Playing Hot Potatoes With Ad Blocking

Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
News tagged with: #ad blocking #digital advertising

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Hot Key Books snaps up two from sister writing duo

Hot Key Books has snapped up two new books from sister writing duo Katharine and Elizabeth Corr. Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 18:16:51 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | All news stories tagged with: #katie fforde #paperback publication

Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | All news stories tagged with: #nielsen #intended audience

Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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AAP Sues to Block Maryland, New York Library E-book Laws

The AAP filed a lawsuit Thursday seeking to stop Maryland's library e-book law for taking effect January 1 and also disclosed that it was one of more than 20 organizations to sign a letter to New York governor Kathy Hochul urging her to veto a similar bill. Both pieces of legislation require... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book #libraries #stop maryland #license e-books

Former Trump Defense Secretary Sues Pentagon for Blocking Portions of his Memoir

In the suit, filed on November 28, attorneys for Esper say that “significant text” is being “improperly withheld from publication…under the guise of classification.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-29 05:00:00 UTC ]
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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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S&S signs Mason's 'delicious and playful' YA series

Simon & Schuster Children’s Books has acquired Rock, Paper, Killers, the "delicious and playful" first in a line of YA thrillers by Alexia Mason, a new pseudonym for Irish crime writer Alex Barclay. Continue reading at The Bookseller

[ The Bookseller | 2021-11-18 07:49:47 UTC ]
More news stories like this | All news stories tagged with: #ya series

John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | All news stories tagged with: #children’s book #john lewis #striking similarity #self-published children #fire-sneezing dragon #trouble-making dragon #picture book #christmas ad

Lockhart's We Were Liars prequel snapped up by Hot Key

Hot Key Books has snapped up a prequel to number one New York Times bestseller and TikTok sensation We Were Liars by E Lockhart. Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 03:31:50 UTC ]
More news stories like this | All news stories tagged with: #times bestseller #tiktok sensation #hot key

Justice Department Sues to Block Penguin Random House Acquisition of Simon & Schuster

The Department of Justice sues to block the acquisition of Simon and Schuster from Penguin Random House. Continue reading at Book Riot

[ Book Riot | 2021-11-02 16:56:25 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #simon schuster

DOJ sues to block Penguin Random House from merging with Simon & Schuster

Some tech analysts are a bit baffled by the move and, subsequently, the DOJ’s priorities. The Justice Department on Tuesday filed a lawsuit against publisher Penguin Random House that seeks to block its proposed merger with rival Simon & Schuster. It’s one of the Biden administration’s... Continue reading at Fast Company

[ Fast Company | 2021-11-02 14:35:22 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #publisher penguin #biden administration #proposed merger #justice department #simon schuster

Justice Department Sues to Block Penguin Random House Acquisition of S&S

The Department of Justice has sued to block Penguin Random House’s proposed acquisition of Simon & Schuster, arguing that it "would result in substantial harm to authors." Lawyers for PRH said that they expect the case to go to trial sometime in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #substantial harm #simon schuster #proposed acquisition

Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | All news stories tagged with: #digital content #contextual targeting #non-fungible tokens #pizza hut

Should 007 be played by a woman? Why not? Seven books by women in the spy world show us how it’s done.

Women in espionage take center stage in “Red Widow,” “The Targeter,” “Life Undercover” and more. Continue reading at The Washington Post

[ The Washington Post | 2021-10-06 14:00:00 UTC ]
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New Religion Kids Imprints on the Block

A number of Christian publishers launched their first children’s titles in 2021 to expand their mission and reach. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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