For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
The publisher offers traditional-quality end-to-end editorial, design, production, and marketing services, while also tailoring its services to meet the specific needs of its many authors. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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Charlotte, N.C.-based private equity firm Falfurrias Capital Partners has acquired a majority stake in Industry Dive, the seven-year-old B2B media company whose online verticals span 19 different sectors including banking, construction, retail and supply chain. Contacted via email, Industry... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 16:26:03 UTC ]
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IVP has increased its sales over 16% from last year with a mix of old and new bestsellers, a new distribution partnership, and Amazon’s marketing services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-09 04:00:00 UTC ]
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Distributor Baker & Taylor has launched a new business unit providing international sales and marketing services. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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The new unit will be overseen by Chitra Bopardikar, who handled international sales and business development for PGW, and will provide publishers with international sales and marketing services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-08 00:00:00 UTC ]
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Hachette UK has restructured its sales operation, creating two sales teams, resulting in the loss of a respected and much-loved director and up to 20 jobs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Magazine publishing giant Conde Nast shook up its corporate sales staff Wednesday by placing digital advertising boss Josh Stinchcomb over sales for print, digital, mobile, video and marketing services. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 29/09/2011 - 12:08 Hachette UK is opening a sales and marketing office in Dubai to cover the Middle East, with Matt Cowdery taking on the role of sales manager, Middle East. Group commercial director Richard Kitson said: "The establishment... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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American Business Medias annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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