People StyleWatch Quiz Blurs Line Between Ads and Edit

An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about their personal style and then matches them with one of 10 celebrities. It's similar to a BuzzFeed quiz, although unlike BuzzFeed, StyleWatch allows readers to buy products such as clothes, accessories and beauty items from links on the quiz. About 25% of the 600 products featured in the quiz were selected by editors and appear in the magazine's September issue, according to a spokeswoman for StyleWatch, which is owned by Time Inc. The rest come from more than 25 brands that advertised in the September issue of the magazine, including Reebook, Guess and L'Oreal.Items selected by editors will be indicated with a color bubble that says "Edit Pick," the StyleWatch spokeswoman said in an email. There's nothing in the quiz to denote the remaining items are from advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
News tagged with: #ad pages #september issue

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Jerusalem International Book Forum Delays Its Next Edition to 2025

The Jerusalem International Book Forum is postponed to May 2025, citing the need for 'a secure, safe, and open atmosphere.' The post Jerusalem International Book Forum Delays Its Next Edition to 2025 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-04 16:40:52 UTC ]
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Rights Edition: London Book Fair’s Rights Center: 500+ Tables

The International Rights Center at London Book Fair is 'slightly' bigger than last year, and returns to ground floor for 2024. The post Rights Edition: London Book Fair’s Rights Center: 500+ Tables appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-01 19:34:09 UTC ]
More news stories like this | All news stories tagged with: #london book #london book fair #ground floor #rights center #rights edition


Charli XCX prankster is latest in a long line of authors to fool the public

A writer hoodwinked the internet into thinking the singer nabbed his book title but he’s not the first author to pull a controversial publicity stuntOn Wednesday, writer Gabriel Smith shared what at first glance seemed to be an email sent by the singer Charli XCX, asking if she could use the... Continue reading at The Guardian

[ The Guardian | 2024-03-01 18:33:32 UTC ]
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Lots of People Make Money on Fanfic. Just Not the Authors

Next year, SenLinYu’s Harry Potter fic Manacled will disappear from Archive of Our Own. They don’t want to take it down, but it’s the only way to keep others from profiting off of the work. Continue reading at Wired

[ Wired | 2024-02-28 20:42:17 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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'Today' co-anchor Savannah Guthrie puts her faith on the line in a new book

Guthrie is now a best-selling author with "Mostly What God Does," a manual for people on how to use faith in their everyday lives. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-23 11:00:15 UTC ]
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Kara Swisher Is Sick of Tech People, So She Wrote a Book About Them

Silicon Valley’s top pundit dishes on her memoir Burn Book, immature billionaires, and whether she’s actually mean. Continue reading at Wired

[ Wired | 2024-02-15 11:00:00 UTC ]
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Panel Mania: 'Shook! A Black Horror Anthology,' Edited by Second Sight Publishing

Published by Dark Horse Books in collaboration with the African American horror publisher Second Sight Publishing, 'Shook! A Black Horror Anthology' collects a dozen tales of hair-raising terror, monsters, and gore grounded in America’s grim racial history and enlivened by humor and hip-hop culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek

[ AdWeek | 2024-02-11 14:05:37 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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How many people die each year in jails and prisons? No one knows

As Jay D. Aronson and Dr. Roger A. Mitchell explore in their recent book 'Death in Custody,' that lack of data is a national problem. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-02 20:19:44 UTC ]
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Oregon weekly newspaper to relaunch print edition after theft forced it to lay off its entire staff

An Oregon weekly newspaper that had to lay off its entire staff after its funds were embezzled will relaunch its print edition next month Continue reading at ABC News

[ ABC News | 2024-01-28 01:58:28 UTC ]
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Italy: Bologna Licensing Trade Fair Announces 17th Edition

The Bologna Licensing Trade Fair returns in April alongside the children's book fair, with awards and a focus on audiovisual content. The post Italy: Bologna Licensing Trade Fair Announces 17th Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-24 21:49:42 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Illustrated Edition of THE HUNGER GAMES Coming Later This Year

Scholastic has announced that an illustrated edition of THE HUNGER GAMES is coming out later this year. Here are the details. Continue reading at Book Riot

[ Book Riot | 2024-01-18 16:47:28 UTC ]
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The people’s hero Keanu Reeves has written a novel with China Miéville.

Yep—noted art book publisher, comic book writer, and all-purpose hero Keanu Reeves is back to bless the darkest timeline with a novel. The Book of Elsewhere, which will be published by Del Rey on July 23, 2024, was co-written with China Miéville, and is set in the world of the BRZRKR comics that... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-10 15:27:59 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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‘Impossible People’ and ‘Roaming’ Top PW’s 2023 Graphic Novel Critics Poll

New York City in the mid-aughts set the backdrop for stylistically unique graphic narratives on a common theme—women at a pivotal moment of early adulthood and the transformative nature of friendships—which tied for the top spot on our annual graphic novel critics poll this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
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Historical Fiction Books for People Who Don’t Like Historical Fiction

There are historical fiction books out there for every reader. Find recommendations for fans of literary fiction, romance, fantasy, and more. Continue reading at Book Riot

[ Book Riot | 2023-12-19 11:32:00 UTC ]
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