A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time presenters are Mashable, Hearst, WebMD, Woven Digital and Trusted Media Brands (formerly Reader's Digest). Amid reports of a possible sale and a flagging video business, Yahoo—one of the NewFronts' co-founders—will be among the presenters. Microsoft, another co-founder, dropped out after its 2013 presentation. The event could be a major opportunity for Playboy as it seeks a broader mix of advertisers. While the print magazine will stop publishing nude pictures in March, the digital side adopted a safe-for-work strategy in August 2014 and has seen positive early results. The Interactive Advertising Bureau, which handles logistics for the NewFronts, reports marketers spent roughly $3.3 billion on digital video in 2014, up 17 percent from the previous year. The IAB added an additional day to the 2016 NewFronts, which take place May 2 to May 13 at various venues in New York. The schedule has been full for about a month, the IAB said, with some companies relegated to a waiting list. "In previous years, everyone has wanted to be in week one," said Anna Bager, svp and general manager, mobile and video at IAB. "This year, there was no problem at all to sell week two." Throughout the... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-08 00:00:00 UTC ]
News tagged with:
#waiting list
#general manager
Cambridge University Press publishes 50,000 peer-reviewed academic research under three main publishing groups: Academic, Cambridge English, and Education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cambridge english
Shueisha is a major publisher in Japan and the largest manga publisher in the world with a market share in Japan of 30%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major publisher
#market share
McGraw-Hill Global Education Holdings, LLC (MHGE) is a learning science company focused on higher education, professional learning and information tools and services in digital, print, and hybrid formats for the US and international markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mcgraw-hill education
#llc mhge
#higher education
#professional learning
#international markets
Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latin america
#international presence
Perseus Book Group was founded in 1996 by venture capitalist Frank Pearl. It is an independent company that represents independent publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent company
Abril Educação S.A. is a publicly traded company with shares listed on BM&F Bovespa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#abril educao
Kyowon (Korean for “teacher group”) was founded in 1985 and is one of the biggest publishing companies in Korea. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kyowon korean
Planeta is the leading Spanish language publishing group in Spain and Latin America, with further strongholds in Portugal and France, where it owns Editis, the second largest publishing company in France. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#grupo planeta
#latin america
#owns editis
HarperCollins is a subsidiary of News Corp., a global media and information services company that covers news and information services, cable network programming, digital real estate services, book publishing, digital education, and pay-TV distribution. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global media
#information services
#book publishing
#digital education
#pay-tv distribution
France Loisir is the largest book club in France. It was founded in 1970 by Bertelsmann and French publisher Presses de la Cité. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#france loisirs
#france loisir
Simon & Schuster was founded in New York City in 1924 by Richard L. Simon and M. Lincoln ("Max") Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
Gibson Square is publishing the first edited paperback edition of Sir Walter Scott’s biography of Napoleon, which was originally released in nine volumes in 1827, six years after Napoleon’s death. Continue reading at The Bookseller
[ The Bookseller | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gibson square
#originally released
Springer published 2,400 English-language scientific and professional journals and more than 9,000 new books in 2014, with subjects ranging from science, technology and medicine to business and transportation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#professional journals
#subjects ranging
When it comes to high-calibre non-fiction, risk-averse trade publishing houses are producing too many copycat ‘smart thinking’ books that promise more than they deliver. But praise should be given to the university pressesAmid the ambient wails of doom about the publishing industry, I’d like to... Continue reading at The Guardian
[ The Guardian | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#non-fiction publishing
#university presses
#publishing industry
#golden age
#literary editor
Wolters Kluwer is a Dutch global information service company that provides information, software, and services to the legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wolters kluwer
#healthcare markets
The Thomson Corporation and Reuters Group PLC merged to form Thomson Reuters in 2008. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thomson reuters
#thomson corporation
RCS MediaGroup is an international multimedia group that publishes daily newspapers, magazines and books and produces radio, television, and new media content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rcs libri
#rcs mediagroup
#media content
Oxford University Press, a department of the University of Oxford, has a remarkably diverse publishing program that reaches far beyond traditional university presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this |
Sanoma is comprised of Consumer Media and Learning, a consolidation that took effect on January 1, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this |
Egmont is a leading Nordic media group that includes Nordisk Film, Norway’s TV 2, and PlayStation distribution along with book publishing. The company is active in 30 countries with 6,600 employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing