
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Polish Publishers Call for Book Tax Deductions and Make Another Bid for Fixed Prices

Having seen a bid for fixed book prices stall out before, the Polish publishers' association is making its case again to legislators in hopes of improving the industry's prospects. The post Polish Publishers Call for Book Tax Deductions and Make Another Bid for Fixed Prices appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fixed prices #polish publishers