Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

Other news stories related to: "Open Road Expands Marketing Team"

UK BA Reveals 79 UK Bookstores Closed in 2012, 39 Opened

The Booksellers Association in the UK latest membership figures for the year 2012 revealed 79 stores closed, 39 opened and total membership was 3,580. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #booksellers association

Cravebox Markets Old-Fashioned Product in New-Fashioned Way

The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
More news stories like this |

Quercus Children's to expand list by 50%

Quercus Children's is planning to expand its list by 50% over the next two years, with growth... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #quercus children

Macmillan Education to expand in UAE

Macmillan Education has appointed a locally based manager for the Gulf region, Matthew Hayes, as... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #macmillan education

Hay to open own bookshop

The Telegraph Hay Festival is to open its own bookshop at the event this spring, having... Continue reading at The Bookseller

[ The Bookseller | 2013-02-06 00:00:00 UTC ]
More news stories like this |

Downer's Calliope Gifts sees strong opening

Former Borders’ boss Philip Downer said his new shop Calliope Gifts had “exceeded... Continue reading at The Bookseller

[ The Bookseller | 2013-02-05 00:00:00 UTC ]
More news stories like this |

RosettaBooks to open in London

E-book publisher RosettaBooks is to open an office in London, its first outside of the US. The... Continue reading at The Bookseller

[ The Bookseller | 2013-02-04 00:00:00 UTC ]
More news stories like this |

Should Publishers Open Bookstore Cafes? They Are in Korea

In what's become a trend, Korean publishers are opening popular bookstore cafes. Should more Western publishers follow suit or is bookselling no longer part of their DNA? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-01 00:00:00 UTC ]
More news stories like this |

3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book marketing

Academics revolt over open access

Eleven leading academic associations have written an open letter condemning the government's... Continue reading at The Bookseller

[ The Bookseller | 2013-01-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #open access

In Brazil, Ebooks Predicted to Reach 2.63% Market Share

Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
More news stories like this |

Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #advance publications

Robot News Curator NewsCred Launches Human Editorial Team

NewsCred, a tech-intensive news aggregator, is an up-and-coming player in the media industry thanks to licensing agreements with elite publishers like the Economist and Bloomberg. The company relies on these partnership deals and its own algorithms t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #partnership deals #media industry

WHS to open UK 'Zoodle' children's bookshops

W H Smith will open two dedicated children's bookshops, branded as Zoodle, in Manchester... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dedicated children

PublishNews Brazil: Amazon Opens Kiosks to Sell Kindles in Brazil

This week on PublishNews Brazil: Amazon partners with a kiosk-retailer to sell Kindles in Brazil, Kobo launches two new ereaders, 33% of Brazilians read a book last month. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kobo launches #amazon partners #sell kindles #publishnews brazil

'E' market nears £300m

E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book sales

Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #direct-to-consumer sales #publishing ceos