Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is associated with premium content. Sponsored by Audience Accelerator.The post Publishers’ Revenues From Audience Extension Poised to Double in 2014 appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2013-10-25 00:00:00 UTC ]
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In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Nominations for small publishers awards are closing; more awards and honors; new app brings the liturgy to Catholics on their phones; 100,000 have joined Max Lucado's Prayer Challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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In 2014, publishers dealt with shrinking bookstores shelves, opaque sourcing, Amazon v. Hachette and the continuing rise of self-publishing. The post Hot Button Issues for English-Language Publishers in 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-06 00:00:00 UTC ]
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Tribune Publishing, which owns 10 daily newspapers including the Los Angeles Times and the Chicago Tribune, has hired Michael Rooney as executive VP-chief revenue officer, the company plans to announce Monday. Mr. Rooney, who was chief revenue officer at The Wall Street Journal until last year,... Continue reading at Advertising Age
[ Advertising Age | 2014-11-03 00:00:00 UTC ]
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Hispanics are the fastest-growing ethnic group in the U.S., and they are not only growing in terms of numbers but also expanding their presence in regions across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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The Guadalajara International Book Fair (FIL), the most important publishing gathering in Ibero-America, will be held this year from Saturday, November 29, to Sunday, December 7, with thousands of attendees from around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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The number of UK publishers attending the Shanghai International Children’s Book Fair (CCBF) this year has nearly doubled, with 21 set to attend the November event, compared to 12 last year. The 2013 event was described as "storming" by UK publishers. Continue reading at The Bookseller
[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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Digital income climbs 19.5% as regional newspaper publisher reports it is taking first Sky AdSmart local TV ad bookings Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-10-29 00:00:00 UTC ]
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The 2015 International Christian Retail Show has opened booth registration, debuting a new exhibitor platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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The International Publishing Association released data indicated the UK lead the world in new titles published per capita and export revenue in 2013. The post UK Tops in Titles Published Per Capita and Export Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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On Saturday, more than 150,000 members of the public storm the gates of the Frankfurt Book Fair, many dressed in costume. The question these days is: how many of these fans have books in them? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-11 00:00:00 UTC ]
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At a standing room only session at the Frankfurt Book Fair, bestselling Brazilian author Paula Coelho had a message for publishers: Embrace change. And, lower your ebook prices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Wanda Brunstetter tops 8 million; publishers partner to provide resources to churches. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Copyright is "more important than it has ever been," but has the copyright debate been hijacked by anti-copyright forces, including those in the tech sector? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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If you had $10 million to invest in a new publishing business today, with no limitations or obligations, where would you put your money? That's the question put to an opening panel at Frankfurt Book Fair's digital conference, ConTec. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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The Society of Biblical Literature has long published books, but on July 1, 2014, the society renamed its publishing program SBL Press, creating a new identity as a scholarly publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Among the challenges technology poses for publishing is the issue of how to handle globalization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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The shape of publishing continues to shift, but academic presses still face the perennial questions: audience, sales, course adoptions, a shrinking library market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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Ad page declines. Newsstand woes. Distribution messes. Postage increases. Digital growth. It's no secret that audience development and circulation practices have been faced with a monumental set of challenges recently. As print becomes a smaller part of publishers' bottom lines, the role of... Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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