Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

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Downer's Calliope Gifts sees strong opening

Former Borders’ boss Philip Downer said his new shop Calliope Gifts had “exceeded... Continue reading at The Bookseller

[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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RosettaBooks to open in London

E-book publisher RosettaBooks is to open an office in London, its first outside of the US. The... Continue reading at The Bookseller

[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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Should Publishers Open Bookstore Cafes? They Are in Korea

In what's become a trend, Korean publishers are opening popular bookstore cafes. Should more Western publishers follow suit or is bookselling no longer part of their DNA? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-01 00:00:00 UTC ]
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3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Academics revolt over open access

Eleven leading academic associations have written an open letter condemning the government's... Continue reading at The Bookseller

[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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In Brazil, Ebooks Predicted to Reach 2.63% Market Share

Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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Robot News Curator NewsCred Launches Human Editorial Team

NewsCred, a tech-intensive news aggregator, is an up-and-coming player in the media industry thanks to licensing agreements with elite publishers like the Economist and Bloomberg. The company relies on these partnership deals and its own algorithms t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-24 00:00:00 UTC ]
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WHS to open UK 'Zoodle' children's bookshops

W H Smith will open two dedicated children's bookshops, branded as Zoodle, in Manchester... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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PublishNews Brazil: Amazon Opens Kiosks to Sell Kindles in Brazil

This week on PublishNews Brazil: Amazon partners with a kiosk-retailer to sell Kindles in Brazil, Kobo launches two new ereaders, 33% of Brazilians read a book last month. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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'E' market nears £300m

E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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Kobo claims 20% of global e-reading market

Kobo increased its global e-ink device sales by 150% in December, making it the "biggest... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Bookseller Industry Awards open for entries

  The annual search to find the best publishers, retailers, agents, librarians and supply... Continue reading at The Bookseller

[ The Bookseller | 2013-01-11 00:00:00 UTC ]
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Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Publishers Lunch Opens “Bookateria” Book Discovery Site with Random House

Bookateria, a new book discovery and sales site, features titles that are being discussed, reviewed and recommended by those in the industry and the media. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
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3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
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Sony opens German e-reader store

Sony has opened an e-reader store in Germany, selling digital titles in eight different... Continue reading at The Bookseller

[ The Bookseller | 2012-12-13 00:00:00 UTC ]
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Big Green Bookshop teams with Angry Robot

North London independent The Big Green Bookshop is teaming up with Angry Robot Books to offer... Continue reading at The Bookseller

[ The Bookseller | 2012-12-13 00:00:00 UTC ]
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Blake Friedmann expands, appoints Brice

Blake Friedmann is entering "a phase of expansion", creating the new role of foreign... Continue reading at The Bookseller

[ The Bookseller | 2012-12-12 00:00:00 UTC ]
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