Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

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Korea Named as Market Focus for London Book Fair 2014

The London Book Fair will feature Korea—a top ten, yet underserved market—as the Market Focus country of the 2014 Fair. The program will showcase business opportunities in Korea. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus #top ten

US "unlikely" to follow UK lead on Open Access

Hopes that the US will follow where the UK leads in terms of Open Access for publicly... Continue reading at The Bookseller

[ The Bookseller | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open access #uk leads

Downer to open new store

Former Borders UK c.e.o. Philip Downer is to open a new store, selling books, gifts and... Continue reading at The Bookseller

[ The Bookseller | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philip downer

HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins canada #started testing #reach consumers #small towns

Amazon Publishing to Open European Division

Amazon's Jeff Belle announced in a letter to literary agents that Amazon Publishing will begin building a European publishing division in 2013. Hiring will begin in January. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #literary agents

Two Roads buys Kirsty Wark novels

Hodder imprint Two Roads has acquired two novels from "Newsnight" presenter Kirsty Wark... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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HarperCollins Launches New Imprint for the YA Market

HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins launches #ya market

Mexico’s Largest Children’s Library Opens with 3,000 E-books

The largest children’s library in Mexico—Biblioteca BS-IBBY México—in Mexico City boasts some 25,000 titles, of which more than 3,000 are in digital format. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest children #digital format

Johnston Press appoints BBC exec to head up marketing

Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. Continue reading at Media Week

[ Media Week | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director #johnston press #yorkshire post

W H Smith 'to expand to Russia'

W H Smith looks set to expand into Russia after hiring property consultant Knight Frank to hunt... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Big Green Bookshop owners to open children’s bookshop

The owners of the Big Green Bookshop are to open a second premises in Brookmans Park,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open children

Waterstones to expand if Christmas a hit

Waterstones will look to expand is business from next year if the chain records a good Christmas... Continue reading at The Bookseller

[ The Bookseller | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good christmas

Foyles opens Christmas pop-up shop

Foyles has today (12th November) opened a pop-up bookshop at Central Saint Martins in London to... Continue reading at The Bookseller

[ The Bookseller | 2012-11-12 00:00:00 UTC ]
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A Dream Team Of Animators Creates The Ultimate Coloring Book

After volunteering at orphanages in Ghana, DreamWorks animators Rachel Tiep-Daniels and Margaret Wuller created the "Picture Book Project," which harnesses the work of talented artists to both inspire children, and raise money for them. The Picture Book Project Foundation is an effort to... Continue reading at Fast Company

[ Fast Company | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dream team #inspire children #raise money

Autumn half-term break boosts book market

Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #schools broke

Is Being First Into a New International E-book Market Ever Best?

Evidence suggests that the most successful ebook retailers build on the mistakes of the predecessors and being first-to-market isn't a key to success. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evidence suggests

UK academic library market defies financial squeeze

Publishers and library suppliers say the UK academic library market is faring better than... Continue reading at The Bookseller

[ The Bookseller | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library suppliers

Why Thinking Same-Language Markets are Uniform is a Mistake

Addressing the differences between the various international book markets is one of the missions we have here at Publishing Perspectives. It's perhaps the key reason we exist. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key reason

Emerging Markets are Key to Penguin Random House Merger

Overlooked in the much of the discussion of the Penguin Random House merger is just how important Latin America, China and India are to the deal. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging markets