Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-25 00:00:00 UTC ]
News tagged with: #ad policy #paid media #news publishers

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Axel Springer Tells Bild Readers to Turn Off Ad Blockers or Pay

Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #axel springer #web version #access content

Up For Debate: Can Content Really Save Advertising?

Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age

[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #day job

Cosmopolitan and Men's Health publisher sees profits fall by more than 30%

Hearst UK reports fall in pre-tax profits from £12.7m to £8.7mHearst UK, the publisher of titles including Men’s Health, Esquire and Cosmopolitan, saw pre-tax profits fall by more than 30% last year.Hearst UK reported a 31.5% fall in pre-tax profits from £12.7m to £8.7m in 2014. Continue reading... Continue reading at The Guardian

[ The Guardian | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-tax profits #5% fall

Can Facebook Attract More Retailers With New E-Commerce Features?

Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with... Continue reading at AdWeek

[ AdWeek | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong results #driving sales #stiff competition

Direct Sales Is a Key Strategy for Top Indonesia Publisher

A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct sales #key strategy #increased sales

Google AMP is good for mobile web users – but what about publishers?

The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian

[ The Guardian | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #search engine

An insider and trailblazer leads Universal Music Publishing

The gig: Jody Gerson is the chair and chief executive of Universal Music Publishing Group, representing songwriters such as Demi Lovato and Big Sean. UMPG is part of Santa Monica-headquartered Universal Music Group, the world's largest record company. Early days: Gerson, 54, grew up in... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jody gerson #early days

Are you 'noticing' publishing's gender bias?

Calling the question  Conference organisers, prize judges, pretty much anyone who has a role in deciding who gets to be heard: don’t they notice the roll call of mainly white men? Continue reading at The Bookseller

[ The Bookseller | 2015-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gender bias #prize judges #roll call #white men

PRH to publish le Carré's memoir

Penguin Random House's Viking division is to publish novelist John le Carré's memoir. Continue reading at The Bookseller

[ The Bookseller | 2015-10-10 00:00:00 UTC ]
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S&S Children’s to publish Stewart Foster

Stewart Foster, the writer behind the adult novel We Used to be Kings (Jonathan Cape), is turning his hand to children’s books. Continue reading at The Bookseller

[ The Bookseller | 2015-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss children

Frankfurt Book Fair 2015: Tackling Accessibility and NIMAS Challenges at Cenveo Publisher Services

A content-centric approach is the key to resolving accessibility issues for publishers, says Kevin Burns, senior v-p of content solutions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Medium overhauls its collaborative publishing platform

Medium's management unveiled a radically redesigned publishing platform on Thursday including a host of new formatting and production features. These new writing tools include the ability to include Twitter-style @-mentions, additional text formatt... Continue reading at Engadget

[ Engadget | 2015-10-09 00:00:00 UTC ]
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How Super Thursday helped publishers turn over a new leaf

The editor of the Bookseller charts how publicist’s lament over one day’s glut of titles has become a PR triumph for the industry Super Thursday contenders: The good, the bad and the doggone awfulPut down your newspaper, turn away from your screen, and head to your nearest bookshop, for today is... Continue reading at The Guardian

[ The Guardian | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #super thursday #big moment #book business #gift purchases

‘They’re telling us how the Web should work': The publisher view of Google’s AMP

While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday

[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big push #mobile screens #ad tech #entire site

Google's AMP Is Facebook's Instant Articles for the Mobile Web

To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web #mobile apps #vox media

Micropayments Gain Momentum With Major News Publishers in Europe

The New York Times, The Wall Street Journal and The Washington Post are among the publications putting their weight behind Blendle, a Dutch platform that offers individual articles in exchange for micropayments.   All three media brands hav ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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Google Is Making the Mobile Web Faster for Publishers and Their Readers

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek

[ AdWeek | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #reading experience #wild west #ve made

Marketers Look to Diversify Their Online Spending, Survey Finds

Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online spending #survey finds #investment perspective #25% felt #video ads #video advertising

Why the End of Editors in Digital Publishing is a Mistake

John Pettigrew argues editors, those who turn mediocre books into great ones, are even more important in the digital age of content proliferation. The post Why the End of Editors in Digital Publishing is a Mistake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mistake appeared #digital publishing #digital age

Ziccardi Joins Post Hill Books as Publisher

After two years as publisher at Humanix Books, Anthony Ziccardi is taking over as publisher of Post Hill Press and its pop culture imprint Permuted Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #humanix books