Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

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Ingram Expands Printing Offerings

Ingram is expanding the scope of the printing services it is offering to publishers through the launch of a program it is calling Life Print. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-24 00:00:00 UTC ]
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Paperless public library to open in Texas

A groundbreaking paperless public library system will open in Texas this year, the BBC reports.A groundbreaking paperless public library system will open in Texas this year, the BBC reports. Bexar County's $1.5-million BiblioTech project will open its first library branch without a single print... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc reports #bexar county


HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketers #ed nawotka


Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #abrams books #book marketers


Nick Perrett to open debate at the FutureBook Innovation Workshop

Nick Perrett, group strategy and digital director at HarperCollins, will open the FutureBook... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #group strategy #digital director


Early opening for Brown at Waterstones Piccadilly

Waterstones has said it will be the first retailer to go on sale with signed copies of Dan Brown... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones piccadilly #dan brown #signed copies


Retailer Pages opens for business

Online retailer Pages has launched today (9th May) selling only books by independent publishers... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers


Love Charing Cross Road to return

The Charing Cross Road Festival—Love Charing Cross Road—will return to the famous... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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China’s Emerging English-language Book Market

Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong


Book Marketing Q&A: Wiley’s Jeanenne Ray on Building Reader Communities

Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sneak preview


Libraries to debate open access

The implications of Open Access for libraries will be debated in Westminster at an event hosted... Continue reading at The Bookseller

[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Foyles unveils Charing Cross Road artwork

Illustrator Rebecca Hendin has created a giant artwork entitled ‘All Paths Lead to Foyles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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Taiwanese Bookstore Chain Eslite Expands Aggressively into China

Taiwanese bookstore chain Eslite is aggressively expanding beyond its borders, with new stores in Hong Kong and several planned for mainland China, including one in a hotel. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-30 00:00:00 UTC ]
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Apple iBookstore Leads Brazil’s Ebook Market in 2013

In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
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Eason to open six new franchise stores

Eason is to open six new franchise stores in Ireland, creating 35 new jobs, the company has... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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W H Smith to open Cardiff University store

WH Smith is soon to open a new store in Cardiff University Union selling a small book range of 20... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Amazon to Open Ebookstore in Russia, Taking on LitRes, Ozon

Amazon is hiring for positions in Russia, suggesting its Kindle ebookstore will open there soon and where they will take on several established, but not yet dominant, competitors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle ebookstore


Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at Crains New York

[ Crains New York | 2013-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing #embrace technology #industry executives #tech community #independent publisher #announce monday #joined forces #brick-and-mortar bookstores


Lebanese-Canadian Author Rawi Hage’s Winding Road to Success

Lebanese-Canadian author Rawi Hage, a featured speaker at this year's Abu Dhabi Book Fair, discusses his long, transcontinental path to becoming a novelist. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #winding road #featured speaker