Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Come on now, why are you wasting your time here, when you could be reading some Gossip Girl fan fic? Roughly a month after announcing its licensed character publishing platform, Amazon has taken the wraps off of Kindle Worlds. The site currently offers up 50-plus commissioned stories based on... Continue reading at Engadget
[ Engadget | 2013-06-27 00:00:00 UTC ]
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Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller
[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
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The legendary hotel will host a Simon & Schuster suite, which will offer a bookshelf full of S&S titles and an advance reading copy of a book from the publisher. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-20 00:00:00 UTC ]
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Fairfax Media has confirmed that it will no longer publish longstanding technology titles Computerworld, Reseller News and PC World. Continue reading at Stuff
[ Stuff | 2013-06-18 00:00:00 UTC ]
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Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World
[ PC World | 2013-06-18 00:00:00 UTC ]
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A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller
[ The Bookseller | 2013-06-17 00:00:00 UTC ]
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An interview with Andrew Feinberg and Francine Stephens, authors of "Franny's: Simple Seasonal Italian." Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
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The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Waterstones has signed a lease for a new store in Dorking, the first bookshop opening since the... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Macmillan Science and Education is opening a new regional office in China, based in Shanghai.... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Microsoft’s SkyDrive will host the latest digital issue of Complex magazine, in what might be an effective cost-saving solution for niche publications. Microsoft representatives also indicated that a similar partnership would be revealed on Thursday, with more of a pop-culture bent. The Complex... Continue reading at PC World
[ PC World | 2013-06-04 00:00:00 UTC ]
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An interactive children's book to help kids think outside the box is the May showcase winner of data competition Mix & Mash. Continue reading at Stuff
[ Stuff | 2013-05-31 00:00:00 UTC ]
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Simon & Schuster is to expand its operations in Canada, establishing an editorial base... Continue reading at The Bookseller
[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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The opening keynote of BookExpo America suggests the top concerns facing the US book market in 2013 remain much the same: ebooks, self-publishing, and how to win readers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Amazon is to open a London office large enough to accommodate 1,600 employees later this year.... Continue reading at The Bookseller
[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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