A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time presenters are Mashable, Hearst, WebMD, Woven Digital and Trusted Media Brands (formerly Reader's Digest). Amid reports of a possible sale and a flagging video business, Yahoo—one of the NewFronts' co-founders—will be among the presenters. Microsoft, another co-founder, dropped out after its 2013 presentation. The event could be a major opportunity for Playboy as it seeks a broader mix of advertisers. While the print magazine will stop publishing nude pictures in March, the digital side adopted a safe-for-work strategy in August 2014 and has seen positive early results. The Interactive Advertising Bureau, which handles logistics for the NewFronts, reports marketers spent roughly $3.3 billion on digital video in 2014, up 17 percent from the previous year. The IAB added an additional day to the 2016 NewFronts, which take place May 2 to May 13 at various venues in New York. The schedule has been full for about a month, the IAB said, with some companies relegated to a waiting list. "In previous years, everyone has wanted to be in week one," said Anna Bager, svp and general manager, mobile and video at IAB. "This year, there was no problem at all to sell week two." Throughout the... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-08 00:00:00 UTC ]
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Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Our May 2015 selection from BlueInk Review, a service which reviews self-published books. This selection includes guides to finance and fighting cancer. The post May 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
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In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday
[ Digiday | 2015-05-19 00:00:00 UTC ]
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Gonzales, currently director of integrated marketing at Simon & Schuster, has been been appointed v-p, associate publisher, trade books at Rodale, effective June 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-18 00:00:00 UTC ]
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As news organisations sign up to publish straight to Facebook with Instant Articles, Trinity Mirror’s decision to cull new formats teams shows how social media is changing publishers’ priorities Asked what are my favourite pieces of digital journalism to emerge from newsrooms over the past few... Continue reading at The Guardian
[ The Guardian | 2015-05-17 00:00:00 UTC ]
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Canongate will publish a new cookbook from Birmingham-born chef April Bloomfield featuring recipes using vegetables, titled A Girl and Her Greens. Jenny Lord, senior editor at Canongate, acquired UK and Commonwealth rights from Cullen Stanley at Janklow and Nesbit. Bloomfield is the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Publishers in the Middle East describe how they are trying to get around daily challenges, in particular falling book sales, resulting from instability. The post Publishers in the Middle East Hustle to Cope with Instability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-15 00:00:00 UTC ]
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Jessica Hopper on how she kept her creative dream job—and her family—thriving.In the early '90s, then-ninth-grader Jessica Hopper started putting out a fanzine to write about her favorite bands in Minneapolis. She turned that into assignments for local publications like City Pages, and then... Continue reading at Fast Company
[ Fast Company | 2015-05-15 00:00:00 UTC ]
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A writer who penned her first novel in her 40s is among three female authors shortlisted for the Desmond Elliott Prize for new fiction. Continue reading at BBC News
[ BBC News | 2015-05-15 00:00:00 UTC ]
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When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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News of a change at the helm of leading graphic novel publisher Drawn & Quarterly was the talk of this year's Toronto Comic Arts Festival, which saw growth in attendees and exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
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Facebook has reached a deal with New York Times and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Continue reading at Stuff
[ Stuff | 2015-05-14 00:00:00 UTC ]
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Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad... Continue reading at AdWeek
[ AdWeek | 2015-05-14 00:00:00 UTC ]
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While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday
[ Digiday | 2015-05-14 00:00:00 UTC ]
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Major news publishers took full advantage of Facebook's multimedia features in kicking off their first uses of Facebook's new Instant Articles product but missed some chances to tailor their content to mobile users. The New York Times, Atlantic, National Geographic all posted long articles,... Continue reading at Digiday
[ Digiday | 2015-05-14 00:00:00 UTC ]
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Little, Brown Book Group’s Sphere imprint has bought a “striking and original” debut psychological thriller. Senior editor Jade Chandler bought world rights in The Primrose Path and its sequel, by Rebecca Griffiths, from Jane Gregory at Gregory and Company. The Primrose Path is set in rural... Continue reading at The Bookseller
[ The Bookseller | 2015-05-14 00:00:00 UTC ]
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Sheikha Bodour, founder of the Emirates Publishers Association (EPA), discusses initiatives aimed at professionalizing publishing in the Arab world. The post On Developing Publishing in the Arab World and the UAE appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-14 00:00:00 UTC ]
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With Instant Articles, Facebook has created a rich, multimedia platform to host publishers' stories, and ensure that you never leave.As social networking has taken over the web, and users no longer visit publishers' homepages to find news, Facebook has become a primary funnel for readers,... Continue reading at Fast Company
[ Fast Company | 2015-05-13 00:00:00 UTC ]
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Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.The highly anticipated partnership will certainly have many... Continue reading at Advertising Age
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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