Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back in the mid-1980s, for instance, Southern... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
News tagged with: #consumer products

Other Publishing stories related to: 'Publishers Diversify Their Businesses with Innovative Brand Extensions'


How Apple's Ad-blocking Software Could Put Small Publishers Out Of Business

With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company

[ Fast Company | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-blocking software #smaller publishers #small publishers


Milton to lead expanded Harlequin publishing business

Lisa Milton is to join HarperCollins as executive publisher of its Harlequin UK publishing division, with Tim Cooper, UK managing director, departing. The development follows the relocation of the company from its Richmond base to HarperCollins’ office at London Bridge over the summer with the... Continue reading at The Bookseller

[ The Bookseller | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa milton #join harpercollins #executive publisher #tim cooper #london bridge


Business Insider Publishes on Social Sites with New ‘Insider’ Project

Online publishers are increasingly experimenting with “distributed” publishing models, whereby they post content directly to social sites, messaging apps and other platforms instead of driving users back to their ow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social sites #messaging apps


Time Inc UK’s Marcus Rich: ‘We are a magazine brand business’

The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian

[ The Guardian | 2015-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marcus rich #dating back #numerous occasions


Global Publishing Leaders 2015: Springer Science+Business Media

Springer published 2,400 English-language scientific and professional journals and more than 9,000 new books in 2014, with subjects ranging from science, technology and medicine to business and transportation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #professional journals #subjects ranging


Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday

[ Digiday | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #working directly #buy side #private marketplaces #premium inventory #sponsor content


Translating BEA Into International Innovation and Business

As one of the largest and most prominent book and author events in the North American publishing industry, BookExpo America remains a great place to discover new titles, generate rights and licensing business, network and learn about the latest trends. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author events #great place #latest trends


Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #check google #ad viewability #chief concern #buying online


Kik joins Facebook in hunt for more publisher, brand deals

In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday

[ Digiday | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kik services #media companies


Apple Watch Creates Wrist-y Business for Publishers, Advertisers

The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age

[ Advertising Age | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple watch #magazine publishers #arms race #radio stations


Report Looks at New Publishing Business Models

Spain-based Dosdoce.com this week released an English language version of its 2014 report “New Business Models in the Digital Age.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spain-based dosdoce #business models #digital age


What brands and publishers need to know about Facebook’s developer conference

Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday

[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #convincing brands #developer conference #messenger app


Newsonomics: Tribune Publishing is Busy Playing Catch-Up

Throughout this morning’s earnings call, the thought reoccurred: Jack Griffin’s new Tribune Publishing Company is playing catch-up. Then, toward the end of the call, one a little more informative than average, the CEO said it plai ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #earnings call #tribune publishing #playing catch-


Customer-Management Survey: Existing Business Is Top Priority for Publishers

[Sponsored Content] Boosting retention and revenue are on the front burner. The post Customer-Management Survey: Existing Business Is Top Priority for Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #top priority


Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #town hall #digital world #longer apply #sponsor content


Why Writers Need to Know the Publishing Business

Publisher Deborah Emin argues that as publishing professionals, we should want writers to understand each stage of the process: how they are acquired, marketed and sold. The post Why Writers Need to Know the Publishing Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #publishing professionals


Gift Books Are Big Business for Christian Publishers

A number of publishers in the religion category offer gift books with spiritual or religious themes, and while many publish only a few gift titles per year, others are in the gift book business in a major way, with entire imprints devoted to gifts and robust product lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishers #gift books #big business #religious themes #gift titles


What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #give users #active role


Big Idea: Publishing Must Continue To Diversify

By Marcelle Soviero The publishing industry is busting out of business models as quickly as we can devise new ones. I think in 2015 we will see more product differentiation and more product offerings. These... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #big idea #business models #product offerings #provide publishers


What Facebook’s new unfollow feature means for brands, publishers

Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared