An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about their personal style and then matches them with one of 10 celebrities. It's similar to a BuzzFeed quiz, although unlike BuzzFeed, StyleWatch allows readers to buy products such as clothes, accessories and beauty items from links on the quiz. About 25% of the 600 products featured in the quiz were selected by editors and appear in the magazine's September issue, according to a spokeswoman for StyleWatch, which is owned by Time Inc. The rest come from more than 25 brands that advertised in the September issue of the magazine, including Reebook, Guess and L'Oreal.Items selected by editors will be indicated with a color bubble that says "Edit Pick," the StyleWatch spokeswoman said in an email. There's nothing in the quiz to denote the remaining items are from advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
News tagged with:
#ad pages
#september issue
Long, long ago, a 1937 first edition of J.R.R. Tolkien’s The Hobbit was forged by a printing press and sold. For a time, it was lost to man, buried in the piles of donated inventory at the Cancer Research UK superstore in Dundee, Scotland, until manager Adam Carsley spotted the worn copy on the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-12 15:27:21 UTC ]
More news stories like this | All news stories tagged with:
#printing press
#charity shop
#long ago
The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | All news stories tagged with:
#news publisher
#advertising revenues
#fiscal year
Christine Swedowsky has acquired the publisher from Libella Publishing Group in a management buyout. The World Editions offices in Amsterdam and London will close, and the publisher will be based solely in New York. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#management buyout
#world editions
Fans of the publisher World Editions, which has brought translations of work by Maryse Condé, Amin Maalouf, Pilar Quintana, Jaap Robben and Zhang Yueran to English-language audiences, has found a new owner—none other than the US director Christine Swedowsky. A rare fairy-tale finish! World... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-30 13:57:16 UTC ]
More news stories like this | All news stories tagged with:
#previously owned
#world editions
One of the world’s oldest newspapers, the Vienna-based Wiener Zeitung, is ending its daily print run after more than three centuries Continue reading at ABC News
[ ABC News | 2023-06-30 10:46:38 UTC ]
More news stories like this | All news stories tagged with:
#oldest newspapers
Before you say it, I know: there are so, so many books about the Second World War. And when I set out to write my most recent novel, The Paris Deception, the thought crossed my mind—do we really need another book about Paris during the war? But historical fiction is a rich field, and there […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-30 08:55:14 UTC ]
More news stories like this | All news stories tagged with:
#historical fiction
#ordinary people
#world war
Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | All news stories tagged with:
#news publisher
#content licensing
#news outlet
#broader effort
#ad spend
Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#recession looms
#internet companies
#ad spending
Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | All news stories tagged with:
#publishing giant
#news publisher
#anticompetitive behavior
#advertising business
The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#samba tv
#playing field
#ad platforms
Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | All news stories tagged with:
#comic book
#tall order
#resolve issues
#product design
#business operations
#bad news
Harry Potter publisher says in challenging economic times books are seen as cheap form of entertainmentBloomsbury Publishing, the home of Harry Potter, has revealed a rise in annual sales as it said people were turning to books as a cheap form of entertainment as finances were squeezed.Sales of... Continue reading at The Guardian
[ The Guardian | 2023-05-31 13:38:54 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
#children’s book
#nielsen bookscan
#originally published
#crescent city
#latest work
#bestselling children
#annual sales
Readers love to read about book people almost as much as writers love to write about them (I love to do both). My latest novel, On Fire Island, follows uber-talented young book editor, Julia Gold and literary wunderkind, Benjamin Morse, through their journeys on and off the page. Threaded in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-26 08:52:35 UTC ]
More news stories like this | All news stories tagged with:
#book people
#writers love
#readers love
One of the Arab world's largest bookselling fairs, the public-facing Abu Dhabi International Book Fair opens May 22. The post Abu Dhabi International Book Fair Readies Its 32nd Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-15 11:42:52 UTC ]
More news stories like this | All news stories tagged with:
#arab world
While his assessment has its detractors, Canadian author and Russia expert Ian Garner believes fascist views now permeate Russia's young people to such a degree that the chances of a lasting peace following the war in Ukraine are remote. ... Continue reading at CBC
[ CBC | 2023-05-15 08:00:00 UTC ]
More news stories like this | All news stories tagged with:
#canadian author
CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun
[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#ordinary people
The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#bright spot
The #1 pop culture publisher in the world gets a new look and lays out ambitions plans for the future. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#insight editions
Take this quiz to find out if you can choose the real book title after it's been scrambled by Google Translate. Continue reading at Book Riot
[ Book Riot | 2023-05-04 10:33:00 UTC ]
More news stories like this | All news stories tagged with:
#book title
On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#artificial intelligence
#ad formats