Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek
[ AdWeek | 2015-08-06 00:00:00 UTC ]
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Sales in the publisher's trade segment inched up 0.5% in the second quarter, to $37.4 million. But adjusted EBITDA fell to $412,000, from $1.9 million in the second quarter of 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
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Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World
[ PC World | 2015-08-05 00:00:00 UTC ]
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Simon & Schuster posted an 8.6% increase in operating income in the second period of 2015 over the same period in 2014 while revenue fell 5.6%, to $199 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals. The post Can Technology Replicate Word-of-Mouth Book Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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Paula Hawkins's blockbuster debut, 'The Girl on the Train,' led ebook sales for the first quarter of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
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Sales at Hachette UK were down 3.5% in the first six months of 2015 compared to the year before, because of a “slate of new releases that was not as strong as the first half of 2014”, according to results announced by Hachette's parent company Lagardere. E-books represented 33% of sales in... Continue reading at The Bookseller
[ The Bookseller | 2015-08-01 00:00:00 UTC ]
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A decline in Hachette's 2015 half year sales reflect continuing challenges from a slowdown in ebook sales stemming from its 2014 battle with Amazon over sales terms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Few C.E.O.s can claim to head a one-billion dollar publishing company. John Ridding secured that status last week as the Financial Times chief executive saw Japan’s financial news giant snatch The F.T. away from Axel Springer, paying $1.3 b ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
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Like their Main Street bricks-and-mortar counterparts, bookstores at airports and train stations are benefitting from a print revival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own... Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Cambridge University Press saw sales rise 5% year-on-year at constant currency rates to £269m in the year ended April 2015, according to its latest annual report. The increase reflected "significant" expansion in its Education division, which was offset by lower increases in Academic. However... Continue reading at The Bookseller
[ The Bookseller | 2015-07-28 00:00:00 UTC ]
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Pearson has confirmed that it is in talks to sell The Economist Group. The company said it is “in discussions” with the board of The Economist Group and with trustees regarding sale of its 50% share. “There is no certainty that this process will lead to a transaction,” said a statement from... Continue reading at The Bookseller
[ The Bookseller | 2015-07-28 00:00:00 UTC ]
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John Fallon says it was getting harder to run education and journalism arms well and is confident Japanese firm will honour editorial freedomPearson was no longer the best owner of the Financial Times, the publishing group’s chief executive has said in defence of the decision to sell the... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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Cloud services continue to grow by leaps and bounds for Amazon.com.The company reported that Amazon Web Services generated $1.8 billion in sales in the second quarter, up about 80 percent from the $1 billion it brought in a year earlier.That helped Amazon achieve a profit of $92 million, a... Continue reading at PC World
[ PC World | 2015-07-24 00:00:00 UTC ]
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Although total Amazon sales rose 20% in the second quarter of 2015, sales in the media group, where book and ebook sales are reported, fell 2.6%. The decline was due to foreign exchange fluctuations which dropped international media revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-23 00:00:00 UTC ]
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New books from Koitsu Yokomaya and Wanda Brunstetter are among the big spirituality and religion titles publishing in August. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-22 00:00:00 UTC ]
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Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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Educational Development Corp. added 1,862 home sale reps in the first quarter, helping to drive a 59% jump in sales in the home business division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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The Association of American Publishers (AAP) StatShot report has recorded publisher book sales down 6.6% for the first quarter of 2015, at $2.2bn compared to $2.38bn for the first quarter of last year. Data for the StatShot comes from just over 1,200 publishers. The figures represent... Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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#net revenue