Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers are getting in the game. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
News tagged with: #select clients #smaller publishers

Other Publishing stories related to: 'Real-Time Advertising Bidding Offers Publisher Control'


Trump Is Publishing a Photo Book of His Time in Office

“Our Journey Together” includes more than 300 photographs, along with captions written by the former president. Continue reading at The New York Times

[ The New York Times | 2021-11-20 00:37:09 UTC ]
More news stories like this | News stories tagged with: #photo book


Nicholas Kristof Leaves The New York Times as He Weighs Political Bid

Mr. Kristof, a two-time Pulitzer Prize winner, is weighing a run for governor of Oregon, the state where he grew up. Continue reading at The New York Times

[ The New York Times | 2021-10-14 12:08:45 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize


Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Incest story by Pinocchio author published in English for the first time

Carlo Collodi’s version of Donkey Skin, by French author Charles Perrault, will appear in a new collection of Italian fairytalesCarlo Collodi is remembered today for Pinocchio, his 1881 children’s story about a puppet who turns into a real boy, immortalised on screen by Disney. Now another... Continue reading at The Guardian

[ The Guardian | 2021-10-01 13:46:15 UTC ]
More news stories like this | News stories tagged with: #donkey skin #real boy #20th century #nobel prize #french author


What is the role of art in times of turmoil? ‘A Play for the End of the World’ offers no easy answers.

A novel by Jai Chakrabarti follows two productions of a play staged decades apart as acts of resistance. Continue reading at The Washington Post

[ The Washington Post | 2021-09-14 13:00:00 UTC ]
More news stories like this | News stories tagged with: #jai chakrabarti


W H Allen to publish New York Times Magazine's 1619 Project

W H Allen will publish The 1619 Project: A New American Origin Story, created by Pulitzer Prize-winning journalist Nikole Hannah-Jones and the New York Times Magazine.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 11:16:58 UTC ]
More news stories like this |


Aster to publish one from two-time Olympian snowboarder Fuller

Octopus Books imprint Aster has acquired Fear Less, Live More by two-time GB Olympian Aimee Fuller.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-20 08:49:30 UTC ]
More news stories like this | News stories tagged with: #books imprint


Nine Eight to publish Bickerdike's 'timely, kaleidoscopic' Britney biography

Nine Eight, Bonnier Books UK's new music imprint, will publish Being Britney: Pieces of a Modern Icon by Jennifer Otter Bickerdike in November 2021, the first book to provide a "sympathetic yet objective re-examination of Britney Spears' cultural impact".  Continue reading at The Bookseller

[ The Bookseller | 2021-08-19 02:29:30 UTC ]
More news stories like this | News stories tagged with: #music imprint #britney spears #cultural impact #bonnier


Nicholas Kristof, Times Columnist, Weighs Bid for Oregon Governor

Mr. Kristof, a two-time Pulitzer Prize winner known for his coverage of human rights abuses and women’s rights, said friends were trying to recruit him into the race to replace Gov. Kate Brown, a Democrat. Continue reading at The New York Times

[ The New York Times | 2021-07-19 17:22:47 UTC ]
More news stories like this | News stories tagged with: #nicholas kristof #times columnist #pulitzer prize


Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday

[ Digiday | 2021-04-26 04:01:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #publishers including


‘Remarkable Adaptability’: Children’s Publishing in the Time of Covid

With 2021 well underway, Publishers Weekly spoke with the heads of several children’s publishing divisions to see how the industry weathered the storm of last year, and to discuss what comes next in the midst of persistent uncertainty. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing divisions #publishers weekly


Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


Amazon Publishing in Talks to Offer E-books to Public Libraries

The potential deal would be a breakthrough moment in the library e-book market as Amazon currently does not make its digital content available to libraries. It would also be a major coup for the Digital Public Library of America's upstart e-book platform and its SimplyE library reading app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #public libraries #potential deal #digital content #e-book


Wellcome and Profile to publish Mosse's 'timely' exploration of carer role

Wellcome Collection and Profile Books will publish An Extra Pair of Hands by Kate Mosse, her own "deeply personal" story of finding herself, in middle age, caring for her relatives.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-02 21:14:32 UTC ]
More news stories like this | News stories tagged with: #wellcome collection #profile books #kate mosse #deeply personal #middle age


New York Times reports News Corp bid for S&S

Rupert Murdoch's media giant News Corp has made a bid for Simon & Schuster, according to a report in the New York Times. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 08:28:03 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #simon schuster #news corp


Pandemic drives ebook and audiobook sales by UK publishers to all-time high

Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian

[ The Guardian | 2020-11-14 07:00:02 UTC ]
More news stories like this | News stories tagged with: #audiobook sales #uk publishers #all-time high #british publishers #audiobook boom #high cost #global sales #printed books #high streets #schools closed #coronavirus lockdown #digital books #printed book #audiobook


How the Literary World Reinvented the Book Festival in Real Time

As the literary world moved online in 2020, a central question for many organizations was how to manage the annual festivals that gather thousands of readers from around the world. Here, the directors of five festivals—Sara Ortiz of the Believer Festival, Lissette Mendez of the Miami Book Fair,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-03 09:57:24 UTC ]
More news stories like this | News stories tagged with: #real time #central question #lissette mendez #literary hub #book festival #literary world


Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing


London Library offer e-book loans for first time

The London Library has started offering e-book loans to its members for the first time in a partnership with OverDrive. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:23:57 UTC ]
More news stories like this | News stories tagged with: #london library #e-book