Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

Other Publishing stories related to: 'Open Road Expands Marketing Team'


How Apple shook up the electronic book market

Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World

[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #apple didn #electronic books #lose money #penguin group


A Couple Elopes to Italy, then Opens a Restaurant in Brooklyn

An interview with Andrew Feinberg and Francine Stephens, authors of "Franny's: Simple Seasonal Italian." Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
More news stories like this |


German market rise follows flat 2012

A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller

[ The Bookseller | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers


Apple's E-Book Market Share Is Bigger Than You Think

The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Apple tells price fixing courtroom it owns 20 percent of the ebook market

Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget

[ Engadget | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #court -- #ebook market #online store


National Geographic Aligns Print, Digital Content Teams

  Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels.  Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #taking steps


Six new Waterstones stores to open

Waterstones has signed a lease for a new store in Dorking, the first bookshop opening since the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones stores #bookshop opening


Macmillan Science and Education opens China head office

Macmillan Science and Education is opening a new regional office in China, based in Shanghai.... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science #regional office


Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #sales operation


SkyDrive, Complex team up for digital magazine distribution

Microsoft’s SkyDrive will host the latest digital issue of Complex magazine, in what might be an effective cost-saving solution for niche publications. Microsoft representatives also indicated that a similar partnership would be revealed on Thursday, with more of a pop-culture bent. The Complex... Continue reading at PC World

[ PC World | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print versions #digital edition #cut costs


Interactive book to 'open' kids' minds

An interactive children's book to help kids think outside the box is the May showcase winner of data competition Mix & Mash. Continue reading at Stuff

[ Stuff | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive children


ALLi calls on trade to 'open up'

The Alliance of Independent Authors (ALLi) has launched a campaign to encourage literary and book... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
More news stories like this |


S&S to expand in Canada

Simon & Schuster is to expand its operations in Canada, establishing an editorial base... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


As BookExpo America Opens, Industry Concerns Remain Largely Unchanged

The opening keynote of BookExpo America suggests the top concerns facing the US book market in 2013 remain much the same: ebooks, self-publishing, and how to win readers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening keynote #book market


How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
More news stories like this |


Amazon to open major London office

Amazon is to open a London office large enough to accommodate 1,600 employees later this year.... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
More news stories like this |


Is Open Web, Cross-Platform Publishing What’s Next for Ebooks?

As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #cross-platform publishing #ebook revolution


Ingram, Courier Corp. Team Up

Ingram and Courier Corp. have announced a partnership under which Courier will use Ingram’s print-on-demand and digital distribution services, and Ingram will use Courier’s printing capabilities to streamline workflow and speed delivery to retailers and readers worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #courier corp #readers worldwide


NYT Is Open For Programmatic Business - 'Issues' Remain

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this |


Amazon opens fan-fiction service

Amazon is once again shaking up traditional publishing models. This time, it's giving fans a chance to add their own personal touches to their favourite fiction - and get paid in the process. Continue reading at Stuff

[ Stuff | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving fans