Playing Hot Potatoes With Ad Blocking

Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
News tagged with: #ad blocking #digital advertising

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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | All news stories tagged with: #digital content

Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | All news stories tagged with: #premium publisher #user experience #context matters

Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | All news stories tagged with: #audiobook #audiobook adaptations #prh audio #all-star cast

True Born Englishman: did the BBC ban this Buckingham Palace play?

Peter Barnes’ monologue about a royal footman was commissioned for radio but never broadcast until now. Director Philip Franks and others unravel its mysteryThe most celebrated set of dramatic monologues for broadcasting and theatre are Alan Bennett’s Talking Heads, first performed in the 1980s.... Continue reading at The Guardian

[ The Guardian | 2021-02-12 13:00:44 UTC ]
More news stories like this | All news stories tagged with: #jeremy irons #alan rickman #talking heads #alan bennett

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media

Authors Guild calls for DoJ to block Bertelsmann's S&S purchase

The Authors Guild and other writers' groups in the US have written a letter to the Department of Justice to block Bertelsmann's takeover of Simon & Schuster. Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 03:48:32 UTC ]
More news stories like this | All news stories tagged with: #authors guild #simon schuster #ss purchase

Hot Key signs illustrated novella for teens from Dockrill and Millward

Hot Key Books has signed Laura Dockrill's first illustrated fiction title for teens, illustrated by Gwen Millward. Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 20:08:03 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #mind appeared

Industry Members Unite to Block Trump Administration Book Deals

In an open letter, more than 250 authors, agents, booksellers, and publishers urged publishers not to sign book deals with members of the Trump Administration or anyone "who incited, suborned, instigated, or otherwise supported the January 6, 2021, coup attempt." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
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Child's Play picks up two more from Romani author Richard O’Neill

Independent publisher Child's Play will publish two more picture books by Romani author Richard O’Neill, as part of his Romani Tales series.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 20:26:51 UTC ]
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Indies report slowing sales as nervous shoppers play safe

Indie bookshops in Tiers 2 and 3—which, unlike Tier 4 shops, can still open their doors to customers—have reported a change in customer behaviour this week, with reduced footfall since the government's warnings and further restrictions at the weekend.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-23 07:59:52 UTC ]
More news stories like this | All news stories tagged with: #customer behaviour #indie bookshops

Hodder Studio pre-empts two from debut author Amanda Block

Hodder Studio has pre-empted two books from Amanda Block, including her debut The Lost Storyteller, which will be published in July 2021 in hardback, e-book and audiobook. Continue reading at The Bookseller

[ The Bookseller | 2020-12-10 15:06:19 UTC ]
More news stories like this | All news stories tagged with: #debut author #hodder #e-book #hodder studio

Happy 10th Birthday, Google Play Books!

Reading books is for nerds, right? Well, that depends on your definition of "nerd," I suppose. While I must confess to not being a regular reader, I greatly admire those that are. Reading is surely a better way to spend time than mindlessly watching sports on TV -- something I am quite guilty of... Continue reading at Betanews

[ Betanews | 2020-12-09 18:41:58 UTC ]
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Jeremy O. Harris is donating a collection of plays by Black writers to libraries across the country.

On Late Night with Seth Meyers this week, Slave Play and Daddy playwright Jeremy O. Harris announced he is donating a collection of 15 plays by Black playwrights to 53 libraries and community centers across the United States—and is donating one such collection to Northwestern University in Seth... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-09 17:29:54 UTC ]
More news stories like this | All news stories tagged with: #libraries #literary hub #northwestern university #united states— #community centers #black playwrights #seth meyers #late night #black writers

National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
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‘The Freezer Door’ is an aching, playful memoir of vivid desire amid the desperation of midlife disconnection

Queer activist Mattilda Bernstein Sycamore’s book is alive with the existential nausea of being displaced. Continue reading at The Washington Post

[ The Washington Post | 2020-11-24 13:00:00 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | All news stories tagged with: #quarto #books imprint #quarto group

Michelle Harrison | 'We’ve still got superstitions all around us and I love playing on that'

A family curse trapped the three Widdershins sisters on the prison isle of Crowstone in A Pinch of Magic. The sequel, A Sprinkle of Sorcery, took them across the marshes and waves to a secret island not found on any map. In February, Simon & Schuster Children’s Books will publish the third... Continue reading at The Bookseller

[ The Bookseller | 2020-11-13 07:14:55 UTC ]
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