We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The post Podcast: Bonnier’s Semande Agosa on the duopoly, ad blocking, fake news appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-03 00:00:00 UTC ]
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Swinwood to succeed Hayes at Harlequin and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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Bonnier Corp. extended its dive market portfolio by acquiring Sport Diver UK, an international magazine that mirrors its own U.S.-based Sport Diver brand. Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-04 00:00:00 UTC ]
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Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday
[ Digiday | 2013-11-21 00:00:00 UTC ]
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Bonnier Corp. is positioning itself to get deeper into its core verticals after two announcements on Tuesday. Dave Zinczenko, president and CEO of Galvanized LLC and former EVP at Rodale, has entered into a five-year management consultancy with the enthusiast publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-20 00:00:00 UTC ]
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A judge on Thursday rejected a request to remove Robert J. Hall from his post as publisher of the company that owns the (Philadelphia) Daily News, Inquirer and Philly.com. Philadelphia Common Pleas Judge Patricia McInerney is still consideri ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
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IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
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Follett lays off 570 bookstore employees and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-15 00:00:00 UTC ]
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News Corp, the recently spun off publishing side of Rupert Murdoch’s media empire, reported that its revenue fell in the first quarter of its fiscal 2014, due to lower advertising revenue and foreign exchange fluctuations. The company re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-12 00:00:00 UTC ]
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Media mogul Rupert Murdoch's publishing company News Corp. swung to a profit in its fiscal first quarter -- its first financial reporting period as a stand-alone company -- but revenue slipped nearly 3%. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-12 00:00:00 UTC ]
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The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age
[ Advertising Age | 2013-11-08 00:00:00 UTC ]
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When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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A small number of job losses will occur as Bonnier moves UK publishing businesses to Surrey.... Continue reading at The Bookseller
[ The Bookseller | 2013-11-01 00:00:00 UTC ]
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London (CNN) -- UK newspaper and magazine publishers lost a High Court bid Wednesday to block the progress of a government-backed royal charter on press regulation. The royal charter, which has cross-party backing, was due to go before the Privy Co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-31 00:00:00 UTC ]
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs. Tumblr’s next push will be to help brands “amplify” their... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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