Ozone Project to sell ads on self-serve basis after striking OpenX deal

UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at 'Media Week'

[ Media Week | 2019-06-26 08:28:48 UTC ]
News tagged with: #sell ads #news publisher

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Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #tech giants #streamlined approach #selling advertising #include people #similar approach


Rubicon Project Is Helping Publishers Win the Second-Screen With Programmatic Olympic Ads

For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek

[ AdWeek | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make purchases #mobile devices #weekly basis #financial services #usa today #$1 million #high impact


'Biggest-selling' self-published book of 2016 lands Amazon deal

Self-published author Adam Croft has been snapped up for a publishing deal by Amazon imprint Thomas & Mercer after releasing what he says is the biggest-selling book by a self-published author in 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published book #publishing deal #self-published author


Barrington Stoke strikes deal with Phil Earle

Barrington Stoke has acquired two books by Phil Earle: Mind the Gap, a novella for teen readers; and Superdad’s Day Off, an adventure story for readers aged five to eight. Continue reading at The Bookseller

[ The Bookseller | 2016-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phil earle #barrington stoke #teen readers #adventure story #readers aged


Ad Break: Samsung Galaxy, IBM, Heineken, Batchelors Cup a Soup, The Body Shop, YMCA, Ariel, Project Literacy - video

There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once... Continue reading at The Guardian

[ The Guardian | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carrie fisher #joey essex #prince charles #idle hands


Booktrack strikes deal with Canelo

Booktrack, which provides a soundtrack for ebooks, is to partner with digital publisher Canelo to bring new books to its platform. Continue reading at The Bookseller

[ The Bookseller | 2015-12-04 00:00:00 UTC ]
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Samuel Johnson Prize strikes sponsorship deal with Baillie Gifford

The Samuel Johnson Prize for Non-Fiction has struck a new five-year sponsorship deal with Baillie Gifford and will seek to extend its reach to the US. Continue reading at The Bookseller

[ The Bookseller | 2015-11-30 00:00:00 UTC ]
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Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #daily mail #conde nast #huffington post #vox media


Why the soft-sell approach to ad blocking doesn’t work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday

[ Digiday | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work appeared #soft-sell approach #growing problem #ad-supported publishers #publishers including


Why The Soft-Sell Approach to Ad Blocking Doesn't Work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software?   Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #soft-sell approach #growing problem #ad-supported publishers #publishers including


Start Publishing Strikes Deal for 16 Titles

Start Publishing has acquired North American ebook and, where available, audio rights to 16 titles published by the U.K’s. Accent Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #start publishing #audio rights #accent press


Ahnhem strikes six-figure deal with HoZ

Head of Zeus has struck a six-figure deal for a thriller series by Stefan Ahnhem. Laura Palmer, publishing director at Head of Zeus, bought UK and Commonwealth rights excluding Canada to the first three books of the Fabian Risk Series from Jolise Beaton and Gillian Fizet at House of Anansi... Continue reading at The Bookseller

[ The Bookseller | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thriller series #six-figure deal #laura palmer #bought uk #anansi press


Pearson agrees to sell Financial Times to Japanese publisher in $1.3B deal

Japanese publisher Nikkei Inc. agreed to acquire Pearson Plc's FT Group for $1.3 billion to gain control of the Financial Times newspaper. The sale doesn't include Pearson's 50% stake in... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #50% stake


French Publisher Strikes Landmark Deal with Comixology

With the release of more than 150 English-language graphic novels, Delcourt takes a major step to raise the profile of French graphic novels in the North American comics market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major step


Google and Local World strike deal to launch 10 evening editions

Regional publisher to launch titles such as the Bristol Post and Leicester Mercury through apps that launch at 5pm dailyLocal World is to launch digital evening editions for 10 of its titles, including the Bristol Post, Leicester Mercury and Nottingham Post.The regional newspaper publisher has... Continue reading at The Guardian

[ The Guardian | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch titles #regional publisher #leicester mercury #nottingham post


YouTube star PewDiePie strikes publishing deal for This Book Loves You

With 37m YouTube subscribers, Swedish gamer teams up with Penguin Random House for 250-page collection of ‘advice and inspirational quotes’With more than 37m subscribers, Felix ‘PewDiePie’ Kjellberg is one of the biggest stars on YouTube. Now he’s hoping to take bookshelves by storm too.The... Continue reading at The Guardian

[ The Guardian | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest stars #publishing deal #video game


Lightning strikes 50:50 deals

A new publishing model has launched, offering authors a 50% share of revenue on book sales.  Lightning Books, the fiction imprint of the newly created Eyestorm Media, operates a co-publishing model. It was founded by Eye Books owner Dan Hiscocks, a former director of the Independent Publishers’... Continue reading at The Bookseller

[ The Bookseller | 2015-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing model #offering authors #50% share #book sales #lightning books #fiction imprint #independent publishers #publishing industry


GroupM, Conde Nast 100% Viewability Deal Only Applies to Standard Ads

GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry... Continue reading at Advertising Age

[ Advertising Age | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital conference #web pages #michael sebastian


Faber, Perseus Strike Partnership Deal

London-based publisher Faber & Faber and the Perseus Books Group have entered into a partnership that will see Faber using Perseus’ digital technology to publish its books globally, in both print and digital. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital technology


London Book Fair 2015: In Pre-Fair Deals, Debut Sells to Knopf for Rumored 7 Figures

With the book fair just days away, a number of major sales have closed in the U.S., among them the acquisition of a debut novel, by a 25-year-old, for a rumored seven figures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut sells #pre-fair deals #book fair