Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
News tagged with:
#publicity teams
#pan macmillan
Sales from reporting publishers to AAP's StatShot program increased 10.9% in the month compared to July 2014 in the adult book category, while sales in the children’s/young adult segment rose 11.5%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade sales
#month compared
The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ad
#phone call
#gained traction
Revenue at Hachette Book Group USA fell 4.2% in the third quarter of 2015. Parent company Lagardere blamed the drop in part on lower ebook sales and a stronger publication schedule in the same period in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
More news stories like this |
Softening sales for digital books have impacted the bottom lines at HarperCollins and Simon & Schuster, according to both companies' recent earnings reports. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books
#bottom lines
#simon schuster
Benedicte Page talks to Kudos, which won the Association of Learned & Professional Society Publishers’ (ALPSP) Award for Innovation in Publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
More news stories like this |
Made in Me's Eric Huang, one of the speakers at PW's forthcoming Global Kids Connect Conference, talked to us about how the marketing of children's books is evolving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eric huang
Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenues as increasing sales of digital classified advertising offset continued declines in print circulation and other revenues. The impro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad sales
#axel springer
#german publishing
#increasing sales
#print circulation
Double digit growth in its general merchandise operation plus increases in its core book business led to a 8.8% increase in revenue at Indigo for its second quarter ended September 26, 2015 compared to last year’s second period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales jump
#8% increase
Revenue at the Big Five house increased 2% in the third quarter, rising to $203 million. Bestselling adult titles in the quarter included 'The Survivor' by Vince Flynn and Kyle Mills, and this year's Pulitzer Prize-winner for fiction, Anthony Doerr's 'All the Light We Cannot See.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#vince flynn
#kyle mills
#anthony doerr
Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek
[ AdWeek | 2015-10-31 00:00:00 UTC ]
More news stories like this |
Bookseller Michael Evans sees great possibilities ahead for historic Lexington Market and Baltimore's west side, where his family has built a business over three decades.While other independent bookstores have shut down and even big chains have struggled to stay relevant in an age of ebooks,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookstores
#stay relevant
Quercus has promoted Bethan Ferguson to marketing director as part of a drive to strengthen its marketing and publicity departments. Ferguson, who joined Quercus in 2011, said: “I am delighted to be part of such a smart and creative team, and to have this opportunity at a time when Quercus and... Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing director
#publicity departments
#creative team
New books from Deborah Jian Lee and Mona Siddiqui are among the big spirituality and religion titles publishing in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big spirituality
Bloomsbury Publishing's sales grew 13% in the first half of the year, boosted by a particularly strong performance from the children’s and educational department. For the six months ending 31st August 2015, turnover totalled £52.7m, 13% higher than £46.6m for the same period in 2014. Adjusted... Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adjusted profit
#bloomsbury publishing
#strong performance
Sales were up by an average of 30% during this year’s Books Are My Bag celebration, making 2015 the “most successful” year for the campaign yet. Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#successful year
The effort is aimed at improving the shopping experience offered by the organization's online retail platform, IndieBound. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
More news stories like this |
Revenue at Bloomsbury Publishing rose 13% in the six months ended August 31, 2015 compared to the same period a year ago, but pretax profit dipped to £342,000 from £509,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#earnings dip
Magician series among children’s books boosting revenue at publishing house, with pre-tax profits at £1.9m Harry Potter publisher Bloomsbury has reported a jump in half-year sales after a strong performance from educational and children’s books. Sales were up 11.6% to £52.7m in the six months to... Continue reading at The Guardian
[ The Guardian | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pre-tax profits
#strong performance
#august compared
#paper towns
#john green
#jk rowling
Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email marketing
The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german media