People StyleWatch Quiz Blurs Line Between Ads and Edit

An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about their personal style and then matches them with one of 10 celebrities. It's similar to a BuzzFeed quiz, although unlike BuzzFeed, StyleWatch allows readers to buy products such as clothes, accessories and beauty items from links on the quiz. About 25% of the 600 products featured in the quiz were selected by editors and appear in the magazine's September issue, according to a spokeswoman for StyleWatch, which is owned by Time Inc. The rest come from more than 25 brands that advertised in the September issue of the magazine, including Reebook, Guess and L'Oreal.Items selected by editors will be indicated with a color bubble that says "Edit Pick," the StyleWatch spokeswoman said in an email. There's nothing in the quiz to denote the remaining items are from advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
News tagged with: #ad pages #september issue

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PW’s 2023 People of the Year: Valerie Koehler and Charley Rejsek

'Publishers Weekly' is proud to recognize Valerie Koehler, owner of Blue Willow Bookshop in Houston, and Charley Rejsek, CEO of BookPeople in Austin, as our 2023 People of the Year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
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Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
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N.Y. woman clears $108M of other people's medical debt — after dying of cancer

New York book publisher Casey McIntyre's health insurance allowed her to receive cancer care without saddling her family in medical debt. But as she navigated the health-care system, she met other patients who weren't so fortunate. Continue reading at CBC

[ CBC | 2023-11-29 22:49:53 UTC ]
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A Summary and Analysis of Flannery O’Connor’s ‘Good Country People’

By Dr Oliver Tearle (Loughborough University) ‘Good Country People’ is one of the best-known and most widely studied short stories by Flannery O’Connor (1925-64). The story, which focuses on a woman with a wooden leg who is befriended by a young and innocent-seeming bible salesman, takes in many... Continue reading at Interesting Literature

[ Interesting Literature | 2023-11-20 15:00:15 UTC ]
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Book Review: ‘Critical Hits,’ edited by J. Robert Lennon and Carmen Maria Machado

In the anthology “Critical Hits,” gamers like Hanif Abdurraqib, Alexander Chee and Larissa Pham explain what the medium means to them. Continue reading at The New York Times

[ The New York Times | 2023-11-20 10:00:28 UTC ]
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Rights Edition: Discussion, Meetings in Nairobi’s New Trading Center

The inaugural rights center at Nairobi International Book Fair featured B2B meetings and an issue-driven panel discussion. The post Rights Edition: Discussion, Meetings in Nairobi’s New Trading Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-17 19:53:37 UTC ]
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Zeke Caligirui on the Incarcerated Writers Who Edited An Anthology on Class

Writer and editor Zeke Caligiuri joins co-hosts Whitney Terrell and V.V. Ganeshananthan to discuss American Precariat: Parables of Exclusion, a new collection of essays on class he co-edited along with eleven other incarcerated writers. The volume’s contributors include Eula Biss, Kao Kalia... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-16 09:08:02 UTC ]
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Special Edition: Behind the scenes at the Long Read

To celebrate the launch of the new Guardian Long Read magazine this week, join the Long Read editor David Wolf in discussion with regular contributors Sophie Elmhirst and Samanth Subramanian• The Guardian Long Read magazine is available to order now• The best stories take time. The Guardian Long... Continue reading at The Guardian

[ The Guardian | 2023-11-15 05:00:09 UTC ]
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Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Sharjah Opens Its Book Fair’s 42nd Edition

In its 42nd iteration, the Arab world's leading book fair opens to what is expected to be an 11-day turnout of more than 2 million visitors. The post Sharjah Opens Its Book Fair’s 42nd Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-01 16:50:48 UTC ]
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Why do so many people still love Friends? | Zoe Williams

The 90s were a decade of carefree optimism and comically low stakes. Matthew Perry’s death brings us crashing back into the now In 2004, the author Damian Barr published Get It Together: Surviving Your Quartlerlife Crisis. Barr would go on to write poignant and beautiful books (including the... Continue reading at The Guardian

[ The Guardian | 2023-10-30 18:37:24 UTC ]
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Frankfurt Photo Roundup: People and Programming

Frankfurt Book Fair's professional programming ranged from academic publishing and AI to image licensing, literary awards, and audio sales. The post Frankfurt Photo Roundup: People and Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-23 22:16:08 UTC ]
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Frankfurt Photo Round-Up: People and Programming

The Frankfurt Book Fair’s professional programming ranged from academic publishing and AI to image licensing, literary awards, and audio sales. Charleston Conference at the Frankfurt Book Fair Zhejiang University Press and Springer Nature Launch the ‘Liangzhu Civilization Series’ Licensing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-23 22:16:08 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
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When Innocent Black People Die, I Mourn The Life, The Potential, And The Art

When I first encountered the work of Henry Dumas, I was very nearly finished with my undergraduate degree in English. I favored American literature in my time studying, and was lucky to have access to syllabi that spanned a more diverse array of writers. The Black writers I would come to know... Continue reading at Electric Literature

[ Electric Literature | 2023-10-13 11:15:00 UTC ]
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When Innocent Black People Die, I Mourn The Life, The Potential, And The Art

When I first encountered the work of Henry Dumas, I was very nearly finished with my undergraduate degree in English. I favored American literature in my time studying, and was lucky to have access to syllabi that spanned a more diverse array of writers. The Black writers I would come to know... Continue reading at Electric Literature

[ Electric Literature | 2023-10-13 11:15:00 UTC ]
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Finalists for 2023 NBA in Young People's Literature Announced

The National Book Foundation has revealed the five finalists for the 2023 National Book Award for Young People's Literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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