Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
News tagged with:
#publicity teams
#pan macmillan
Penguin Random House has said it is “categorically and absolutely untrue” that it reported a copy of E L James' novel Grey stolen as part of a “publicity stunt.” Following a statement from Kent Police that there was “no evidence… to suggest an offence has been committed”, several articles have... Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publicity stunt
#kent police
#national press
#18th june
The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers. The post AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing appeared
#reaching readers
The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek
[ AdWeek | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile phone
#millennial parents
Cornerstone has claimed that the first day sales of ‘Grey’ have been “record-breaking” for an adult paperback in the industry. The latest edition of E L James’ bestselling series – Grey: Fifty Shades of Grey as Told by Christian went on sale around the world yesterday, just 18 days after the... Continue reading at The Bookseller
[ The Bookseller | 2015-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#day sales
#latest edition
#bestselling series
#fifty shades
The International Publishers Association (IPA) has urged Greek finance minister Yanis Varoufakis to protect the country’s reading and book culture during the ongoing financial crisis. In a letter, IPA secretary general Jens Bammel wrote of how the Greek publishing industry has “suffered... Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#book culture
#economic crisis
Digital Comics marketplace Comixology has renewed its exclusive sales agreement with Marvel Comics, and expanded the deal to include sales via Amazon's Kindle Platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marvel comics
#kindle platform
A United States Bankruptcy Court has denied the sale of Family Christian Stores, the largest retail Christian chain in the country, to FC Acquisition (a company founded by FCS owners to buy back the business). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fc acquisition
#company founded
#buy back
Rosen Publishing will move the editorial and production operations of Jackdaw Publications to New York City where it will operate as an autonomous imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
More news stories like this |
Quarto Publishing Group UK has made a series of appointments to its sales team, as part of a restructure. John Stefani, previously business development director at Simon & Schuster will take on the role of sales director, while Geraldine McBride, previously trade sales director at Bonnier... Continue reading at The Bookseller
[ The Bookseller | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales director
#sales team
#simon schuster
#bonnier publishing
#international sales
Penguin Random House has signed new long-term sales agreements for print and ebook sales with Amazon in both the US and UK, on undisclosed terms. The agreement was confirmed by Amazon. A PRH spokesperson said: "We do not discuss our relationships with our retail partners. But, as you can see,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
#retail partners
Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital properties
#automated system
#inventory programmatically
#automated fashion
Ronald Schild of Germany's MVB discusses how research shows simple metadata fixes, like putting the language of a book in your metadata, can double sales. The post How A Simple Metadata Fix Can Double Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ronald schild
Cengage Learning reported sales of $1.71 billion in the fiscal year ended March 31, 2015, down 2.2% from fiscal 2014 and earnings declined 4.7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales slipped
#earnings dropped
Amazon has signed new long-term sales agreements with Penguin Random House in both the U.S and U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
More news stories like this |
Egmont Book Publishing has reported soaring sales and profits at Egmont UK, thanks partly to the success of Minecraft. Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#egmont uk
Seeing a boom in YA book sales, Argentine publishers are now chasing global trends and marketing to a younger demographic to help boost prospects. The post Argentine Publishers Chase YA Book Sales Boom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-16 00:00:00 UTC ]
More news stories like this |
Simon & Schuster UK has announced a new sales structure, bringing together the adult and children's teams while creating two divisions organized by channels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales structure
Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#evolve media
The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book appeared
#holy grail
#content marketing