Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media Supply Chain” where his company, and he hopes marketers broadly, will direct dollars toward platforms that act more like publishers and broadcasters, with full control over content and comments. That includes moderating commentary on their sites, linking opinions with real identities, and ensuring balanced perspectives. Pritchard didn’t promise to pull all spending from platforms that fall short of his demands. But he said, “Media providers that elevate quality, ensure brand safety and have control over their content will be the preferred providers of choice for P&G.” Pritchard also expressed impatience over progress toward his prior calls for audience verification, cross-media measurement and media quality. He backed the ANA’s recent Privacy for America call for a single, nationwide privacy standard governing all players to overcome the current patchwork of rules that are often determined state by state. And he said P&G will continue to look at ways to bring media planning and buying in house. While Pritchard didn’t single out any media players by name, his comments clearly are aimed at big social-media platforms. “The problem is many of the platforms were not... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing world
#cross-media campaigns
#ad spending
They’ve become the voice of the millennials and now films, TV shows, book deals and live tours are followingYou may not have heard of Joe Sugg and Caspar Lee, but these British YouTube stars have more than 11 million subscribers and more than one billion views on Google’s online video service.... Continue reading at The Guardian
[ The Guardian | 2016-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital download
#sales charts
#top gear
#production team
#traditional media
#billion views
Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#association media
#digital products
Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age
[ Advertising Age | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#inventory programmatically
#core business
#ad inventory
#media buyers
Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday
[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print magazine
As phones grow to become an overwhelming majority of traffic, content has become increasingly aimed at playing the numbers gameThe internet was meant to be an amazing engine for invention and diversification in media. With the barriers to entry toppling, anybody could become a publisher, and,... Continue reading at The Guardian
[ The Guardian | 2015-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small fortune
#arianna huffington
#overwhelming majority
The awards were presented tonight at the start of the annual get-together after the first day of the World Publishing Expo in Hamburg. Here is a look at the full list of this year's winners and what made their entries special and succ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full list
Not so fast, Meredith Corp. Three weeks after the magazine publisher and TV station owner Media General Inc. announced a $2.4 billion merger, Nexstar Broadcasting Group Inc. has swooped in with an unsolicited offer for Media General. Nexstar's proposal sweetens the deal for Media General... Continue reading at AdWeek
[ AdWeek | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lin media
#berkshire hathaway
#print publications
#family circle
With unions cropping up in digital newsrooms across the media landscape, publishers have to be wondering if they should be worried. Could their staff be next? For those who have grown their businesses on the back of a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-13 00:00:00 UTC ]
More news stories like this |
National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian
[ The Guardian | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study published
#text message
#finds study
#black girls
Illustrated books and textbooks, far more than novels, require more effort produce and updated digital tools are necessary to make that process easier. The post Making Digital Proofreading Easier for Illustrated Books, Textbooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#illustrated books
Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#johnston press
#hearst magazines
#media companies
#digital disruption
#watch highlights
n">Reuters) - Buyout firm Apollo Global Management LLC is in advanced talks to acquire most of the assets of Digital First Media, publisher of the Denver Post and San Jose Mercury News, for around $400 million, according to people familiar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#people familiar
#$400 million
#denver post
#advanced talks
#buy digital
The London Book Fair (LBF) is extending its Publishing for Digital Minds conference, with the first social media conference to focus on trends in global publishing. The virtual conference, named “Around the World in 8 Hours”, will take place throughout the day from 9 a.m. on 18th March across... Continue reading at The Bookseller
[ The Bookseller | 2015-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#18th march
#virtual conference
#digital minds
#global publishing
Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter channels
#corporate news
As it has become harder to censor individual journalists and independent teams, the intimidation, violence and imprisonment has increasedIn a rather dark hotel meeting room, halfway up a Swiss mountain, editors and publishers are having a heated debate about the freedom of the press. This is the... Continue reading at The Guardian
[ The Guardian | 2015-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free speech
When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#editorial content
#native advertising
#legacy publishers
#fresh air
Bleacher Report founder Bryan Goldberg writes that the major digital publishing narrative in 2015 will be revenue. Everything else will be a function of how publishers thrive or struggle to monetize. The post Coming in 2015: reality check for VC-engorged digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers thrive
#reality check
#post coming
New York Magazine has just come out with an in-depth profile of the intensely private Honolulu resident Pierre Omidyar. It quickly gets beyond the basics—"the programmer who created eBay, is one of America's richest men, a 47-year-old philanthropist intent on giving away the fortune he made when... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#personal journey
#richest men
#york magazine
Marcello Vena of AllBrain in Italy is repulsed by a recent report on publishing on Vox.com and calls for a renewed sense of ethics in those covering digital media. The post A Call for Digital Media Ethics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent report
#marcello vena