Publishers’ Revenues From Audience Extension Poised to Double in 2014

Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is associated with premium content. Sponsored by Audience Accelerator.The post Publishers’ Revenues From Audience Extension Poised to Double in 2014 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2013-10-25 00:00:00 UTC ]
News tagged with: #online publishers #post publishers #year ahead #ad networks #brand advertising #premium content

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Simon & Schuster

Simon & Schuster is owned by CBS Corporation and its imprints include Pocket Books, Scribner, and Atria. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Santillana

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: FTD

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Cengage

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Haufe-Lexware

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Holtzbrinck

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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