Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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The suit, filed in Queens County (NY) Surrogate’s Court, seeks to enjoin Trump’s niece Mary L. Trump and her publisher, Simon & Schuster, from proceeding with the publication of 'Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man', citing a sweeping... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-23 04:00:00 UTC ]
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A federal judge ruled Saturday that former U.S. national security adviser John Bolton can move forward in publishing his tell-all book despite efforts by the Trump administration to block the release because of concerns that classified... Continue reading at CBC
[ CBC | 2020-06-20 14:56:06 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The memoir reportedly depicts Trump as caring more about re-election than US national security. No wonder he wants to quash itOn Tuesday, the Trump administration asked a federal judge to block publication of John Bolton’s The Room Where It Happened, the former national security adviser’s... Continue reading at The Guardian
[ The Guardian | 2020-06-17 06:30:46 UTC ]
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Citing irreparable injury, the Department of Justice on Wednesday filed an emergency motion in federal court seeking a temporary restraining order to block publication of former national security advisor John Bolton's memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Salamander Street, an independent publisher based in Bristol, has acquired the backlist of plays by Mark Wheeller. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 14:38:17 UTC ]
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As Sanaë Lemoine’s debut novel progresses, its narrator falls increasingly in thrall to the only people who seem interested in her inner life. Continue reading at The New York Times
[ The New York Times | 2020-06-09 19:07:44 UTC ]
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John Murray has revealed Fiona Mozley's second novel, Hot Stew, will be published in March 2021. Mozley's editor Becky Walsh has also been promoted. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 07:43:29 UTC ]
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Exclusive: ACCC chair says any ‘inappropriate impediments to sale’ would ‘raise concerns’, as consortium puts in bid for newswire serviceThe chair of the competition and consumer watchdog, Rod Sims, says any attempt by News Corp and Nine to block a potential sale of Australian Associated Press... Continue reading at The Guardian
[ The Guardian | 2020-05-24 03:58:08 UTC ]
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Hot Key Books, an imprint of Bonnier Books UK, will publish How the King of Elfhame Learned to Hate Stories by Holly Black, a standalone book from the same universe as her Folk of Air children's series. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 06:55:08 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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Everyone’s giving away games these days and while Square Enix’s new “Stay Home and Play” bundle isn’t free, it might as well be. The breadth and scope of the deal is pretty amazing: More than 50 games for under $40. That’s less than $1 per game, for those who can’t math.It’s the sort of... Continue reading at PC World
[ PC World | 2020-05-08 18:45:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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