Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time presenters are Mashable, Hearst, WebMD, Woven Digital and Trusted Media Brands (formerly Reader's Digest). Amid reports of a possible sale and a flagging video business, Yahoo—one of the NewFronts' co-founders—will be among the presenters. Microsoft, another co-founder, dropped out after its 2013 presentation. The event could be a major opportunity for Playboy as it seeks a broader mix of advertisers. While the print magazine will stop publishing nude pictures in March, the digital side adopted a safe-for-work strategy in August 2014 and has seen positive early results. The Interactive Advertising Bureau, which handles logistics for the NewFronts, reports marketers spent roughly $3.3 billion on digital video in 2014, up 17 percent from the previous year. The IAB added an additional day to the 2016 NewFronts, which take place May 2 to May 13 at various venues in New York. The schedule has been full for about a month, the IAB said, with some companies relegated to a waiting list. "In previous years, everyone has wanted to be in week one," said Anna Bager, svp and general manager, mobile and video at IAB. "This year, there was no problem at all to sell week two." Throughout the... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-08 00:00:00 UTC ]
News tagged with: #waiting list #general manager

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Publishing Turns to YouTube for Salvation

As YouTube stars start to publish books they are bringing their millions of fans into bookstores, giving the book business an unlikely windfall. The post Publishing Turns to YouTube for Salvation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish books #book business


The state of mobile ad spending in 5 charts

As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday

[ Digiday | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile usage #recent report #ad spend


Dark Horse Finally Debuts on Comixology

Dark Horse, the last major comics house to withhold its titles from Comixology--the dominant digital comics marketplace--has signed an agreement to start selling its list via the platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark horse #start selling


Google launches News Lab to help journalists, boost its own publishing cred

Google has launched News Lab, a one-stop website that shows journalists how its tools can help them research, report and promote their stories. The intent is to "collaborate with journalists and entrepreneurs to help build the future of media." Google is joining a crowded field of websites... Continue reading at Digiday

[ Digiday | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crowded field #including facebook


Brazilian House Abril Educação Makes Major Local Acquisition

Abril Educação has acquired Editora Saraiva in a deal that brings together the two largest publishing operations in Brazil. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #abril educao


Z2 Comics Debuts Shadmi’s ‘Abaddon,’ in Fall 2015

New York indie comics publisher Z2 Comics is publishing Koren Shadmi's surreal web comic turned graphic novel in the fall, along with a new edition of 'Harvey Pekar's Cleveland', the posthumously released 2012 graphic memoir, and a new line of periodical comics Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harvey pekar #periodical comics


This Publishing Startup Wants To Crowdfund Books For Indie Bookstores

Inkshares, a crowdfunded book publishing platform, is working with indie bookstores to help them launch their own imprints.A fledgling publishing company is offering a new tool to indie bookstores: crowdfunded imprints.Read Full Story Continue reading at Fast Company

[ Fast Company | 2015-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing startup #indie bookstores


HC to publish first co-written Wilbur Smith

HarperCollins will publish the first co-written novel from Wilbur Smith in September this year. The book, titled Golden Lion, will be co-written by historical fiction author Giles Kristian. Golden Lion will revisit one of Smith's best-known series, following the adventures of the Courtney... Continue reading at The Bookseller

[ The Bookseller | 2015-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wilbur smith #golden lion #courtney family #east africa


MFN clauses threaten validity of publishers’ Amazon contracts

Publishers’ contracts with Amazon could become void if the European Commission (EC) finds that the online retailer has acted illegally in terms of its ebook distribution practices and its relationship with publishers. Continue reading at The Bookseller

[ The Bookseller | 2015-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer


Rosen Publishing Acquires Jackdaw Publications

Rosen Publishing will move the editorial and production operations of Jackdaw Publications to New York City where it will operate as an autonomous imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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PRH to publish colouring books based on classic novels

Penguin Random House (PRH) Children’s will this autumn release a series of colouring books for a crossover audience based on classic novels. Continue reading at The Bookseller

[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic novels #autumn release #colouring books


Newsonomics: Could a Small Google Tech Change Mean Tens of Millions to News Publishers?

The late April news was impressive and divisive: Google would spend €150 million on a new Digital News Initiative (DNI) partnership with European news publishers (“Google to launch $150 million partnership with publishers&rdquo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-19 00:00:00 UTC ]
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Mark Zuckerberg donates $5 million to help undocumented immigrants attend college

Facebook Chief Executive Mark Zuckerberg and his wife, Priscilla Chan, have donated $5 million to help undocumented immigrants attend college, Zuckerberg said in a post on his Facebook page. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #priscilla chan


In 2018, this publisher will only release books by women. Here's why.

After attending a panel discussion on 'The Crisis of American Fiction,' in which an all-male panel discussed only male authors for an entire hour, author Kamila Shamsie began to research the dearth of women in publishing and literary fiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #release books #panel discussion #american fiction #male authors #literary fiction


Oyster Debuts Lumin to Ease E-Reading Eyestrain

E-book subscription service Oyster has developed Lumin, a new feature available via its app that automatically adjusts the light emitted from mobile screens to ease eyestrain and prevent sleep disruption. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile screens


Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #automated system #inventory programmatically #automated fashion


Process Mania: The Making of Jonathan Case's 'The New Deal'

Artist Jonathan Case shares an exclusive look at the art process for 'The New Deal,' his historical graphic novel due this fall from Dark Horse. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark horse


Mantle debut optioned for TV

A debut novel published by Mantle, Ray Celestin’s The Axeman’s Jazz, has been optioned for television by independent film production company See-Saw Films.  See-Saw Films, which produced “The King’s Speech” and “Shame”, optioned the rights from Lucinda Prain at Casarotto, Ramsay &... Continue reading at The Bookseller

[ The Bookseller | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jane finigan #lutyens rubinstein


Poor Shakespeare: PRH Publishes Bard’s Plays in Emojis

Penguin Random House's new OMG Shakespeare series “takes the Bard’s original prose and replaces it with slang, text speak, and emoticons.” OMG, indeed. The post Poor Shakespeare: PRH Publishes Bard’s Plays in Emojis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
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Bruno Munari Will Make You Fall In Love With Books All Over Again

A Kindle is no match for the Italian artist and graphic designer's mixed-media tomes.With some books, reading on a screen is virtually the same as on paper. Swipe or turn a page and you'll see words organized into sentences organized into paragraphs organized into chapters. Not so with the work... Continue reading at Fast Company

[ Fast Company | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic designer