Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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#publicity teams
#pan macmillan
In what's being described as a "cooperative publishing arrangement," Down East and Dispatch, two regional titles serving the the state of Maine, have agreed to merge their sales teams to cross-sell the two brands. The post Regional Maine Titles Down East and Dispatch Merge Sales Teams appeared... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-27 00:00:00 UTC ]
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Revenue at Scholastic rose 2% in the third quarter, but a number of one-time charges led to a net loss of $22.1 million compared to a loss of $12.1 million in last year’s third quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
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#net loss
One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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#sales team
#press release
#larger reach
#trending topics
Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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#content directly
#ad business
#shopping cart
#posting videos
#latest step
Notable spirituality and religion titles in April include a new book from Pope Francis and the latest self-help from perennial bestseller Joyce Meyer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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#notable spirituality
#religion titles
#pope francis
Faber & Faber is to bring forward the paperback publication of Akhil Sharma’s Family Life after the book won the Folio Prize for Fiction yesterday (23rd March). The paperback was originally due to be released on 23rd April, but Faber will now release the title on 2nd April “to give... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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#bring forward
#akhil sharma
#family life
#book won
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#23rd april
#2nd april
#give retailers
#sell copies
Jamie Byng is to move into a new position at Canongate, with Jenny Todd named publisher. Byng, currently publisher and m.d., will become chief executive, freeing him up to explore new opportunities. Todd will now oversee the publishing teams, including editorial, rights, sales, marketing,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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#finance director
#publishing teams
#including editorial
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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The S&S imprint pulled the book after the author could not substantiate her story that she beat terminal cancer with nutrition and natural therapies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-18 00:00:00 UTC ]
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Driven by gains in the children’s/young adult and K–12 instructional materials segments, publishers’ sales hit $15.72 billion in 2014, up 4.9% over the previous year, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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#american publishers
#/young adult
E-books in the US “resumed their growth” in 2014, with net revenue up 4.7% year-on-year to $1.58bn, according to data from the Association of American Publishers (AAP). The AAP’s StatShot showed that overall aggregated net revenues for publishers were up 4.9% in 2014 to $15.7bn, compared to... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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#net revenue
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The Book People is undergoing a company-wide restructure, with its Coventry site slated for possible closure. The mail order and e-commerce company has been undergoing an "intensive period of analysis" since venture capital company Endless LLP invested £10-20m in the business, and co-founder... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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Total revenue for the 1,209 publishers who submit figures to the AAP’s StatShot program rose 4.9% in 2014. The increase was led by the children’s/young adult segment, while sales of adult books fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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#total revenue
The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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#reading agency
#sue wilkinson
Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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#market books
#huge audience
#novels based
The second volume of the five-volume Doves Press Bible has just appeared. Printed on a hand press and using an elegant and simple typeface, red initial letters are the only decoration in the book Nothing is so sad, writes Mr. Charles Rowley, as to see the finest things lost or obscured to us.... Continue reading at The Guardian
[ The Guardian | 2015-03-10 00:00:00 UTC ]
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Andrew Sauerwine is moving from his role as sales manager for Cornerstone to the newly-created position of Penguin UK adult sales manager for mass market, with Chris Turner replacing him. In his new role, Sauerwine will be responsible for driving mass market sales for Penguin adult titles and... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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